QOTD: What Would It Take to Get You Into a Volkswagen Pickup?

Steph Willems
by Steph Willems
qotd what would it take to get you into a volkswagen pickup

So, who’s excited about the mere possibility of purchasing a German pickup in the relatively near future? Let’s see a show of hands.

Volkswagen says it will build the Atlas Tanoak (pronounced “tan-oke” — unless you’re German, apparently) if the American buying public plays nice. If head office feels good vibes from the concept vehicle’s appearance at the New York International Auto Show, there’ll be a relatively butch-looking new unibody pickup tossed into the midsize market.

Will you be one of the showroom denizens kicking the tires on a Tanoak? While the production version, if built, contains plenty of unknowns — price, payload, practicality — there’s plenty to go on from Wednesday’s unveiling. Maybe a rundown of its would-be rivals is in order.

For the sake of simplicity, let’s say the only version of the Tanoak offered is a crew cab, all-wheel-drive, V6-powered model. The concept contains an eight-speed automatic, so an autobox becomes part of our template, too. Interestingly, its bed length (tailgate up) is 64.1 inches, the longest (by a hair) of a group containing the similar Honda Ridgeline and short-bed versions of the Chevrolet Colorado, Nissan Frontier, and Toyota Tacoma.

Because we’re not used to its presence, as well as the fact that it’s not yet on the market (and Ford hasn’t created a build and price tool), the Ford Ranger won’t appear in this piece.

Of the short-box, six-cylinder, crew cab models here, the Colorado’s 1,548-pound payload just barely tops the Ridgeline’s 1,465-pound rating. The Frontier’s 1,340-pound rating pushes the Tacoma’s (1,175 lbs) to last place. We suspect this rating isn’t top of mind for those looking at smaller trucks, considering there’s deals, deals, deals to be had on 2018 Rams.

In terms of price, the Ridgeline’s the dearest — but only by a pocketful. The unibody Ridgeline Sport AWD tips the financial scales at $36,265 after delivery, just a tick above the Tacoma SR5 4×4 V6’s all-in price of $36,110. The Colorado WT 4WD V6 crew cab’s $32,495 price trails the two imports, but it’s the ancient-but-cheap Frontier S V6 Crew Cab that’s the bargain of the bunch. The decade-old model still delivers big sales numbers for Nissan, and with good reason — outfitted like the others, the Frontier rings in at $30,065, all told.

Once the Ranger arrives, an even tougher market awaits any truck bearing the VW badge. So, how does the Tanoak get noticed? Will it be payload and towing? Overall refinement? Looks? Price? Euro snobbery? If you’re in the market for a midsize, what does the Tanoak have to do to raise your interest enough to even consider a purchase?

[Images: Volkswagen, General Motors]

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2 of 98 comments
  • Lon888 Lon888 on Mar 30, 2018

    Speaking as a current GTI owner - a very, very large crowbar.

  • WildcatMatt WildcatMatt on Apr 17, 2018

    For me, it would be sufficient legroom, a 10/100 warranty, and an out the door price $5k less than a comparable Colorado.

  • Syke Son of a Chevrolet dealer back then, grew up in the showroom. To this day, I cannot get the appeal of the '57 Chevy, must less it being the poster car of the rock and roll Fifties. The '55 was gorgeous, the '56 wasn't hurt too badly by the dealer-demanded restyle (full width grilles were in style, and the '55 didn't have one, so the dealers panicked), but the '57? A bad attempt to keep up with Ford and Plymouth, redeemed only by the continuation of the Tri-Five build quality (exceptional for it's day) while the '57 Ford and Plymouth turned out to be rust buckets.$35,000? No. Freaking. Way.Oh, by the way, that was the year Ford outsold Chevy for the first time since pre-WWII. Style was everything back then. As the son of the Ford dealer (in my grade school class) was more than happy to remind me constantly.All was redeemed by 1958. Even if the '58's weren't as well built as a Tri-Fives.
  • Pianoboy57 Green is my favorite color but I never owned an actual green car. Then I got a Subaru Outback in Wilderness green.
  • SCE to AUX Will Toyota be building a Superfiller network to support its vast fleet of FCVs?Didn't think so.
  • MaintenanceCosts I have an irrational weakness for Biarritz and d'Elegance packages of this era and the button tufted seats that came with them. We're sort of getting back there with the current quilted leather fad, but only sort of.
  • Ajla Do journalists ever ask the automakers that like building hydrogen cars to acknowledge that there is no place to fill them? And where they expect future filling stations to come from?