Conflicting Information Leaves Subaru BRZ Future In Doubt

Bozi Tatarevic
by Bozi Tatarevic
conflicting information leaves subaru brz future in doubt

The Subaru BRZ has been struggling along since hitting its sales peak in 2013, and its recent refresh hasn’t done much to help it rebound on the sales charts.

Now, thanks to conflicting information from Subaru itself, the future of the rear-drive coupe is as clear as San Francisco Bay at 7 a.m.

The recently launched 2017 Subaru Impreza is the first model built on the Subaru Global Platform. According to a release earlier this year, the rest of Subaru’s model lineup is to follow: “The Subaru Global Platform … will be used in the development of all Subaru vehicles from now on, beginning with the next-generation Impreza, due to hit the market in 2016.”

Subaru representatives reiterated this point at the recent launch of the new 2017 Impreza.

In a separate conversation during the Impreza launch, one of the company’s engineers stated the BRZ may not go on the new platform, bringing into doubt whether the BRZ will continue into another generation, and if so, in what form.

Additionally, speculation last year around the BRZ’s twin, the Toyota 86 née Scion FR-S, hinted at a the SVX.

Or Subaru could just kill the BRZ entirely — which is looking more likely by the day.

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  • LS1Fan LS1Fan on Dec 18, 2016

    "Instead of giving up on it, why not improve it, give it more power, make a hatchback version, something, like others have suggested. It’s not an absurd idea." @nels3000 Why not : because automakers exist to make profit. Here's the rough business case for the following cars; Camaro ; platform amortization of GMs RWD Alpha platform and a pony car competitor. Mustang; flag carrier sports car for Ford and a marketing institution. Civic SI; niche enthusiast derivative of one of Hondas bestselling cars. WRX ; caters to the enthusiast driver who needs four doors who somehow convinced his spouse they shouldn't get a regular CUV. A derivative of Subarus mass market Impreza. The Corvette isn't even a Chevy product- it's basicallly a commercial American institution like McDonalds . Ironically most buyers of this car own it despite its high performance capabilities rather then because of them. The cold bottom line is that most enthusiast vehicles are impractical by the nature of their enthusiast-ness, which erodes their mass market appeal. Look at the 2016 Camaro ; a dynamic masterpiece that's glued to the dealer lots because it's not a practical car. My crystal ball says when a firm someday re-introduces a go-fast crossover like the unloved Dodge Caliber 5 door SRT , it'll be game over for the enthusiast segment as we know it.

    • See 2 previous
    • Nels0300 Nels0300 on Dec 19, 2016

      @OldManPants It has been true since there has been a mass market and enthusiast vehicles.

  • Stanczyk Stanczyk on Dec 19, 2016

    They've made so much(and for so long..) noise about their "new cool sporty car"...and after world premiere they've abandoned that car .. Every driver/reviewer says it's a great car .. it's got great balance and "top road manners" .. but .. it's "underpowered" ! (..small european hot-hatches are "stronger and faster"..) Car looks fresh and sporty( fact > it looks 0-60 in 5.5 sec. "sporty"..).. so there is no need for "optical" refresh .. what it needs is 30-50bhp more powerfull "pusher".. Turbo for Subaru / SuperCharger for Toyota , .. and add some "characteristic brand features" to differentiate that "twins" ! .. ... Nissan really should put that IDX concept on the road to show them how it can be done ..

  • Malcolm It's not that commenters attack Tesla, musk has brought it on the company. The delivery of the first semi was half loaded in 70 degree weather hauling potato chips for frito lay. No company underutilizes their loads like this. Musk shouted at the world "look at us". Freightliners e-cascads has been delivering loads for 6-8 months before Tesla delivered one semi. What commenters are asking "What's the actual usable range when in say Leadville when its blowing snow and -20F outside with a full trailer?
  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.
  • Marvin Im a current owner of a 2012 Golf R 2 Door with 5 grand on the odometer . Fun car to drive ! It's my summer cruiser. 2006 GLI with 33,000 . The R can be money pit if service by the dealership. For both cars I deal with Foreign car specialist , non union shop but they know their stuff !!! From what I gather the newer R's 22,23' too many electronic controls on the screen, plus the 12 is the last of the of the trouble free ones and fun to drive no on screen electronics Maze !