Kia Releases Pricing for Its Unusual 2017 Niro Hybrid

Tyler Wooley
by Tyler Wooley

Kia has released the price list for its new hybrid crossover, the Niro.

The Niro, which launches in the first quarter of this year, carries a base sticker price of $23,785 after destination. Carrying a brand name that doesn’t immediately spring to mind when utility-hungry shoppers think “crossovers,” the front-wheel-drive-only hybrid Niro stands out on the basis of its powertrain alone, but is it what people want?

The Niro comes in five trim levels, though each rung on the ladder has the same power on tap. An Atkinson-cycle 1.6-liter four-cylinder engine that delivers 104 horsepower and 109 lb-ft of torque joins forces with an electric motor, boosting total output to 139 hp and 195 lb-ft. The only transmission choice is a six-speed dual-clutch gearbox.

In base FE form, the Niro delivers a lot for the price. Providing features like a back-up camera, seven-inch touchscreen, keyless entry, and both Apple CarPlay and Android Auto functionality, it’s not devoid of technology. Moving up to the LX only adds a push-button start, LED taillights, and rails to mount a roof rack. While it doesn’t receive a huge list of upgrades, the $24,095 LX is only a modest $310 step up.

For $27,595, you can get the EX, which comes with many more features. This trim level includes fog lamps, LED running lights, heated power-folding mirrors, heated seats, a steering wheel with leather, Blind Spot Detection with Rear Cross Traffic Alert and Lane Change Assist. A $2,500 increase might seem steep, but it is still priced much lower than any of its competitors.

The special Launch Edition is next with a $28,895 price tag. This package includes 18-inch alloys, a larger touchscreen, premium audio, and a 10-way driver seat. Top-end Touring trim adds another $1,650, topping out the range at $30,545. Standard equipment on that model includes a tilt/slide sunroof, heated steering wheel, and ventilated seats. Features from the Launch Edition are included with the Touring, as well.

Packages containing a host of driver-assist technologies are offered on various trim levels. Forward Collision Warning, Autonomous Emergency Braking, and Lane Departure Warning are available on the LX for an additional $1,450. These features are a $2,300 upgrade on the EX, but that package also adds cruise control and the same sunroof as the Touring.

The Touring has a $1,900 option that includes the driver-assist tech, plus HID headlights, a wireless phone charger, and a 110-volt power inverter.

While the Niro can be considered a trailblazer in the fledgling subcompact hybrid crossover market, stickering for $10,000 less than larger hybrid crossovers with comparable features, it remains to be seen if the sub-segment takes off or fizzles.

[Image: Kia Motors]

Tyler Wooley
Tyler Wooley

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  • Raevoxx Raevoxx on Jan 26, 2017

    I like the idea of this, but much like the Santa Fe Sport, Sonata Eco, and Elantra Sport (which I still really want but probably won't buy), I have a LOT of apprehension toward the DCT. More specifically, regarding DRY DCT setups. I've read a lot of kerfluff over Santa Fe no-power and overheating conditions in the Santa Fe. We also have a '16 Fiesta with the PowerShift DCT. Yes, different automaker, but when comparing wet and dry clutch DCTs, clearly the wet clutch is superior (VW...) The caveat is that I have not yet driven Hyundai's DCTs, and I SHOULD (and will) be giving them a try. Plus it has the excellent 10/100 warranty that should generally ease anyone's apprehension. But as much as I like the direct drive feel of a dual-clutch setup, and being a manual enthusiast who has spent more than half his licensed life drivinfg manuals for daily driving, I've found the Fiesta impossible to drive smoothly and without shift shock unless the throttle is pinned to the floor. Even in manual mode, too, the DCT gets a bit confused from time to time... and there's been a couple situations, even in Sport mode, where it's been caught between gears at a rolling stop and just kind of... rolls for a second or two before finally kicking down a gear and going. Kind of unnerving with traffic behind you. If Hyundai offered a wet clutch setup, maintenance-be-damned, I'd feel a lot more comfortable. And a lot more confident that a couple hard launches in 100 degree-plus California Summers in rush hour traffic won't result in overheat warnings from the car.

  • TimK TimK on Jan 30, 2017

    I must not be paying attention. For some reason I thought the Niro was AWD, with electric motors on the rear wheels. It's much less interesting to me as a FWD -- not much different than the Soul in terms of utility. Will the fuel savings make up for the higher price?

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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