2017 Super Bowl LI Car Commercials - Live(-ish) Coverage!

Chris Tonn
by Chris Tonn

I’m doing the hard work today – and all for you! I’m couch bound, laptop and beer in hand, here to bring you all the automotive commercials from tonight’s Super Bowl LI.

I’ll update this post, quarter by quarter, with every relevant commercial – after the jump!

Overtime – End Of Game

Hyundai

Shot during the thrilling overtime win by New England, Hyundai had a few extra minutes to finish it up.

Fourth Quarter

Alfa Romeo

Mozzafiato? A cheesy Fiat?

Mercedes-AMG

Born to be wild, indeed.

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Hummer Hummer on Feb 06, 2017

    I just tried to build a Guilia with the V6, does that SOB really start at $75k? For $75k the engine better be a large V8 or a V10/V12. No way I'm reading this right. I don't see how the V6 could be more than a $1,000 option over the 4, neither engine looks good enough to sell for over $40k.

    • See 2 previous
    • PrincipalDan PrincipalDan on Feb 06, 2017

      @ajla Pentastar Parmesan... Can I get a Caesar side salad with that?

  • JohnB JohnB on Feb 06, 2017

    Interesting choice of car for the F-150 to pull out of the snow...

  • Lou_BC I've had my collision alert come on 2 times in 8 months. Once was when a pickup turned onto a side road with minimal notice. Another with a bus turning left and I was well clear in the outside lane but turn off was in a corner. I suspect the collision alert thought I was traveling in a straight line.I have the "emergency braking" part of the system turned off. I've had "lane keep assist" not recognize vehicles parked on the shoulder.That's the extent of my experience with "assists". I don't trust any of it.
  • SCE to AUX A lot has changed since I got my license in 1979, about 2 weeks after I turned 16 (on my second attempt). I would have benefited from formal driver training, and waiting another year to get my license. I was a road terror for several years - lots of accidents, near misses, speeding, showing off - the epitome of youthful indiscretion.
  • Lou_BC Jellybean F150 (1997-2004). People tend to prefer the more square body and blunt grill style.
  • SCE to AUX My first car was a 71 Pinto, 1.6 Kent engine, 4 spd. It was the original Base model with a trunk, #4332 ever built. I paid $125 for it in 1980, and had it a year. It remains the quietest idling engine I've ever had. 75HP, and I think the compression ratio was 8:1. It was riddled with rust, and I sold it to a classmate who took it to North Carolina.After a year with a 74 Fiat, I got a 76 Pinto, 2.3 engine, 4-spd. The engine was tractor rough, but I had the car 5 years with lots of rebuilding. It's the only car I parted with by driving into a junkyard.Finally, we got an 80 Bobcat for $1 from a friend in 1987. What a piece of junk. Besides the rust, it never ran right despite tons of work, fuel economy was terrible, the automatic killed the power. The hatch always leaked, and the vinyl seats were brutal in winter and summer.These cars were terrible by today's standards, but they never left me stranded. All were fitted with the poly blast shield, and I never worried about blowing up.The miserable Bobcat was traded for an 82 LTD, which was my last Ford when it was traded in 1996. Seeing how Ford is doing today, I won't be going back.
  • Jeff S I rented a PT Cruiser for a week and although I would not have bought one it was not as bad as I thought it would be. Pontiac Aztek was a good vehicle but ugly. Pinto for its time was not as good as the Japanese cars but it was not the worst that honor would go to the Vega. If one bought a Pinto new it was much better with a 4 speed manual with no air it didn't have the power for those. Add air and an automatic to a Pinto and you could beat it on a bicycle. The few small cars available today or in the recent past are so much better than the Pinto, Vega, and Gremlin. A Mitsubishi Mirage, Nissan Versa, and the former Chevy Spark are light years ahead of those small cars of the 70s.
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