Rare Rides: The Toyota Origin - Vintage Luxury and Suicide Doors From 2001

Corey Lewis
by Corey Lewis

Sometimes an automaker goes out on a limb and gives consumers what they say they want. Toyota attempted to appease Internet Car Enthusiasts with the GT86, though it didn’t really work. A few years before that sporty coupe debuted, the company tried to woo the traditional sedan consumer with a very special, limited-production model for the Japanese domestic market.

Presenting Origin, by Toyota.

Always intended as a limited-edition special offering, Toyota worked to create a modern sedan that hearkened back to the first Crown Toyopet of the 1950s. Turning up the nostalgia dial, the Origin had suicide doors, jewel-effect tail lights, and a C-pillar which sloped backwards.

The Origin was based on the awkwardly styled Progrès model, and as such was classified as a midsize car by the Japanese government. That meant its lucky owners would have to pay a higher road tax; to make up for it, the classically-styled Origin got plenty of modern power. It was one of the very last vehicles to receive the 3.0-liter straight-six JZ engine, which you’d find in a Lexus SC300 or Supra.

Toyota continued to reach into the parts bin to find interior materials for the Origin. Everything is a high-quality assemblage of components from familiar Toyota and Lexus vehicles.

Most surfaces are coated in wood and creamy leather with contrast piping. That formal roof lets passengers enjoy the soft rear recliners without hair mussing concerns.

As new, the Origin was 7,000,000 yen in 2001 ($84,898 USD, adjusted for inflation). That price put the Origin firmly in the prestige category, with an assist from its low-volume production of about 1,000 examples.

This one’s driven just 56,000 miles, and is of course eligible for importation into Canada. The Origin would seem to hold value better than other similar-era JDM cars, as it asks nearly $23,000 of your dollars.

[Images seller]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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