By on May 1, 2018

All-new 2018 Jeep® Wrangler Rubicon

If you didn’t pop into a Fiat Chrysler dealer last month to pick up a Jeep Wrangler, congratulations, you’re now a nonconformist.

April was the best-ever U.S. sales month for the go-anywhere model, but the cause had more to do with availability than Americans suddenly discovering their rugged side. With old and new models rolling off of two Toledo assembly lines, buyers found themselves spoiled for choice. (The JK model ceased production on April 27th).

How well did the Wrangler do last month? The model accounted for almost as many sales as the entire Acura and Infiniti brands combined.

Some 29,776 Wranglers left U.S. dealer lots in April — a 58 percent year-over-year increase for the model. Following on the heels of another record sales month, April’s tally helped pushed Wrangler’s year-to-date volume up 42 percent.

The 12-year-old JK model continued in production for a period of about six months after FCA flipped the switch on its revamped 2018 JL models. The old JK’s line now undergoes retooling for the upcoming Wrangler pickup, tentatively named the Scrambler.

While the production overlap provided all the vehicles a dealer (or customer) could want, all things eventually come to an end. This isn’t a Ram 1500 situation. Once JK inventory dwindles, the JL will have to stand on its own. (The Toledo Blade reports that local dealers spent this spring selling JKs and JLs in roughly equal numbers.)

Still, the Wrangler’s riding high now, and Jeep’s happy about it. Increased sales of the Wrangler nameplate helped push the Jeep brand to a 20 percent year-over-year sales gain for April, with volume up 21 percent over the first four months of 2018. With the exception of Alfa Romeo, Jeep is the only FCA division with a positive year-to-date sales figure. A larger, all-around better Compass helped overall sales, as well.

It’s a similar story north of the border. Wrangler sales rose 54 percent, year over year, in April, with the model posting a 158 percent volume increase over the first four months of the year. Sales of Jeep-branded vehicles rose 30 percent over that same period.

Canadians suffering from near-record gas prices are no doubt eagerly awaiting the Wrangler JL’s available turbo 2.0-liter/eight-speed powertrain combo. Right now, dealers stock only 3.6-liter variants.

(Stay tuned for an industry-wide roundup of April 2018 sales figures. We’ll get that for you once all automakers report.)

[Image: Fiat Chrysler Automobiles]

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9 Comments on “Doubled-up Production Leads Jeep Wrangler to Another Sales Record...”


  • avatar
    thelaine

    Excellent. Live forever, Jeep. Bring on the Scrambler. God bless…Italy.

  • avatar
    pmirp1

    Sergio is a genius.

    All they need now is a bigger Jeep than Grand Cherokee, and they will sell for ever.

    Long Live Jeep.

  • avatar
    highdesertcat

    Good for Jeep!

    The others not so much:

    https://www.reuters.com/article/us-usa-autos-sales/instead-of-spring-bounce-a-thud-for-u-s-april-auto-sales-idUSKBN1I23VN

  • avatar
    Lou_BC

    Poor photoshop. No tire tracks in the snow!

  • avatar
    Hummer

    Shoulda kept producing the JK for a couple years at a slight discount to the JL. That’s free money, and there’s a lot of consumers that could care less about cutting edge technology especially when it comes to off-roaders or any car fanatics in general.

    • 0 avatar
      TwoBelugas

      …or they can do what companies that want to maximize profit do best, charge more for the new version. People will still line up and fork over money. What’s their alternative, pay 1k off MSRP for a two year old used one?

      The new JL is by all accounts better than the old one and the easy to open rear canopy was the clincher for me, I’m just waiting for the 3rd or so model year so the beta testers can work out the bugs for me. :D

      • 0 avatar
        Hummer

        I’m interested in what the aftermarket will do, the axles look tucked into the body on the JL vs the JK which looked like it rode on the axles. Hopefully the after market fixes this huge oversight on the JL. Also interested in seeing a 5.7l and 6.4l stuffed under that hood.

  • avatar
    Add Lightness

    When I se a picture of some new jeep, all I can think of is the Halibrandish wheels some of them have.
    Everything else is wannabee w/out painted steel floors, fold-down windscreen, zippered side curtains, Warn hubs etc.

  • avatar
    John Horner

    Wait, you forgot the obligatory FCA bashing :).

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