QOTD: The New Silverado - Matinee Idol or Bride of Frankenstein?

Steph Willems
by Steph Willems
qotd the new silverado matinee idol or bride of frankenstein

You can’t quantify beauty. The emotional appeal of a particular vehicle’s styling is no different than that of a Florentine mural or Greek statue, save for, perhaps, the 1958 Edsel. But even that homely dog has its fans.

This past weekend we got our first glimpse of a vehicle destined to ply the roadways in great numbers for years to come: the 2019 Chevrolet Silverado, this one a jacked-up, blacked-out Trail Boss variant. Like it or not, it’ll be everywhere.

Beauty remains forever in the eye of the beholder, there’s nothing wrong with stirring up a debate on the merits of a makeover. A little game of vehicular Dud or Stud, if you will.

I’ll bite. The 2019 Silverado’s face haunts my dreams.

It’s hard to describe exactly why I find it so repellant. My own tastes gravitate towards the simple, the flowing, the cohesive. Give me a current-edition Ram 1500 and I’ll stare at it all day. I think the pre-refresh Ford F-150 got it right, too. The right lines mixed with the right proportions.

And then there’s this. It’s a face so tall, it seems the narrow headlights risk violating protected airspace. (It’ll be interesting to see how the Insurance Institute for Highway Safety rates these peepers, as they seem capable of projecting a beam over the roof of a Chevy Colorado.) Viewed from a glancing angle, the Silverado’s sharp fender crease and bulging wheel arches makes the upper face look pinched. Or maybe it just has a case of the mumps.

It’s a jowly, Nixon-esque visage. Not helping matters is a front bumper that’s extremely flush, even though it’s actually no more flush than a 2018 F-150’s. This only accentuates the impression of grille height.

Having said all of this, I don’t think the next-gen Silverado is a hopeless case. There’s little to get upset about once you move past the face (squint and it suddenly becomes much more pleasing), and I applaud the move towards boxy, truck-like styling, complete with well-defined, straight horizontal lines. It wasn’t long ago that cars and trucks were as angular as a marshmallow. Pity the featureless Oval Era.

What say you, Best and Brightest? It isn’t every day we can gaze upon a wholly new domestic pickup and let fly with our opinions (though as luck would have it, we’ll be doing this again very soon with the 2019 Ram 1500).

Do your worst. Is the 2019 Silverado just another pretty face, or is its countenance something only a mother could love?

[Images: General Motors]

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2 of 75 comments
  • Tim Healey Tim Healey on Dec 21, 2017

    I like it -- it's a good-looking truck. To each their own.

  • Smapdi Smapdi on Jan 23, 2018

    Well... this is the least ugly of the entire full size lineup for 2018/2019. This entire generation of full size pickups look ridiculous (outside of the special trims like Raptor). Either they have gigantic chrome lips (F150 and Ram), excessive/random grill designs (F150, Ram, Tundra), or curves that just look bad (Titan, Tundra). This is the least offensive of the new batch. What a terrible generation of full size truck styling.

  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
  • El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.