GM Preparing to Rent Your Car: Report

Steph Willems
by Steph Willems

Only if you choose to, it seems. After launching its Maven ride-sharing service in numerous U.S. cities, as well as Canada’s largest population center, sources claim General Motors wants to expand the service to privately owned vehicles.

In other words, you’ll be able to make your own GM car available via the automaker’s app-based Maven service, generate income from short-term renters, while GM takes part of the cut. If the plan goes ahead, let’s hope your renters aren’t as slovenly as these ones.

Sources close to the matter tell Bloomberg (via Automotive News) the automaker plans to launch a pilot program early this summer. By expanding its Maven service, launched in 2016, GM stands to gain additional revenue through its retail sales, while still putting GM vehicles in the hands of prospective buyers. Right now, all Maven vehicles are GM-owned.

Talk about squeezing extra juice from the orange.

The appeal for GM goes beyond this. In some cases, new-car affordability might only be reached if the buyer knows they can turn their vehicle into an Airbnb on wheels. It’s not a new idea; upstart peer-to-peer car sharing services like Turo already exist in some markets. As the mobility realm grows (and the new car market cools), GM clearly wants to remain at the forefront. Maven gives it a good starting point to grow from.

Renting out your own car means taking on more risk, so there’s an insurance aspect to the deal. Maven provides liability coverage for its renters, whether they are short-term or longer-term drivers booking a car through Maven Gig. Owners renting out their personal car through Turo can choose to purchase a commercial insurance plan through the service’s partners or add the protection through their own provider (if offered).

How GM plans to tackle the insurance issue, should it move forward with the peer-to-peer Maven plan, isn’t yet known.

[Image: General Motors]

Steph Willems
Steph Willems

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4 of 33 comments
  • Geozinger Geozinger on Mar 13, 2018

    The headline to this post is *HIGHLY* misleading. I initially thought GM was somehow forcing you to rent your own car. I sense a bit of shame from many posters here... I think there's a time in their past where they themselves abused rentals, which kind of explains the "oh I'd never rent my car out" type of statements. I share in a bit of this guilt myself. Also, I'll admit to not understanding this aspect of the gig economy. But for folks who are comfortable with it, more power to them...

    • Garrett Garrett on Mar 13, 2018

      No shame here. I would never rent my car out, and I’ve almost never let someone drive my car because I don’t trust other people to show the level of care I show. Why? Because I watch how others behave.

  • Rent out your car, lose your house in the lawsuit. You need to be properly incorporated to protect your assets.

  • Urlik Multi level parking garages are going to be issues as well.
  • Dartman Nice job Healy! A genuine “truth about cars” instead of troll bait.
  • Charlie Oh by the way the steering is so rusted that it actually is loose, and the transmission makes strange whirring and scraping sounds. The car is falling apart from rust.
  • Charlie 78 for my ‘09 Mercury mariner. It has 850k miles on it and leaks oil. It has 9 scratches, deformed bodywork, and severely rusted frame and suspension. When you stand on the duct taped rear bumper, the suspension creaks loudly. Also it has a loud vibration and rod knock, and the driver rear window is falling out. Ps. Don’t they normally have a roof rack and display screen? Cause mine doesn’t.
  • Honda1 More disposable junk from Hyundai.