By on October 19, 2017

Image: Nissan Titan No Lazy Horses AdvertEarlier this week I was presented with a little advertising to enjoy, via Facebook and courtesy of Nissan. The ad is part of a new campaign launched on October 14th. In it, Nissan throws a couple of strangers together in a predicament involving the Nissan Titan XD and a previous-generation (debadged) Ford F-150.

I’m not impressed.

This is the first of a new series of ads from Nissan’s “No Lazy Horses” campaign, which you can read about here. Nissan intends to switch up the template for truck advertising, insisting that younger buyers are not interested in the brawny, serious ads of the past. “Irreverent,” the company call it. But we’ll see about that.

The ad begins with a man getting stuck the mud in his prior-generation, debadged-but-clearly-a-Ford F-150. Frustrated, the driver exits his sunken chariot, where we get a full view of the typical Ford driver for the first time.

Image: Nissan Titan No Lazy Ponies Advert

A picture of health, eh? Opening the hood, the driver is presented with this ad campaign’s namesake, this fun gimmick which is to appeal to younger Millennial and Generation X buyers.

Image: Nissan Titan No Lazy Ponies Advert

These are The Lazy Horses (they’re some sort of band, I suppose). The Lazy Horses reside under the hood, and their number would seem to indicate the Ford F-150 has either five horsepower, or maybe five cylinders. None of that is true. Anyway, the horses are lazy, and that’s why the driver who veered randomly off the dirt road and into a muddy area is stuck. Not to be persuaded by mere words, they insist our driver must do a song and dance entitled “Pretty Pretty Ponies.”

Everything that was on a slippery slope already goes straight downhill from here. Our Ford driver sings the song, wallowing his fat, sweaty body around in a dance, until a passing motorist in a Titan XD turns up to offer assistance. At this point, the ad has gone on for over a minute of its minute and twenty-nine second run time.

Image: Nissan Titan No Lazy Ponies Advert

Thank God. The Titan XD driver is handsome, fit, well-dressed. He appears slightly disgusted at either the driver, or perhaps the unfortunate event which has befallen this inferior F-150. He also offers to help, being the kind and attractive Nissan driver that he is. You might suspect he’d use the big torque of the Titan’s V8 to pull the motorist out of the muck, but no.

Image: Nissan Titan No Lazy Ponies Advert

The converse of all logic, the pair actually remove the metal tubing from the Ford and load it into the Titan. Turning a two-minute towing exercise into a laborious 20-minute cargo reloading, the F-150 is left abandoned in the mud. Presumably the driver of the Ford will have to endure some more inconvenience later, and come back with a tow truck to get his vehicle. Hey, at least the ad is over now.

But I’m not through with it. Not only is the logic throughout the ad faulty, the gimmick of the campaign itself is lame and childish, and the portrayal of the motorists is very stereotypical. The majority of the ad focuses not on the capabilities of the subject vehicles, but rather on the sort of person who’s found behind the wheel. In its effort to appeal to the younger buyer with an irreverent ad, Nissan has shown a belief that individuals of Generations X and Y are shallow and more prone to stereotyping. The vehicle is much less important here than the appearance of its driver.

That’s what these generations are all about, is it? Nissan must know they’re not the most tech-savvy, educated, informed buyers. They don’t research, and they don’t need specifications presented to them. They’ve seen a fat man in a Ford being assisted by a thin man in a Nissan, and they’re ready to make a purchase decision.

One final thing that grinds my gears: the body shaming occurring here. This campaign is specifically targeting the young and enlightened consumers in America — which, is as it happens, are also the most progressive age group. Is employing “the incompetent fat guy acting like an idiot” stereotype from a 1980s sitcom the best way to go? Swap the genders. Make these actors women instead, in the exact same situation. Can you imagine the immediate and violent Twitter backlash if the driver in the F-150 was a fat, sweaty woman dancing around in ill-fitting clothes? How about if the driver of the Titan was a Jennifer Aniston lookalike? Would that be okay in our world of progressive equality?

Poor show, Nissan.

[Image capture: Nissan/YouTube]

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83 Comments on “Misadventures in Advertising: The Nissan Titan’s Poor Little Ponies...”


  • avatar
    whynot

    I think I’d rather have any motor on the current F150 (ok, maybe not the base NA V6 which is basically nonexistent on lots anyways) over the Titan’s V8.

    • 0 avatar
      gtemnykh

      I dunno, I think the updated version of Nissan’s 5.6L (taken from the QX80) is quite a beast. 390hp/394lb-ft, slightly edges out the 5.0L Ford. Reliability of the updated Nissan mill remains to be seen I suppose (the old pre-DI one was pretty good aside from cracking exhaust manifolds), but Ford still apparently doesn’t know how to make a decent cam phaser so there’s that.

      • 0 avatar
        ajla

        I’d rather sing the ‘Pretty Pony’ song than drive an Ecoboost, but the revised 5.0L makes 395/400 this year.

        Of course, the best offering would be the 6.2L but Ford hates enjoyment.

      • 0 avatar
        ToddAtlasF1

        Nothing cracks exhaust manifolds like a Triton, and that includes the old Jeep 4 liter. I don’t think I’ve ever seen a Triton come into the shop for blown out spark plug tubes that weren’t accompanied by cracked manifolds. It doesn’t matter if it was a 5.4 V8 or a 6.8 V10. This add is far too kind to Ford.

        • 0 avatar
          gtemnykh

          Right you are on the Mod-motor manifolds. It’s not pleasant job but my brother’s friend in rural Western NY has got them down to a science. It’s not a cheap job however, and hence why very many just seem to ignore it (judging by how many “jellybean” F150s sound these days).

          • 0 avatar
            FuzzyPlushroom

            I think of ’em as “those new seven-(or six-, or five-)cylinder Fords”, in decreasing order of smoothness and apparent health.

        • 0 avatar
          dont.fit.in.cars

          Absolutely. Witness my 08 Expedition and the reason, lack of a simple sheet metal cover preventing water from contacting the manifold. As for Titan, really want to like the truck as an in betweener but simple observation shows smaller rear disk brakes, four leaf springs (weak payload) and 6 hole wheels vs 8.

        • 0 avatar
          mason

          I’ve suffered through 3 cracked manifolds on the wife’s 08 4.6. it’s simply maddening.

  • avatar
    westside auto

    Desperation…plain and simple. And sad.

  • avatar
    cognoscenti

    This ad does not target Generation X. You might want to check the age bands you are referring to.

    • 0 avatar

      “Nissan’s new TITAN campaign is a stark departure from the competitive and serious tone often used in truck advertising, as the brand uses humor to attract more Millennial and Generation X buyers – two key demographics TITAN currently has a higher share of than segment sales leaders.”

      You might want to click the presented links more often.

      • 0 avatar
        JimZ

        that would require “effort.”

        • 0 avatar
          cognoscenti

          Wow, they say it themselves! I stand corrected. Amazingly, as the very end of Generation X, this ad is a total miss for me. I rejected it so thoroughly that I assumed they COULDN’T be targeting me or anyone older than me (which is almost all of Gen-X). Self-reporting bias and all…

          Anyway, good catch. Though how they thought they could be marketing to my generation with this crap is beyond my understanding.

      • 0 avatar
        Pig_Iron

        Wow, punching down on the readership? Not the best to grow readership for Verticalscope.

        cognoscenti, here is the actual link that the moderator so condescendingly referred to:
        http://nissannews.com/en-US/nissan/usa/releases/nissan-titan-targets-younger-buyers-and-injects-levity-into-serious-realm-of-truck-advertising-with-no-lazy-horses-campaign

        I doubt it appeals to Gen-Xers as well. I expect most Millennials will be put off too.

    • 0 avatar
      Big Al From 'Murica

      Yep. That was my thought. You’d have to work Cobain in if you want to trigger gen X nostalgia.

  • avatar
    threeer

    I just want to know who sits on the review/approve panel for these things and says, “Yeah, that’s a great ad! Let’s run with it!”

  • avatar
    JimZ

    never mind the fact that more power isn’t going to help a vehicle already spinning its tires in mud.

  • avatar
    Fordson

    And of course we all know that vehicles in low-traction conditions get stuck because they don’t have enough power, right? I mean, when I get stuck in mud or snow, the first thing I do is pop the hood.

    Not to mention the fact that Ford’s gas and diesel engines in the half-ton and three-quarter/one ton categories all make more power and torque than Nissan’s.

    • 0 avatar
      JimZ

      yes, but at the very least the diesel in the Titan XD doesn’t need a mountain of crap piled on top of it. you can actually see the engine.

    • 0 avatar
      gtemnykh

      “all make more power and torque than Nissan’s.”

      That is objectively false.

      And certainly having enough power to spin and keep tread blocks clear in the mud is definitely a thing, just not in this scenario seen in the ad.

      • 0 avatar
        Fordson

        The Coyote makes more power and torque than the Nissan 5.6, and the EcoBoost 3.5 makes more power than the 5.6 (yeah, it’s rated at 375, but we all know it’s making more than that), and 470 lb/ft beats 394 every time.

        Yes, the 3.3L and 2.7 EcoBoost make less…I’ll give you that. But every test I’ve seen shows the 2.7 outdragging the Nissan 5.6.

        The diesels? Come on. Nissan’s makes – charitably – 2/3 of what the Powerstroke does.

        • 0 avatar
          gtemnykh

          “The Coyote makes more power and torque than the Nissan 5.6,”

          Okay so I see as of the incoming MY’18 trucks this is now the case.

        • 0 avatar
          Dan

          The 15-17 Coyote was totally underwhelming to me coming out of a year and change in a Hemi Ram. The top end was lovely but there’s nothing there under 3K and it feels really soft at part throttle. I haven’t driven the new one, on paper it should absolutely haul azz, but forum reviews have been far less than glowing.

          I haven’t driven the new Nissan either but the old 5.6 pulled a lot harder than its so-so brochure numbers said it should have. FWIW, the 5.6 Titan that C&D last tested shaved four tenths off their last test of a ’15 5.0 Ford despite a 300 pound weight disadvantage. Datsun knows how to build motors.

          • 0 avatar
            gtemnykh

            “pulled a lot harder than its so-so brochure numbers said it should have”

            This was my impression as well of a few of the OG Titans I drove with the 317hp-rated motor and 5spd auto. Part of that was I assume Nissan’s throttle mapping. the 4.0L+5spd auto in Xterras and Frontiers likewise feels freakishly strong right from a stop.

          • 0 avatar
            JimZ

            “FWIW, the 5.6 Titan that C&D last tested shaved four tenths off their last test of a ’15 5.0 Ford despite a 300 pound weight disadvantage. Datsun knows how to build motors.”

            Are you reading something different than I am?

            http://www.caranddriver.com/reviews/2017-nissan-titan-in-depth-model-review-2017-nissan-titan-performance-and-driving-impressions-review-car-and-driver-page-4

            Titan is slower 0-60, slower 50-70, and slower in the quarter. Gearing plays a huge role here with the Titan having a 7-speed and 2.94 rear, while the F-150 has a 6-speed and 3.55s.

            so that doesn’t really support your claim that it’s down to the “Datsun motor.”

          • 0 avatar
            Dan

            That was the 6,000 lb crew cab, further handicapped by the Pro-4X package with 33″ AT tires. The single cab on 32″ highway tires, which still came in at 5500 (!) pounds, did quite a bit better just as you’d expect.

            https://www.caranddriver.com/reviews/2017-nissan-titan-v-8-4×4-single-cab-test-review

            Nissan’s 7 speed is a fuel economy special with 3 overdrives and a silly-tall rear end besides. Effective gearing off the line is taller than the Ford with 3.55s – and with the 33″ tires on the offroad package, it’s as bad as the Ford with the 3.31s!

            I don’t think much of the rest of Nissan’s truck but that motor has balls. If you could have one in a Ford then I’d have one one in my Ford.

          • 0 avatar
            Shawnski

            Repeat statement Dan. We get it the 5.0 is down on torque compared to the 5.7 hemi. This is why the 3.5tt is more popular and this could be now mitigated with greater torque multiplication via the 10 speed trans.

  • avatar
    sirwired

    My favorite truck ad would have to be the Chevy commercial from a few Superbowls back where the Chevy driver is navigating the aftermath from the apocalypse and meets up with a friend. When the friend is asked where “Dave” is, the reply was “Dave didn’t make it; he was driving a Ford.”

    I thought it was a gently absurd poke at their arch-rival without being nasty about it, and it certainly didn’t make fun of Ford drivers.

  • avatar
    PrincipalDan

    Oy so painful.

    Did Nissan hire the advertising team that came up with the “let’s make fun of the man-step” ads for GM?

    • 0 avatar
      deanst

      The man- step ad was my all time favourite!

      Okay, this commercial was odd, but it does stand out. I would argue that the Ford driver was an accurate portrayal, given the fact that 2/3 of Americans are overweight or obese, and trucks tend to sell at higher rates in the more obese states. The Nissan driver seems to be carrying a few extra pounds too, so I don’t think he is the model of fitness.

      It did seem odd that the Nissan driver only took the lightweight metal tubing to his truck, as if his vehicle was not strong enough to pull the Ford out of the muck. While the ad was lame, I’d much rather watch it than another Ford tough/like a rock/guts and glory ad from the semi-big 3. Those ads are insufferable.

      The next Nissan ad on the you tube roll was a halloween ad with Tim Tebow – an ad everyone should like!

      • 0 avatar
        PrincipalDan

        GMs problem is that when they make fun of something it is a sure sign they are about to come out with their own version. Just like how the ads going after the aluminum F150 made everyone speculate how quickly GM will build aluminum pickup trucks.

        Nissan’s problem here is that the full size truck market is highly competitive with fairly brand loyal customers. You either compete on price or features in a market like that to try to lure customers away from their current vehicle.

        This add is an attempt to compete on features but would it be easier to just be more explicit about “higher standard HP” (I believe higher standard hp than ANY of their competitors in the 1/2 ton class.)

        This ad just makes me think Frat Bros are running Nissans ad department.

        • 0 avatar
          carguy67

          “.. the ads going after the aluminum F150 …”

          Yep. And they curiously ignore the fact that the first thing any pickup truck buyer does after driving off the lot is install a bed liner–assuming the truck didn’t come with one–making the composition of the bed more-or-less irrelevant.

        • 0 avatar
          FreedMike

          “This ad just makes me think Frat Bros are running Nissans ad department.”

          …and that’s a good thing, too, because frat bros are definitely a large piece of the truck-buyer demographic…

      • 0 avatar
        Lou_BC

        “It did seem odd that the Nissan driver only took the lightweight metal tubing to his truck, as if his vehicle was not strong enough to pull the Ford out of the muck.”

        The Titan XD in higher trim levels have a poor payload rating so that is most likely why they used thin HVAC tubing.

  • avatar
    Prove Your Humanity 2+9=?

    The point about switching the genders of the actors is quite salient. Men can be shown as buffoons, unattractive, stupid and incompetent, and no one says a word.

    If a woman is fat and stupid, it’s insulting and demeaning. If a woman is attractive, then the advertising is promoting an unreachable, unrealistic image that pushes young girls to anorexia.

    • 0 avatar
      deanst

      Of course, for years Jackie Gleason made a joke out of physically assaulting his wife and no one complained (“one of these days…to the moon Alice”).

      • 0 avatar
        Big Al From 'Murica

        You are aware that the last “Honeymooners” episode was made some 61 years ago, right?

        • 0 avatar
          Vulpine

          If you count The Jackie Gleason Show, which featured a lot of Honeymooners skits, the last one would have been the late 60s, more like about 50 years ago, not 60.

          • 0 avatar
            Big Al From 'Murica

            Ok, so 50 years ago. The world has changed a wee bit

          • 0 avatar
            Vulpine

            Aye, BA, and it needs to change more. Too bad some don’t want to let it.

          • 0 avatar
            Big Al From 'Murica

            I don’t disagree, but you’d never see jokes about smacking a woman around on prime time television nowadays. That was my point. There are relevant examples, but this ain’t one. We have changed in that this sort of crap is shunned by society now. It isn’t 1960 anymore.

    • 0 avatar
      rpn453

      Now imagine if the “horses” were black!

    • 0 avatar
      ClutchCarGo

      Somehow Rebel Wilson pulls off fat and clueless, but she is one of the few that comes to mind. Maybe it’s because she owns being fat?

      And all notions of progressive equality aside, struggling fat men will always get laughs. I doubt that anything will ever change that.

  • avatar
    GermanReliabilityMyth

    Sorry, Nissan, but these trucks are out of reach for most Gen Xers and Millennials who aren’t interested in 96 month loans. Even with your generous incentives, too much is too much. I’d consider this campaign a non-opportunity and wasted money.

    Just what I’d expect from a company that can’t engineer a seat that doesn’t cause sciatica. Although it’s not surprising they wouldn’t stand behind their product, they certainly wouldn’t want to be sitting in it.

    • 0 avatar
      deanst

      As the links revealed, Nissan has a higher percentage of Millennial buyers than the competition, so they are logically targeting this audience.

      • 0 avatar
        GermanReliabilityMyth

        deanst, I did notice that piece of information, but I take it with a grain of salt and balance it against real life experiences. In my experience, most statistics like that are skewed in favor of marketability and fuzzy math at best.

    • 0 avatar
      Big Al From 'Murica

      The tail end of Gen X is 40 and economically much better set than the Millennials at this point. Just because the Boomers and Millennials forget us in whatever East Coast -West Coast style feud they have going on doesn’t mean we are absorbed into either one. We still typically like large houses vs tiny homes or the urban settings Millinneials seem to favor (probably due to us having kids in school and all the other reasons those hip young kids typically eventually move to the suburbs), and we buy lots of trucks.

  • avatar
    gtemnykh

    On a tangential note, 1 year old Armada 4wd SVs (ex rentals I think) are being listed in the 33-35k range with low miles. Now that’s a deal IMO. A really nice shade of brown with plush looking pillowed velour seats and some wood grain and dash stitching. Now that’s a Nissan I want in my driveway!

    http://www.cars.com/vehicledetail/detail/716364187/overview/

  • avatar
    scathma

    There’s a corporate logo on the passenger door of the de-badged Ford. That seems to imply that Tubby’s employer supplied the truck, so he isn’t going to have much say in what he takes to the worksite…

    Maybe this is Nissan’s attempt at reaching out to the fleet market?

  • avatar
    Cactuar

    I’m a millenial and I run Adblock on all my devices, I don’t see ads and definitely don’t pay attention to them if I happen to see one. Try harder to target me.

  • avatar
    Scoutdude

    If they are supposed to be targeting millennials then why is the Ford driver portrayed as a fat and dumb millennial while the Nissan driver looks old enough to be the F150 driver’s father? It reminds me of the ED pills from a while back where the guy towing a trailer with horses gets stuck and unloads the horses to pull the truck free. It also implies that the Nissan driver is not a properly prepared truck driver as he should have a tow strap to pull that truck out in a couple of seconds as Corey noted, rather than take the time to move the material and likely go out of his way to take it where it is going.

  • avatar
    FreedMike

    My first reaction was “whatever…advertising is all bullsh*t.”

    But you know what? From everything I’ve heard, the Titan IS a bullsh*t truck, so this is something more. It’s something true.

    It’s Truth in Advertising.

    Rejoice!

  • avatar
    Vulpine

    Honestly, I enjoyed the commercial for what it was, even if it was grossly ridiculous. Then again, that was the commercial’s entire intent; to be ridiculous. Whether any aspect of the story is true or not, it got a laugh and made its point, even if that point was untrue. That’s not the first time I’ve seen someone intentionally get stuck in a commercial and in one case they actively brought in two horsepower (live horses) to pull truck and trailer out of the mud.

    No, I’m more concerned about the self-image of the person who would go to such detail to complain about it. If you can’t laugh at yourself, you’re taking things FAR too seriously. All of us do stupid things at one time or another and usually we berate ourselves for doing so and eventually laugh about it… especially if more than one person were included in that stupidity.

    Could it have been done differently? Yes. But did you think that maybe the point was that the Ford driver just wanted to escape the embarrassment that his ‘lazy horses’ were putting him through? For all we know, the driver simply abandoned the truck to sit there until some poor, unknowing soul decided to drag it out and subject himself to the same embarrassment.

    And yes, while I’m well aware that there are a lot of Ford fans out there, I also know there are a lot of others who recognize Ford’s faults and steer clear when they can. I own a Ford now and it meets my needs (minimally). Despite the VERY low mileage for its age, I had to spend thousands of dollars to make it roadworthy after I inherited it from my stepfather, though the truck looks pristine and almost brand-new. Other Ford owners have complained about short-term quality, in some cases where their car or truck was less than a year old. This doesn’t even mention the most recent door latch recalls on both Ford cars and trucks.

    But Ford isn’t alone. Every brand has its issues and its strengths and the buyer needs to determine what best meets their needs. Meanwhile, they all use advertising to encourage sales and they very often choose to embarrass another brand to promote their own, if they can. I would not at all be surprised if a new round of commercials comes out, featuring Ford’s door latches.

  • avatar
    Migglesworth

    “Not only is the logic throughout the ad faulty, the gimmick of the campaign itself is lame and childish…”

    Marketing campaigns (or effective marketing campaigns) are never based on “logic,” but by nature are designed to appeal to emotions, desires, perceptions, and aspirations.It doesn’t matter if the stereotype is right or wrong, what matters is whether it is effective or not.

    Corey, you yourself appealed to emotions with your rebuttal of “lame and childish.”

    We live in an era where truth or logic matter less. What matters more is what the audience believes is true. Our president has set a prime example for this unfortunate reality.

  • avatar
    rpn453

    Five lazy horses are plenty to spin a single OE-type highway tire on the open differential of a 2WD truck.

    Add some mud tires and an LSD, and you might need twenty!

  • avatar
    Big Al From 'Murica

    So if your truck is stuck, why would you take all the weight out of the bed?

  • avatar
    Oberkanone

    Horrible.

  • avatar
    APaGttH

    Edmunds took a Titan XD out on Racetrack in Death Valley National Park. It did awful, the shocks were destroyed and parts fell off.

    This video covers the Ridgeline – but shows how the Titan XD (and Tacoma) did even worse.

    To put this in perspective, this is the same road that I took a brand new 2016 Toyota RAV4 LE FWD down and did not have any of these issues, and I drove it like it was stolen.

    https://www.you tube dot com / watch?v=CWYqEinNGUM

    • 0 avatar
      gtemnykh

      I think it’s more of a function of commentary on independent suspension vs leaf sprung rear ends having a heavy axle and big wheels to try and control. I would be curious to see how other half ton trucks would fare there.

      • 0 avatar
        APaGttH

        My experience on the road to Racetrack was a lot of washboarded, hard surface. There were some areas that were very rocky. In one spot I was in the road was about 1-1/2 lanes wide and a Ford Excursion insisted that I climb up the rocky edges so they could pass. Probably the most nervous I was for either tearing a tire or ripping up the undercarriage. I didn’t see one person changing a tire out there (and it was a shockingly busy drive, was there during a super bloom). I still can’t get over how fast this Asian kid was going in a straight up Toyota Corolla. I was going faster than a lot of the dedicated 4WD vehicles (meh, it’s a rental) and this kid just roasted me. I thought for sure I would find that Corolla dead or spun off into the desert on its roof. Nope. Never saw it again.

        It is a tough road, but I drove on worse in Death Valley during that trip.

  • avatar
    APaGttH

    Second part on the Nissan Titan XD. The dealer experience on the repairs was – awful.

    https://www.you tube dot com / watch?v=dqfMx4cvzic

  • avatar
    Lou_BC

    So…… A 4×2 F150 with a moron driver aims directly for the deepest part of the mud, comes to a full stop, then spins the tires. He then gets out and pops the hood.

    How is this supposed to show that the Titan is a superior truck?

    Oh and why would there be a mud hole in the middle of an arid landscape?

    • 0 avatar
      Vulpine

      Even an arid landscape can have the occasional spring, though that might have been more realistic if there’d been some greenery around that water hole.

    • 0 avatar
      Big Al from Oz

      Lou,
      It portrays Ford owners as dumbasses.

      Not all Ford owners are dumbassess, but every dumbass I’ve met drives a Ford;)

      • 0 avatar
        mikey

        Big Al…”dumbasss” I will add that to the list of names I’ve been referred to as. Thug, trained monkey, parasite, leach, communist , lazy, criminal etc. I’ll take dumbass as a compliment..I just love dealing with someone who thinks I’m dumb..I will even play up on it, if it works to my advantage.

        You would be shocked at the info you can obtain when someone assumes your stupid. I just let them dig a great big hole..After a bit, I then play my “not so dumb” card..It make my day to see the reaction.

      • 0 avatar
        Shawnski

        Your the biggest dumbass I have never met in person from Oz. The always present need to explain how we Americans are uneducated, uninformed and that we need to be like everyone else. F’off, and don’t ever forget who saved your asses from your own rape of Nanking. Ford provided a lot of opportunity to Aussies as well, and the most awesome car from the best film from your country.

  • avatar
    Maymar

    Serious question though, is there any good truck advertising at all? It’s all ridiculous Ferd Fteenthousand-esque macho posturing (cue the gravely voice and Teddy Roosevelt’s head from Mt Rushmore being dropped into the back of a truck already towing the Queen Mary) – the last thing I can think of that strayed from that at all was Nissan’s “Dogs Love Trucks” ad, and that was almost 20 years ago.

    • 0 avatar
      bikegoesbaa

      I’m not sure, but I love the pickup truck ad trope of a half-ton of gravel being dropped into a truck bed from a clam bucket 25 feet in the air.

      I think other types of vehicle should adopt it, and welcome a Corolla ad that ends the same way.

  • avatar
    True_Blue

    Lot of strange and base-level assumptions made in that commercial. Feels very much like a committee-driven marketing ad by people who’ve never driven, let alone owned, a pickup.

    A lot of the ad’s (slight) punch is in the form of “owning something different and unique.”
    Mouthbreathing blue-collar jackwagons buy Fords, Chevys, and Dodges for their unglamorous workaday fleet vehicles, and they do unglamorous work, like plumbing, grass-mowing, and driveway sealing.

    But what if you, as an individual of higher quality, could have all the power, bravado, and commanding presence of those plebeian tools, in a fashionable, modern, Nissan? You’d stand out from the crowd. You’d be the flash of red in a sea of black. You’d be an enlightened hero.

    It tries to appeal to the individual-minded light-duty truck buyer. But, if I were of that vain mindset, I’d be looking at Tundras instead.

    • 0 avatar
      Vulpine

      I have to disagree with you, TB, this commercial didn’t even hint at “different and unique” outside of the ‘lazy horses’ under the hood. The only real message was at the end where they told viewers the Titan had the “best in class standard horsepower.” Different and Unique currently belong to the Honda Ridgeline, with so much more capability in the bed of an otherwise ordinary-looking pickup.

      As was said before, this commercial was designed to grab you emotionally and not intellectually. I think it works.

  • avatar
    Shawnski

    The F150 here represents a generic truck, and Nissan has a new solution you should consider. Ironic that Nissan’s are overweight not the swiftest or easiest on fuel,but hey they have to try something.

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  • Socrates77: they’re better cars that gm equinox or gmc terrain. I buy it over a Cadillac also.
  • Varezhka: Yeah, I remember those. Isuzu Rodeo as Honda Passport and Isuzu Trooper as Acura SLX. They even had Isuzu...

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