Ford is Trying to Stop Your Kids From Puking

Steph Willems
by Steph Willems

Few things are more annoying than trying to extract vomit from cloth upholstery while pulled over at a gas station. Depending on the meal that preceded the involuntary stomach evacuation, it could be a tough slog.

Ford Motor Company, always one for innovation, is actively seeking out ways to reduce instances of lost lunches and tossed cookies. No, it hasn’t installed a “turkey dinner” mode on its Fusion Sport, but it has put its German research and development team on the case.

Automakers, in their never-ending quest for greater passenger comfort and handling prowess, have apparently neglected to lend appropriate thought towards the car sickness that plagues a good number of road trip passengers. As children, we were warned against reading while sitting in the back of dad’s Cutlass (I never saw it happen), but whose kids are reading in 2017? I’d hazard a guess of “none.”

Today’s children are usually on their tablet, phone, or watching a Pixar flick on a seatback-mounted screen — even while going to the grocery store.

With the help of motion sickness experts, Ford has conducted tests showing that “passengers who stared at screens for the duration of a short journey fell ill after an average of just 10 minutes.” All of the test subjects were adults, the automaker claims. (General Motors performed similar research in 2014 for the previous-generation Buick Enclave.)

As there’s only so much that can be done to offset the upsetting vehicle motions that come from potholes, twisty roads and expansion joints, Ford has turned its attention to the screen itself. Situational awareness — something that’s no stranger to those who were forced to use their imaginations on pre-tablet road trips — plays a big role. Upchucking occurs when the body and brain interpret different signals. Without warning, the interior of your Explorer can instantly resemble a Carnival cruise liner hit by a norovirus outbreak.

“In the initial testing it was found that when screens were mounted higher, and the road ahead could be seen on either side, volunteers were less likely to feel sick,” the automaker said in a statement. “Further experiments will explore alternative ways that journeys could be displayed in the cabin so that unseeing passengers can be warned of events such as twisty roads or hump backed bridges.”

Think of it as a DEW Line, only for nausea instead of Soviet bombers.

There’s no mention of Gravol or ginger ale dispensers appearing in the foreseeable future, but the findings from Ford’s research could influence vehicle design and content in the coming years. Additionally, the automaker listed ways drivers can lessen the chances of car sickness right now. Part of that includes not driving like the bus driver training instructor of Bob Newhart fame.

[Image: Ford Motor Company]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 21 comments
  • Cdotson Cdotson on Apr 25, 2017

    I think a lot of car sickness can be mitigated with throttle calibration. When I was a kid I got carsick a lot (I still can't ride coasters or thrill rides). Almost invariably when I was a rear seat passenger in my grandfather's car I would get sick. He learned to drive in downtown DC after WWII when he was nearly 30. His accelerator was effectively digital as he was accustomed to accelerating between city block intersections in heavy underpowered cars. By the time I came around the first car of his I can remember was a 1980 Grand Prix that was sufficiently heavy and underpowered it wasn't too bad, but the rear visibility was nonexistent to my 4-5 year old self. At least the white vinyl cleaned easily; can't say the same for the blue cut-pile carpeting. When he bought a 1984 Honda Accord and drove the Poncho to the junkyard it got really bad. Each successive Accord had better power to weight ratios. He aged. The combination got really bad for me and I know I vomited in his 84, 88, 91, and I think his 94 Accords. His 97 was the first with leather and I believe the first I didn't vomit in (I was 18 and off to college when they bought it). Interior smell may have played a factor too as Hondas of that era seemed to have a particular interior offgas smell to them, or at least his did. Even more recently I replaced the brake pads on our 2006 Odyssey and the smell during the bedding procedure combined with the high braking deceleration made me sick while driving, but I was able to stop it short of losing my lunch.

  • Don1967 Don1967 on Apr 25, 2017

    My dad had a surefire cure for car sickness: Put the kids in the back seat of the '71 Olds with some comic books and a two-pound box of juicy ripe cherries, and hit the road. It was all over within minutes.

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
Next