Stand By Your Man(ufacturer): Here Are the Makes and Models Owners Can't Stay Away From

Matt Posky
by Matt Posky
stand by your man ufacturer here are the makes and models owners can t stay away

Brand loyalty is a central element in the consumer culture that we’re all slaves to. There is a specific Korean company that makes most of the electronics I own, an American distiller that I trust with my alcohol, and I have never purchased any toilet paper other than the one that has the dog for a mascot. When I buy another motorcycle, I already know what it’s going to be — and I can say the same thing about jeans, waffles, or boots.

As automotive enthusiasts, most of us are informed enough to have our preferences without succumbing to a blind faith in any singular model or brand. That said, the rest of the population isn’t made up of car devotees. Some people will happily return to a familiar dealership, buy a familiar truck, drive their new purchase home, and immediately apply a decal of Calvin urinating on the emblem of a rival brand.

Fortunately, it’s not always about automotive zealotry. Often, people return to a particular model or manufacturer because it treated them right. As it turns out, they’ve been awarding trophies based on this phenomenon for two decades. Last night, business and marketing research provider IHS Markit presented the 21st annual Automotive Loyalty Awards in Detroit.

So, where do the strongest automotive loyalties lie?

Of the thirty winners, General Motors took the big prize with Overall Loyalty to Manufacturer. However, Ford achieved the highest overall loyalty rate of all makes during the 2016 model year, winning the Overall Loyalty to Make award. When that support was broken down along ethnic lines, Ford showed a particularly strong devotion among African-American consumers.

Asian customers returned to Mercedes-Benz products the most, while Hispanic buyers were most loyal to Toyota.

Tesla was recognized for bringing in the most committed consumers in 2016, while Cadillac saw the largest influx of “super loyalists” — those willing to repurchase a vehicle from their chosen brand 76 percent of the time.

As for individual models, it should be no surprise that Ford’s F-Series is a popular repeat buy for those seeking a heavy-duty pickup, while Ram’s 1500 ended up being the more popular half-ton. Also unsurprising to see on the list of consumer darlings was Jeep’s Wrangler and Grand Cherokee.

The Chrysler Town & Country spent its final year on Earth beloved and believed-in by minivan loyalists.

True believers in luxury were more likely than not to repurchase their Mercedes-Benz GLS or G-Class. The same was true for sedan enthusiasts that opted for an S-Class. Germany dominated the sports car faithful as well — Volkswagen’s GTI and the Porsche 911 both offered a superior rate of customer retention.

In the bland world of family cars, Honda’s Accord took the midsize car category and Subaru’s Outback was the popular crossover pick.

IHS Markit’s analysis revealed that, with 17.5 million new vehicle registrations for the 2016 model year, nearly 53 percent of all customers returned to purchase a vehicle from the brand they already owned — representing a record loyalty rate and 1.3 percent increase from the 2015 model year.

[Image: Honda]

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  • Cls12vg30 Cls12vg30 on Jan 12, 2017

    I grew up with Mopars and the Buffalo Bills. After years of living all over, and owning several different brands, I have been unable to get either of these out of my blood. Pray for me.

    • SCE to AUX SCE to AUX on Jan 12, 2017

      You have a savior complex. The Mopar affinity can be corrected (I have some, too), but your love for the Buffalo Bills is beyond hope. :)

  • Lost10mm Lost10mm on Jan 13, 2017

    GM for sure! A quirk here and there like any other manufacturer, but they run forever. Been associated with two Toyotas from the ex and the current, and I don't get all this quality BS. '93 Celica had brake and suspension issues, '09 Corolla had multi recalls and electrical issues and to top it all off they were plain as vanilla, but I guess that is what most non car enthusiasts like. BUT GM is killing off anything budget performance related with 4 doors and succumbed to the crossover craze. WRXs and Golf Rs have caught my eye now.

  • Bob65688581 Small by American standards, this car is just right for Europe, and probably China, although I don't really know, there. Upscale small cars don't exist in the US because Americans associate size and luxury, so it will have a tough time in the States... but again Europe is used to such cars. Audi has been making "small, upscale" since forever. As usual, Americans will miss an opportunity. I'll buy one, though!Contrary to your text, the EX30 has nothing whatsoever to do with the XC40 or C40, being built on a dedicated chassis.
  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)
  • Luke42 When I moved from Virginia to Illinois, the lack of vehicle safety inspections was a big deal to me. I thought it would be a big change.However, nobody drives around in an unsafe car when they have the money to get their car fixed and driving safely.Also, Virginia's inspection regimine only meant that a car was safe to drive one day a year.Having lived with and without automotive safety inspections, my confusion is that they don't really matter that much.What does matter is preventing poverty in your state, and Illinois' generally pro-union political climate does more for automotive safety (by ensuring fair wages for tradespeople) than ticketing poor people for not having enough money to maintain their cars.
  • ToolGuy When you are pulled over for speeding, whether you are given a ticket or not should depend on how attractive you are.Source: My sister 😉