Value Menu: Nissan Slaps a Low Price on 2018 Kicks

Matthew Guy
by Matthew Guy
value menu nissan slaps a low price on 2018 kicks

Replacing the toenails-for-turn-signals Juke, Nissan created the Kicks and has been showing it off for some time now. Scheduled to appear on dealer lots later this spring, the company has been mum on pricing, no doubt in an effort to not show its hand in the murderously competitive subcompact crossover segment.

The Canadian arm of the company apparently has no such concerns, releasing pricing details this morning for that market. Safe to say, Nissan is angling for the budget crown, as its base price of $17,995 undercuts its competitors in the land of maple syrup and hockey sticks.

Three familiar trims will comprise the front-drive-only Kicks family, from base S to volume-leader SV and sport-themed SR. I say “themed” because the same powertrain team is offered across the board: a 1.6-litre DOHC 16-valve four-cylinder making 125 horsepower and 115 lb-ft of torque. Hooked to the company’s Xtronic transmission, highway fuel economy is rated at 35 mpg.

“The new Kicks is designed to fit the needs of singles or couples looking for expressive styling, personal technology, smart functionality and advanced safety features at an affordable price starting under $18,000 CAD,” said Scott Pak, a senior manager in product planning at Nissan Canada.

Emergency braking and a rear-view monitor will be available on all Canadian trims, as are seven airbags and an infotainment system featuring the latest toys. While American content levels haven’t officially been released, a quick perusal of Kicks propaganda on that country’s Nissan website reveals a promise of similar equipment.

It’s natural to assume that any new car will be cheaper in America, but Nissan has a history of bucking that norm. The 370Z, which is in production for its 342nd year, stickers at $29,998 in Canada and $29,990 in the States. Content levels and powertrain options are all but identical. With this in mind, your humble author thinks the Canadian price point is a reasonable ballpark for the American Monroney, as well.

If so, it would certainly undercut its rivals. Like-for-like, the Kicks price is $2,000 less than the base Qashqai Rogue Sport, a machine advertised for $19,995 in the Great White North. Customers stateside see an MSRP of $22,110. Perhaps they’re paying extra for a name that is not inscrutable.

At other showrooms in Canada, customers will pay more for similarly sized machines. The alarming Toyota C-HR starts at $24,750, while a base EcoSport will hack your life for $22,099. If that pricing gulf carries over to America, there’s every reason to think the Kicks will post strong sales numbers and take a piece of the subcompact crossover pie in short order. Its non-alien styling will probably help, too.

Canadians will be able to get their Kicks in June. We’ll keep our ear to the ground for American pricing.

[Images: Nissan]

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  • Carrera Carrera on Apr 28, 2018

    Infinitely better looking that the Juke.

  • Jcisne Jcisne on Apr 29, 2018

    342 years making the 370Z? That's a record. 17th century drivers surely must have had a hard time finding suitable roads for their 370Z.

  • Parkave231 Doghouse engines always make me (I'm sure unreasonably) uncomfortable. Obviously they work, and the covers are obviously designed to contain noise, heat, and belts that may fly off of a machine turning at 2,000 rpm. Still, it's *RIGHT THERE* next to your legs.
  • Michael Dalia My first car was a 1966 Pontiac Lemans. I also owned a 1972 Catalina and an 1988 6000LE. Currently I drive a 2007 G6 GT convertible which which I love and probably will have until I can no longer drive. Pontiacs are great!
  • Damage The mobile TV is a hoot. There wasn't a single thing on TV in the 70s that was good enough to justify the trouble and expense of putting a TV in your truck.
  • Theflyersfan As a kid, a neighbor had one of these full-sized conversion vans with the TV and wet bar in the back. And it was so cool to go in - as a kid it was, driving it had to be terror at times with blind spots, iffy power and brakes, and the feeling that you're hauling your living room with you! Kids of the 1970s and 1980s had this experience. Afterwards with minivans and then CUV everything, not so much.And I'm crushed that a 1977 van doesn't have some kind of mural on the sides. Coyote howling at the moon, American flag, Confederate flag, bright stripes, something! You can't have a 1970's era van with plain sides! At least a "Don't Laugh. Your daughter's in here" bumper sticker on the back. I always get a Gacy or Bundy vibe with these vans...
  • Jeff S In the EV market Tesla is not a niche player it is the major player. According to the latest data of the California-based vehicle valuation and automotive research company  Kelley Blue Book, Tesla has the lion’s share with 75 percent market share in  the electric vehicle market in the first three months of 2022.Tesla has dominated the electric vehicle market for years in the United States. The electric vehicles manufactured by Tesla accounted for 79 percent of the new electric vehicles registered in the United States in 2020 and 69,95 percent in 2021. The decrease in the market share in 2021 might be explained by backlogs and the global chip shortage, but the company is ramping up its sales and has already increased its market share to 75 percent in the first quarter of the year. According to Kelley Blue Book, the top 10 EVs sold in the US in the first quarter of 2022 are;[list=1][*]Tesla Model Y[/*][*]Tesla Model 3[/*][*]Ford Mustang Mach-E[/*][*]Tesla Model X[/*][*]Hyundai Ioniq 5[/*][*]Kia EV6[/*][*]Tesla Model S[/*][*]Nissan Leaf[/*][*]Kia Niro[/*][*]Audi e-Tron[/*][/list=1]Tesla has delivered 310,048 vehicles in the first quarter of 2022, another first-quarter record. The success of Tesla is proven once again as the company has three electric cars in the top 10 most selling electric vehicles in the United States, while no other manufacturer has even two different models on the list.Tesla leads all others, selling slightly over 936,000 units in 2021. This gave the company a market share of nearly 14%.Mar 30, 2022https://interestingengineering.com/transportation/tesla-ev-market-75-percent-market-share
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