Ford's EcoSport Gets Miniscule Motor and a Big Fat Unveiling
Ford’s a little late to the subcompact crossover party, so it’s making a lot of noise to make up for it. The company hosted a highly publicized live Snapchat unveiling for the EcoSport last night, complete with DJ Khaled chanting the vehicle’s name while gesturing at it and dancing around.
From a global perspective, it’s technically not a new car. However, it will be new for North America, and serves to fill an important gap in the company’s lineup. With subcompact crossover sales increasing 30 percent this year, Ford needed to throw something into this crowded segment.
Surprisingly, the United States is being offered the turbocharged 1.0-liter EcoBoost three-cylinder, in addition to a 2.0-liter four-pot. Drivers opting for the 2.0-liter get four-wheel drive as standard, and Ford says both engines will come with six-speed automatic transmissions.
Ford is also bragging about the EcoSport’s 30 stowage pockets, bins, and hooks. While that may not be incredibly exciting information to a normal person, those are the kind of touches that make a car more livable and get a crossover consumer’s mouth watering.
Additional practicalities include a horizontally swinging tailgate, movable floor boards, and fold-away second row seats, allowing drivers to turn the rear space into a flat open expanse for cargo.
Features will be dependent on trim level and the little crossover gets all of the Ford staples: S, SE, SES and Titanium. The Titanium receives a B&O Play audio system with 10 speakers. Meanwhile, the SES gets copper accents for the interior, sport seats, and a tuned suspension. It seems that all trims offer an eight-inch infotainment unit in the center stack with Sync 3.
The EcoSport is expected to go on sale in early 2018.
[Images: Ford Motor Company]
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