Pepsi Buys 100 Tesla Trucks: Do They 'Have the Right One, Baby?'

pepsi buys 100 tesla trucks do they 8216 have the right one baby

PepsiCo nearly doubled the number of new electric big rigs Tesla will have to manufacture after reserving 100 units. Adding to the list of orders by more than a dozen companies, including other massive companies like Wal-Mart and Anheuser-Busch, Pepsi is helping Tesla make a case for EVs with a fixation on freight.

Last year, the food brand stated it wanted to cut its greenhouse gas emissions by at least 20 percent by 2030. With a fleet of over 10,000 units, semi trucks might be a good place to seek improvements. Granted, depending upon how it’s generated, pulling energy from the grid isn’t a perfect solution. But, at that point, it’s someone else’s problem.

Like the rest of the companies reserving Tesla’s truck, this is something of a trial run. Reuters reported that PepsiCo intends to deploy the semis for shipments between manufacturing and distribution facilities and to retailers within the 500-mile range promised by Tesla CEO Elon Musk. Presumably, if everything goes well, the company will order more. Mike O‘Connell, senior director of North American supply chain for PepsiCo subsidiary Frito-Lay, says he sees a wide range of applications for lighter loads (like chips) or shorter shipments of beverages.

However, Pepsi will have to wait before it can begin its field research and discover if Tesla’s truck was “ the right one, baby.” Musk doesn’t expect the electric rigs to enter into production until 2019.

O‘Connell didn’t specify how much PepsiCo paid to reserve the vehicles, when it placed its pre-orders, or whether it plans to lease the semis or purchase them. Tesla initially asked $5,000 per truck for pre-orders but Reuters claims the amount had risen to around $20,000 more recently.

[Image: Tesla Motors]

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  • CKNSLS Sierra SLT CKNSLS Sierra SLT on Dec 12, 2017

    So-all these deposits for this "VAPOR-WARE" semi will help keep Tesla afloat a little while longer. What makes anybody think if they can't produce the Model 3 they will be able to produce a number of Semis? The pyramid continues... (queue SCE)

  • Tylanner Tylanner on Dec 12, 2017

    Trucking is cool again...

  • NormSV650 I knew GM could save Acura and keep them afloat!
  • Dukeisduke Only a half day? Wow! It's definitely changed. For the better? I don't know.
  • Ajla Are the sausage platter catering companies going to survive?
  • Chris P Bacon I have driven a few Alfa Stelvios, and they are fun on twisty roads. I love the looks, and that there just aren't a lot of them on the road. There was a time where they were leasing very very well, and I considered pulling the trigger on one. But then my local dealer closed, and is turning the building into a Mazda showroom. So my closest dealers are between 85-100 miles away. I've heard Alfa got their quality act together after 2019, and it's mostly common Stellantis parts these days. But since I don't have a local Alfa store to do the repairs, it's been a no go. I like the tonale, and since the Dodge is mostly Tonale, with access to a Dodge dealer for warranty work, I thought I might be interested. Sizewize, this thing falls right between the Compass and Cherokee, so it's not a penalty box. But I think at $30k, Dodge really stole Alfa's price point. It's literally the same car, Alfa could make money at $30k if Dodge can. Alfa might actually be able to attract some new customers if the Tonale was priced here. but at $37k to start for the Tonale, it's gonna sit on Alfa lots looking for a home. The Dodge really should be called the Fugazzi, not the Hornet.
  • Chris Tonn @maintenancecosts stay tuned. An XC90 Recharge arrived this week.