After Exorcising Its Demon, Dodge Looks Ready to Improve on the Hellcat

Steph Willems
by Steph Willems
after exorcising its demon dodge looks ready to improve on the hellcat

What can an automaker do after its limited-run, 840-horsepower performance flagship shuffles off into the afterlife? Move the second-highest rung a little higher.

That appears to be what Dodge is planning for the Challenger. In a world filled with crossovers, electrified powertrains, and looming autonomy, the drag strip-focused 2018 Challenger SRT Demon was just the gas-slurping, go-you-own-way ticket the brand needed to earn a ton of recognition. Now that a brief run of Demons has settled into climate-controlled garages and auction blocks across the land, it’s time for Dodge to turn its attention back to the Hellcat.

Recent spy photos seem to back up an unverified report that appeared on the Hellcat.org forum (first noticed by AutoGuide) last year, stating that the 707 hp Challenger SRT Hellcat stands to gain some of the Demon’s goodies, as well as extra horsepower.

The report claims the Hellcat Drag Pack contains up to 75 percent of the model-specific trappings found on the Demon, including an Air Grabber hood, grippier Nitto rubber (no drag slicks, though), a “Drag Mode” option in the car’s UConnect infotainment system, and a taller final drive ratio. Any number of other bits could find their way into the lesser model. The list includes SRT’s Power Chiller, which uses the A/C system’s refrigerant to cool intake air, as well as a launch-boosting torque reserve system and transbrake.

Reportedly, the Hellcat Drag Pack bumps the model’s output to 725 horsepower. It’s always good to add aspirational trims and packages to a car line, and the Challenger line is far from fresh (but far from moribund, too). With a planned Alfa Romeo platform swap put off until the coming decade, a Hellcat Drag Pack would keep the Challenger in the headlines and give Hellcat customers a reason to hand more cash over to Fiat Chrysler.

These photos, showing a regular-bodied Hellcat decked out in Demon duds, were snapped outside FCA’s Street & Racing Technology HQ in Detroit. Assuming it’s not a one-off, a debut should occur later this year.

[Images: Brian Williams/Spiedbilde]

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  • SCE to AUX SCE to AUX on Apr 24, 2018

    Seems like a 2.5% boost in horsepower is scraping the bottom of the barrel in order to maintain customer interest.

  • Paulinator66 Paulinator66 on Apr 24, 2018

    More power is great and all but FCA needs to figure out what to replace these cars with. Unless they already have that in the pipeline, and it's the world's best kept secret, they can't milk this platform forever. . .can they?

  • ToolGuy VW (marque not group) and Tesla very nearly switched positions on a YTD basis.
  • RHD Inexpensive gasoline appears to be a thing of the past. ILO is correct - we have enough sunlight, wind and emerging ocean wave energy to power the entire country and then some. Clean air is nice, and being free of the whims of OPEC, geopolitics and hugely profitable oil companies will do all of us a world of good.
  • Raymond Segura Can you tell me where I can get the rear bumper for 69 impala?
  • Art Vandelay some of the crazy numbers I get. Percentages look bigger with any fluctuations with low volume makes and brands leaving the market will see massive month over month changes. But what’s with Buick? I still see the occasional ad on TV and yet the drop is disproportionate even compared to all the other GM brands.
  • Master Baiter "There is no mandate for consumers to buy EVs, not in any country or state. That’s made up."Right. And you are not mandated to purchase a toilet that only uses 1.6 gallons/flush. You could choose to not have a toilet--just go in the woods, like the bears do.
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