Roominess at the Top: BMW 8 Series Debuts in Concept Form

roominess at the top bmw 8 series debuts in concept form

If your 7 Series has friends and club patrons pretending not to know you, BMW has the answer: its upcoming, resurrected 8 Series. Once again, BMW has decided to carve out some space at the top of its model range, this time to rebuff efforts by Mercedes-Benz to lure buyers in the six-figure luxury market.

It’s big, it’s long, it’s expensive, and it’s…a concept. While buyers can expect some deviations between the BMW Concept 8 Series premiering at the Concorso d’Eleganza Villa d’Este and the final production model, this vehicle seems pretty fleshed out. Also, unlike such styling efforts as the Buick Avista, this vehicle will actually see production.

It was only this month that BMW confirmed a year’s worth of rumors and copped to the 8 Series’ return.

The automaker calls this “enthralling” design study a “taster” of things to come. Scheduled for a launch sometime next year, the 8 Series will debut in traditional coupe form, though it’s rumored to get a droptop variant to better rival the S-Class Cabriolet.

Selling cars has lately become a more difficult business than in years past, but selling high-zoot luxury barges remains a very lucrative practice. BMW hopes to increase cash flow from the upper rungs of its lineup with the returning model.

“The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW,” said Harald Krüger, chairman of BMW AG’s board of management, in a statement.

“The forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class.”

While the Concept 8 Series bears a couple of design study hallmarks — namely, no door handles and side mirrors too small of be of practical use — the sheetmetal is another story. The deeply scalloped flanks, front fender vent, 21-inch wheels and hood power bulge telegraphs muscle and athleticism, while the flowing roofline, lengthy proportions and pillarless side glass is all about grace and elegance. BMW wants to attract both camps with this two-seater.

Of course, there’s no mistaking the brand with those twin kidneys up front. Because the automaker plans to field a range of models in the 8 Series lineup, including M variants, lesser offerings might not appear so visually aggressive. The gaping air vents and carbon fiber flourishes are likely candidates for deletion.

While the automaker hasn’t provided any images of the vehicle’s interior, it insists you’ll find it both sporty and luxurious. Shocker, that.

Neither has BMW dished any specifications for the upcoming model, though it is expected to field existing eight-and 12-cylinder mills from the BMW Group parts bin. Between BMW and Rolls-Royce, there’s no shortage of capable powerplants. Pricing should see the model put distance between itself and the 7 Series, with one source claiming a starting price of about $165,000.

[Images: BMW Group]

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5 of 23 comments
  • IBx1 IBx1 on May 26, 2017

    Too chunky. The hood is short, the body is too tall, and all the stupid surfacing makes the car look small. The interior is straight out of 2005. I'll take the Lexus any day.

    • See 1 previous
    • JohnTaurus JohnTaurus on May 27, 2017

      Yep, that not-shown interior is AWFUL. Hate it. "....the automaker hasn’t provided any images of the vehicle’s interior..." Yep, SO 2005!

  • Stingray65 Stingray65 on May 26, 2017

    This is another reason why the Germans rule the luxury markets. GM produces nice looking concept cars for Cadillac or Buick but almost never actually produces anything similar because the "numbers don't work". Premium brands need some halo cars, and the US luxury brands (and Acura, Infiniti, Volvo) don't do halos.

  • MRF 95 T-Bird Sears and JC Whitney also had similar dune buggy kits. The VW accessories along with the running gear for legal use just bolted on. Hmm Amazon? A Bradley GT or Kelmark kit using an electric “skateboard” platform would also be cool.
  • Inside Looking Out Cadillac now associates with rap music. In the past it was all about rock'n'roll. Rap is environmentally friendlier than rock'n'roll.
  • EBFlex This is nothing compared to what Ford is doing. The fake lightning is seeing massive price increases for 2023. Remember how they self pleasured themselves about the fake lightning starting under $40k? In 2023, the price jumps by a very Tesla like $7,000. And that’s not the biggest price jump. And much less talked about, the government fleet discounts are going away. So for a basic 3.3L Explorer, the price is jumping $8,500. S basic F150 is also now $8,500 more. Im sure the same people that complained about the oil companies making “obscene profits” will say the same thing about Ford.
  • Bobbysirhan Sometimes it seems like GM has accepted that the customers they still have are never going to come to their senses and that there aren't any new dupes on the horizon, so they might as well milk their existing cows harder.
  • Buickman how about LowIQ?