By on November 15, 2016

Image: Ford Motor Company

Ford’s a little late to the subcompact crossover party, so it’s making a lot of noise to make up for it. The company hosted a highly publicized live Snapchat unveiling for the EcoSport last night, complete with DJ Khaled chanting the vehicle’s name while gesturing at it and dancing around.

From a global perspective, it’s technically not a new car. However, it will be new for North America, and serves to fill an important gap in the company’s lineup. With subcompact crossover sales increasing 30 percent this year, Ford needed to throw something into this crowded segment.

Surprisingly, the United States is being offered the turbocharged 1.0-liter EcoBoost three-cylinder, in addition to a 2.0-liter four-pot. Drivers opting for the 2.0-liter get four-wheel drive as standard, and Ford says both engines will come with six-speed automatic transmissions.

Ford is also bragging about the EcoSport’s 30 stowage pockets, bins, and hooks. While that may not be incredibly exciting information to a normal person, those are the kind of touches that make a car more livable and get a crossover consumer’s mouth watering.

Image: Ford Motor Company

Additional practicalities include a horizontally swinging tailgate, movable floor boards, and fold-away second row seats, allowing drivers to turn the rear space into a flat open expanse for cargo.

Features will be dependent on trim level and the little crossover gets all of the Ford staples: S, SE, SES and Titanium. The Titanium receives a B&O Play audio system with 10 speakers. Meanwhile, the SES gets copper accents for the interior, sport seats, and a tuned suspension. It seems that all trims offer an eight-inch infotainment unit in the center stack with Sync 3.

The EcoSport is expected to go on sale in early 2018.

Image: Ford Motor Company

[Images: Ford Motor Company]

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64 Comments on “Ford’s EcoSport Gets Miniscule Motor and a Big Fat Unveiling...”


  • avatar
    VW16v

    Ford sales looking good for the near future.

  • avatar

    This along with the Spark Activ will be joing the Trax and Encore at your local Cracker Barrel and age 55+ manufactured home communities shortly.

  • avatar
    Adam Tonge

    Ewwwwwwwwwwwwwww

  • avatar
    threeer

    Americans won’t buy traditional hatchbacks, but boy-howdy…call it a SUV/CUV and all of a sudden it’s versatile and useful! It will be interesting to see how cars like this and the Spark Activ sell. I guess manufacturers are simply giving the dealerships what they know will sell.

    • 0 avatar
      CoreyDL

      I’d have this over the Spark Activ, because I hate the Spark. But not in teal with charcoal and orange interior, because that’s just ridiculous.

    • 0 avatar
      JimZ

      it’s not a “hatch.” the rear is a side-opening door.

      • 0 avatar
        CoreyDL

        I think this door is a miscalculation for the American market. People do NOT like swing open doors on their utility vehicles.

        https://blog.gaadikey.com/wp-content/uploads/2016/03/New-Ford-EcoSport-Boot-Space.jpg

        • 0 avatar
          Old Man Pants

          Oh. My. God. Is that ever WRONG!

          I know I speak for all of barely-still-driving America when I say that WE DON’T WANT TO HAVE TO BACK UP OUR SHOPPING CARTS EVERY EFFING TIME BECAUSE WE FORGOT THE STUPID YOU’RE-A-PEON DOOR IS HINGED LIKE AN OUTHOUSE!

          This breaks my heart because it’s damn near 65″ tall.

          • 0 avatar
            CoreyDL

            I know! And then you have to alert everyone in the parking lot with the BEEP BEEP as you reverse.

          • 0 avatar
            Old Man Pants

            Yeah. I spend half my parking lot time in reverse cuz I suck at parking. And you can’t see nothing no more even if you CAN still turn around & look back there.

            Like I’m going to trust those stupid little TV screens with all the Russian hackers.

        • 0 avatar
          JimZ

          didn’t hurt the RAV-4.

          • 0 avatar
            Pete Zaitcev

            Back when RAV4 had a side-opening door, TTAC was just crawling with people who whined incessantly about issues with loading/unloading in an airport. You see, it had the hinge on the right, or on the curb side of America. So, it was superbly useful for a driver who needed to drop something in the back – like groceries, for example – but a certain vocal minority would always bring up the stupid airport thing. Just think how often normal people go to airports and how often they go to a grocery store. But no, they insisted at optimizing for the infrequent case. I’m sure some of them are still around, but immensely satisfied that Toyota listened to them and put a hatch on RAV4.4 generation.

            I replaced RAV4 with a hinged door with another car that had exactly the same arrangement, with hinges on the right side. It’s just better that way.

            P.S. Look at the mix of reasonable and idiotic arguments down below in replies to Flybrian’s comment. It is true that a swing-up gate provides a degree of shelter.

          • 0 avatar
            Old Man Pants

            No!

          • 0 avatar
            Drzhivago138

            @Pete: Care to tell us which ones you think are reasonable and which are idiotic?

    • 0 avatar
      Ryoku75

      You’d be surprised at what a little ride height can do for ones perceptions of a car.

  • avatar
    dwford

    Unfortunately this is just Ford copying GM by throwing a piece of junk out there for some easy sales. Ford saw how well the ugly and terrible Trax and Encore are doing, and didn’t try harder.

    And it’s still over a year away? With that lead time the EcoSport should be arriving on the next generation Fiesta platform, not as a restyled version of a 5 year old 3rd world design.

    • 0 avatar
      krohde

      I don’t know that it’s a piece of junk, having never driven one, but I do agree it’s surprising that it’s still 15 months from going on sale. Ford was already late to this party and “early 2018” isn’t going to help matters there.

    • 0 avatar
      JimZ

      the current one is OK except for the interior, which is rather down-market. it’s why it hasn’t done very well in Europe.

    • 0 avatar
      JohnTaurus_3.0_AX4N

      Except this is the most popular vehicle of its kind worldwide. It must be doing something right.

      Oh, but lets judge it on the fact that its primary design took place elsewhere. Do you not think that Ford, including the Glass House, had anything to do with it? That maybe the delay is to improve it to meet North American expectations in areas where it would embarrass every other new Ford on an American showroom?

      Naw, just damn it all to hell. No need to look at it in person, no need to drive it once its released. It must be terrible because it had people from other countries work on it.

  • avatar
    dukeisduke

    It may be a new generation EcoSport for North America, but Mexico’s been getting the EcoSport for some time (the first ones I were in Texas’s Rio Grande Valley, in 2007). Styling-wise, I prefer the one from ten years ago to this new one.

  • avatar
    brettc

    It’s interesting looking. Also interesting is that it will be exported from their factory in India to North America, joining the Chinese-made Buick Envision. Also interesting is the 6 speed automatic paired to the 1.0L Ecoboost.

    Either way, I’ll take a C-Max.

  • avatar
    philadlj

    I hear it’s supposed to be pronounced “ECHO-sport”, which doesn’t make sense, considering Ford has always pronounced EcoBoost “EE-ko-boost.”

  • avatar
    JMII

    Copper is the new aluminum? This is a pretty bold move, silver tends to pair well with other colors, especially black. But orange mixed with silver and black? Personally I like the contrast, however I’m not the target audience of this vehicle, wonder how my wife would react to this.

    • 0 avatar
      CoreyDL

      I think real copper trim can look exquisite, like in this Bentley.

      http://s1.cdn.autoevolution.com/images/news/gallery/bentley-reveals-a-plug-in-hybrid-mulsanne-concept-coated-in-copper-photo-gallery_9.jpg

      Above is some orange plastic which is really not copper colored at all, and it’s awful.

  • avatar
    npaladin2000

    Wow grandma, what a big floating screen you have! The better to distract me from the road my dear!!!

    2L DI? I’m thinking underpowered. This may even be more of a dog than the Crosstrek and HR-V.

  • avatar

    I will echo that the swinggate is a HUGE mistake for this market. Unwieldy at best; people hate them.

    • 0 avatar
      Drzhivago138

      *Yuuuuuge mistake. The RAV4 and CR-V had them, then went away for various reasons.

      1. You either have to tool up a door that opens the other way for other-hand-drive markets, or just tell those buyers to get bent.

      2. If someone parallel parks too closely to you, you can’t open it (not likely, but possible).

      3. There’s no provision for automatic opening/closing. Even on a non-automatic liftgate, the struts are usually strong enough (at least on a new vehicle) to lift the gate up at least partially with just a hand to unlatch it, then quickly go back to holding groceries or luggage or whatever (yes, I speak from experience).

      • 0 avatar
        CoreyDL

        And

        4) You can’t back into spaces in lots where you’ll be doing loading, because someone could park too close, then you’re stuck moving it forward before you can get into the back.

        5) Does not provide shelter from elements while loading.

        6) Is not conducive to tailgating functions.

        7) You have to walk around it all the time when it’s open, if you’re making 2+ trips.

        • 0 avatar
          HotPotato

          Completely misses the point. Compact CUVs are marketed to women and seniors. Women tend to be shorter than men and seniors don’t have the flexibility and strength they used to, both of which make a side-opener more convenient than something you have to reach way up to and firmly pull down.

          • 0 avatar
            Old Man Pants

            As someone being actively seniorized I can assure you that the upper body is the last to go. I can bench and curl as much as 20 years ago but you gotta hold still for me to hurt you.

            It’s like everybody undergoing gradual FDR-ing.

          • 0 avatar
            CoreyDL

            If you think this EcoSport is too TALL for women and elders to open, you really must get your vision checked. It’s tiny.

            And if you’re not strong enough to open a hatch with gas shocks on it (which takes very little effort) I doubt you have the strength to climb in the car and drive.

      • 0 avatar
        Scoutdude

        Or how about a new sort of magic gate that opens either way. Not all that far removed from their pioneering tailgate that either opened as a door or folded down.

    • 0 avatar
      dal20402

      Swing gate would be a deal-breaker for us because it would prevent us from opening the back of the car in our normal driveway parking spot (very short driveway, car backed up hard against garage to avoid sticking out into the sidewalk).

      The C-Max hatch is great. It can open far enough to be useful even where there are only a couple of feet of space between the car and whatever’s behind it.

      • 0 avatar
        CoreyDL

        You always have such unique parking issues.

      • 0 avatar
        Scoutdude

        They could do a window that opens upward like they’ve done on many other vehicles. Of course it has to be big enough to be really useful. With our Mountaineer the window was used probably 80-90% of the time as it is nicely sized and at a good height. The Escape Hybird on the other hand is a little small so I find we’ve been using the hatch more frequently, so far.

        • 0 avatar
          Old Man Pants

          Love this idea; a liftable window (as vertical as possible) that easily clears grocery bags and doesn’t necessitate such a high reach to grab and close.would be very tiny-oldster friendly.

          • 0 avatar
            CoreyDL

            Renault had the shopping chute on the Modus some years ago, that would have been right up your alley.

            http://images.parkers.bauercdn.com/pagefiles/193990/boot-load-space/1752×1168/img_3207.jpg?mode=max&quality=90&scale=down

            And look how upright and big windows it was.

            http://images.honestjohn.co.uk/imagecache/file/fit/730×700/uploads/roadtestimgs/160_2.jpg


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