Kia Niro Plug-in Looks to One-up the Toyota Prius Prime in One Key Way
Positioned as a mainstream offering for green yet thrifty families, both Niro and Niro Plug-in offer more than 100 cubic feet of passenger volume in an incognito body while delivering fuel economy approaching that of the Toyota Prius. In plug-in form, the Niro travels 26 miles before requiring the assistance of gasoline.
While the Niro Plug-in’s price tops that of a base Prius Prime, we’ve learned Kia has a strategy for scoring value-minded buyers.
Leasing. More and more Americans are deciding to have their vehicular relationships last no longer than three years, making attractive lease offers an increasingly popular way to lure buyers — and trump rivals.
According to Cars Direct, the base 2018 Niro Plug-in LX, which retails for $28,840 after delivery (an $845 increase over a Prius Prime), is a cheaper lease proposition than its space age-styled competitor. Kia will offer a national lease of $259 a month for 36 months with $1,999 due at signing, which works out to $315 a month.
In the oh-so-green Los Angeles area, that offer undercuts the Prius by $10 a month and the Prius Prime by $90 a month. The Prius’ volume model, the Prius Two, retails for $3,260 less than the Niro Plug-in, but the Kia’s the cheaper lease. Financing is available for as low as 0.9 percent APR.
While the Prius name remains top of mind among hybrid vehicle buyers, Kia figures cost can work in its favor.
There’s actually more than just lease value hidden inside the Niro Plug-in. Regular Niro buyers, Cars Direct notes, might find the plug-in model a better buy than the basic hybrid. Features found in the base plug-in hybrid are only obtainable through an options package on the regular base hybrid, pushing the Niro’s price to just $2,900 less than the plug-in model, before factoring in the federal EV tax credit.
Since entering the U.S. market in January, the Niro hybrid chalked up 24,840 sales through the end of November. That makes it the sixth-best-selling hybrid vehicle in the country, with year-to-date volume just over one third of that of the standard Prius hatch.
[Image: Kia Motors]
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- Arthur Dailey What the heck is an 'influencer'?And who would buy or do something because somebody on a social media site told them to or recommended/flogged something?Maybe I am just too old and cynical to understand those who actually are 'influenced'? But then I also never trusted or was 'influenced' by celebrity endorsements or product placements.However I did know and coach a teenager who became extremely wealthy because he set up a Youtube channel where people paid to watch him and his friends play video games.
- Dukeisduke $8,000 for this rustbucket? It's a '73, not a '74 ("Registered and titled as a 1973…it looks like a ‘74 to me"), and anyway, mid to late '60s Alfa Berlinas are much more desirable.Even if you kept it in a garage and didn't drive it in the rain, it wouldn't stop rusting, it might just progress more slowly. This looks more like a parts car than something you'd drive. It needs rear main seals all over the car, so that oil leaks can slow down the rust, like all the oil on the underbody.
- Analoggrotto Only the truly influential , affluent, educated and elite drive TESLAs. This is a fake influencer.
- Analoggrotto Looking forward to the comments.
- Dukeisduke Where the hell did he get the money for all those? Likes on YouTube?