Doubled-up Production Leads Jeep Wrangler to Another Sales Record

Steph Willems
by Steph Willems
doubled up production leads jeep wrangler to another sales record

If you didn’t pop into a Fiat Chrysler dealer last month to pick up a Jeep Wrangler, congratulations, you’re now a nonconformist.

April was the best-ever U.S. sales month for the go-anywhere model, but the cause had more to do with availability than Americans suddenly discovering their rugged side. With old and new models rolling off of two Toledo assembly lines, buyers found themselves spoiled for choice. (The JK model ceased production on April 27th).

How well did the Wrangler do last month? The model accounted for almost as many sales as the entire Acura and Infiniti brands combined.

Some 29,776 Wranglers left U.S. dealer lots in April — a 58 percent year-over-year increase for the model. Following on the heels of another record sales month, April’s tally helped pushed Wrangler’s year-to-date volume up 42 percent.

The 12-year-old JK model continued in production for a period of about six months after FCA flipped the switch on its revamped 2018 JL models. The old JK’s line now undergoes retooling for the upcoming Wrangler pickup, tentatively named the Scrambler.

While the production overlap provided all the vehicles a dealer (or customer) could want, all things eventually come to an end. This isn’t a Ram 1500 situation. Once JK inventory dwindles, the JL will have to stand on its own. (The Toledo Blade reports that local dealers spent this spring selling JKs and JLs in roughly equal numbers.)

Still, the Wrangler’s riding high now, and Jeep’s happy about it. Increased sales of the Wrangler nameplate helped push the Jeep brand to a 20 percent year-over-year sales gain for April, with volume up 21 percent over the first four months of 2018. With the exception of Alfa Romeo, Jeep is the only FCA division with a positive year-to-date sales figure. A larger, all-around better Compass helped overall sales, as well.

It’s a similar story north of the border. Wrangler sales rose 54 percent, year over year, in April, with the model posting a 158 percent volume increase over the first four months of the year. Sales of Jeep-branded vehicles rose 30 percent over that same period.

Canadians suffering from near-record gas prices are no doubt eagerly awaiting the Wrangler JL’s available turbo 2.0-liter/eight-speed powertrain combo. Right now, dealers stock only 3.6-liter variants.

(Stay tuned for an industry-wide roundup of April 2018 sales figures. We’ll get that for you once all automakers report.)

[Image: Fiat Chrysler Automobiles]

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  • Add Lightness Add Lightness on May 01, 2018

    When I se a picture of some new jeep, all I can think of is the Halibrandish wheels some of them have. Everything else is wannabee w/out painted steel floors, fold-down windscreen, zippered side curtains, Warn hubs etc.

  • John Horner John Horner on May 03, 2018

    Wait, you forgot the obligatory FCA bashing :).

  • 28-Cars-Later $55,218 for a new GR Corolla: https://www.reddit.com/r/COROLLA/comments/zcw10i/toyota_needs_to_know_the_demand_is_there_but_this/"But if OTD prices get beyond 50k there are better options"That's what people were arguing in that thread.
  • Lou_BC "The Oldsmobile Diesel engine is a series of  V6 and  V8  diesel engines produced by  General Motors from 1978 to 1985. The 350 cu in (5.7 L) V8 was introduced in 1978, followed by a 261 cu in (4.3 L) V8 only for the 1979 model year. In 1982, a 263 cu in (4.3 L) V6 became available for both front and  rear-wheel drive vehicles. Sales peaked in 1981 at approximately 310,000 units, which represented 60% of the total U.S. passenger vehicle diesel market. However, this success was short-lived as the V8 diesel engine suffered severe reliability issues, and the engines were discontinued after the 1985 model year."I'd say one would be best off finding a gasser to plunk in there or take a loss and re-sell it.
  • ToolGuy GM Buying Guide:• Body on frame• V8 engine• Gasoline engine• Longitudinally-mounted engine• Normally-aspirated engine• Rear wheel drive (or 4WD)That's 6 items. Aim for 4 out of 6 or higher. (My two GM vehicles score a 6 and a 3.) This vehicle is a 1.
  • 28-Cars-Later Based on what people were posting, its going to debut with enough ADM to buy a CPO Porsche so why bother (Unless HMC can bring the hammer down somehow)?
  • MaintenanceCosts A Civic Type R with a better interior and less Fast and Furious styling? That's a pretty appealing product.
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