The Best-looking Car at the Frankfurt Motor Show Might Be Kia's Concept Wagon

Matt Posky
by Matt Posky

Kia Motors plans to reveal a sporty wagon concept at Germany’s International Motor Show in September. Calling the model an “extended hot hatch,” the automaker is following the popular trend of whetting the automotive press’ appetite with a shooting brake bodystyle that will probably never reach production.

Designed in Kia’s European design studio in Frankfurt, less than a mile from where it will be unveiled, the wagon is said to be representative of what the next-generation of Europe’s Kia Cee’d might look like. If there is any truth to that, we’d like to see it imported into North America. However, as this is just a concept car, we know the odds of its real-world counterpart not changing into an amorphous collection of painted steel panels are slim.

Still, the concept looks to be a genuine stunner. Assuming the front looks anything like the back, Kia’s design department deserves a bit of praise.

There may still be hope, though. Kia’s current Cee’d, while conventional, is not a homely utilitarian mess. It’s a decent-looking car and I doubt most of America would have minded if the manufacturer wanted to tempt them with the Pro_Cee’d hot hatchback.

Kia could easily slot in a performance model below the Stinger sedan. And, since that model isn’t likely to appear as a wagon anytime soon, what could be better than a quick little car with an odd number of doors to compete with the likes of Volkswagen’s GTI?

Maybe it’s best to wait and see how the updated Hyundai Elantra GT Sport fares with its slick new 2.0-liter turbocharged four-cylinder engine before Kia does anything too drastic with its own lineup. But we think enthusiasts would eat up a Kia-ized equivalent of the sporty and practical i30 N compact — especially if it possessed the sculpted haunches of the above prototype.

“We don’t make concept cars for no good reason,” a Kia source told Automotive News Europe. “It’s up for very serious consideration as a standalone model.”

The concept will go on display September 12th at Kia’s booth in the Frankfurt Messe exhibition center.

[Image: Kia Motors]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Meat Meat on Sep 01, 2017

    The Elantra (GT and sedan) Sport both come with the 1.6L turbo - same as in the Kia Forte5 SX. Given the choice many would probably pick the Hyundai turbo hatch over the Kia, myself included. I think Kia would need to step up the engine option if they're going to slot something below the Stinger but above the Hyundai EGTS.

  • Scott25 Scott25 on Sep 02, 2017

    I've given up hope for a wagon and would just be happy with a 2 door compact hatch nowadays. Something where the B pillar isn't in my field of vision at all times.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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