Lexus Sees Fertile Ground in India, Launches Trio of Models

by Steph Willems

Published: March 24th, 2017

lexus sees fertile ground in india launches trio of models

After being knocked off the top perch of the “fastest growing economy” podium in 2016, India is expected to return to the Number One spot both this year and next. The world’s second most populous country has seen average per-capita incomes rise to record levels and, while the average only amounts to $1,500 greenbacks, India’s well-to-do class is thriving.

For automakers, the untapped Indian market offers big potential. The latest to the game: Lexus, which arrived today to offer citizens something better than just a Camry.

Jumping into the subcontinent seems like a natural progression for Toyota’s luxury brand. Its parent subsidiary, Toyota Kirloskar Motor, is India’s fourth-largest automaker. The brand, which first started production operations in the country in the late 1990s, posted a 12-percent sales jump last month. Unfortunately for India’s growing upper class, the Toyota Camry was as good as it got.

Well, not anymore. As of today, Indian buyers can choose from three models — RX 450h, ES 300h, and LX 450d. Two hybrids, one diesel. If the LX moniker seems unfamiliar, that’s because Americans don’t get to mingle with the overseas-market Toyota Fortuner midsize SUV. Next up is Lexus’ redesigned 2018 LS 500 flagship sedan, which also comes in hybrid guise.

“We are excited about what we can bring to the luxury market in India, where we see opportunities mapped to the remarkable growth the country is experiencing,” said Akitoshi Takemura, Lexus India’s senior vice president, in a statement. “This is just the beginning – we look forward to bringing more exciting products to India in the future.”

Lexus has set up sales centers in four cities, with servicing facilities located in four more.

[Image: Toyota Motor Corporation]

#EmergingMarkets #India #Lexus #Luxury #Overseas

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4 of 11 comments

Gomez on Mar 24, 2017

Are you sure the LX is based on the Fortuner? The LX450d sold in other parts of the world is just a rebadged Land Cruiser. We get that same vehicle in North America with a gas V8.

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- Corey Lewis on Mar 24, 2017
  
  Going based upon what the article says above, since it indicates the LX450 moniker is not expected.
  
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- Vipul Singh on Mar 24, 2017
  
  The LX450d indicates a Land Cruiser based Lexus. Maybe the article needs a re-visit by the author. Toyota should have waited for the next gen Land Cruiser based LX to arrive, before launching it, though, in my opinion. I hear that these vehicles are priced above even the Germans. Let us see how that turns out. Lexii may be more suited to the harsh environment in India compared to ze Germans, though.
  
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RobertRyan on Mar 24, 2017

@Steph Willems Fortuner is based on the Hilux. LX450d is a Lancruiser basically.

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