After Exorcising Its Demon, Dodge Looks Ready to Improve on the Hellcat

Steph Willems
by Steph Willems

What can an automaker do after its limited-run, 840-horsepower performance flagship shuffles off into the afterlife? Move the second-highest rung a little higher.

That appears to be what Dodge is planning for the Challenger. In a world filled with crossovers, electrified powertrains, and looming autonomy, the drag strip-focused 2018 Challenger SRT Demon was just the gas-slurping, go-you-own-way ticket the brand needed to earn a ton of recognition. Now that a brief run of Demons has settled into climate-controlled garages and auction blocks across the land, it’s time for Dodge to turn its attention back to the Hellcat.

Recent spy photos seem to back up an unverified report that appeared on the Hellcat.org forum (first noticed by AutoGuide) last year, stating that the 707 hp Challenger SRT Hellcat stands to gain some of the Demon’s goodies, as well as extra horsepower.

The report claims the Hellcat Drag Pack contains up to 75 percent of the model-specific trappings found on the Demon, including an Air Grabber hood, grippier Nitto rubber (no drag slicks, though), a “Drag Mode” option in the car’s UConnect infotainment system, and a taller final drive ratio. Any number of other bits could find their way into the lesser model. The list includes SRT’s Power Chiller, which uses the A/C system’s refrigerant to cool intake air, as well as a launch-boosting torque reserve system and transbrake.

Reportedly, the Hellcat Drag Pack bumps the model’s output to 725 horsepower. It’s always good to add aspirational trims and packages to a car line, and the Challenger line is far from fresh (but far from moribund, too). With a planned Alfa Romeo platform swap put off until the coming decade, a Hellcat Drag Pack would keep the Challenger in the headlines and give Hellcat customers a reason to hand more cash over to Fiat Chrysler.

These photos, showing a regular-bodied Hellcat decked out in Demon duds, were snapped outside FCA’s Street & Racing Technology HQ in Detroit. Assuming it’s not a one-off, a debut should occur later this year.

[Images: Brian Williams/Spiedbilde]

Steph Willems
Steph Willems

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  • SCE to AUX SCE to AUX on Apr 24, 2018

    Seems like a 2.5% boost in horsepower is scraping the bottom of the barrel in order to maintain customer interest.

  • Paulinator66 Paulinator66 on Apr 24, 2018

    More power is great and all but FCA needs to figure out what to replace these cars with. Unless they already have that in the pipeline, and it's the world's best kept secret, they can't milk this platform forever. . .can they?

  • Arthur Dailey The longest we have ever kept a car was 13 years for a Kia Rondo. Only ever had to perform routine 'wear and tear' maintenance. Brake jobs, tire replacements, fluids replacements (per mfg specs), battery replacement, etc. All in all it was an entirely positive ownership experience. The worst ownership experiences from oldest to newest were Ford, Chrysler and Hyundai.Neutral regarding GM, Honda, Nissan (two good, one not so good) and VW (3 good and 1 terrible). Experiences with other manufacturers were all too short to objectively comment on.
  • MaintenanceCosts Two-speed transfer case and lockable differentials are essential for getting over the curb in Beverly Hills to park on the sidewalk.
  • MaintenanceCosts I don't think any other OEM is dumb enough to market the system as "Full Self-Driving," and if it's presented as a competitor to SuperCruise or the like it's OK.
  • Oberkanone Tesla license their skateboard platforms to other manufacturers. Great. Better yet, Tesla manufacture and sell the platforms and auto manufacturers manufacture the body and interiors. Fantastic.
  • ToolGuy As of right now, Tesla is convinced that their old approach to FSD doesn't work, and that their new approach to FSD will work. I ain't saying I agree or disagree, just telling you where they are.
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