Ask Jack: To M3 Or Not To M3?

Jack Baruth
by Jack Baruth

My friend “Edward” is a conservative fellow. He’s smart, and he’s successful, but he’s also not going to be the first person in a group to, say, jump into a lake of unknown temperature. He’d rather let some other idiot take the risk.

In at least two cases, I’ve been that idiot.

When he met my voluptuous Italian housekeeper at my 40th birthday party, he thought she was pretty neat — but he waited to ask her out until I’d confirmed that said housekeeper was both fantastic in bed and unlikely to send him a boiled rabbit in the mail. And once he saw that owning an Audi S5 didn’t mean that I’d be spending every weekend drinking coffee at the service department, he picked up an Audi S4 for a daily driver. In contrast to my lime green six-speed V8 coupe, however, his Audi was a dual-clutch, supercharged-V6, metallic black four-door. Conservative. Just like him.

Edward would like to replace his S4 before winter comes. My advice to him was to take a safer version of my current path: get himself an Accord V6 sedan for the commuting grind and a brand-new Z51 Corvette for the weekends. He can certainly afford to do it, but instead, he’s thinking about upping the ante to a loaded-up M3 with a dual-clutch transmission. However, I had a slightly different idea, as you will see.

I think we can sell Edward’s 85,000-mile S4 pretty easily for seventeen or eighteen grand. Although he crunched the hood and fenders in a low-speed hit a few year ago, the car was fixed correctly and he’s always paid close attention to maintenance and repair, paying the local Audi dealer whatever they wanted for whatever was needed. And the S4 is an easy sale in the late fall; it has all-wheel drive and an automatic transmission.

Two weeks ago, Edward swung by our local BMW dealer to check out their M3 inventory. They have three in stock, two with the DCT. He’d settled on the loaded-up white one. With a couple grand out of pocket, he’d have been looking at just under $1,100 a month for a three-year lease. And he would have left with it, except for the interaction he had with the “numbers guy” at the dealership. Assuming that the sale on the M3 was already closed, the numbers guy started hard-closing him on a $3,000 winter tire package, telling him that the M3 would be dangerous without it in the snow.

I agree with the numbers guy. The M3 is absurdly torquey, often at inopportune moments, and it sits on steamroller summer tires as delivered. Only a fool would drive it on the street once the temperature dips below about forty degrees Fahrenheit. But Edward was put off by the dude’s manner and the way he seemed more interested in selling winter tires than selling the car. In the space of a few minutes, Edward was converted from a sure thing to what car salesmen call a “be-back”: Uh, thanks for your time, I’ll be back.

And back he was this past Saturday, this time with me in tow. But I wasn’t so sure that the M3 was the right car for Edward. It’s not really equivalent to the S4 he’s driving now. Hell, it’s not really equivalent to the RS5 coupe. The current M3 is wicked fast, an eleven-second quarter-mile monster that can reel in a Corvette in a straight line and trouble it around a fast sweeper. And although there was a time in my life where I was making five thousand dollars’ a month worth of car payments, I’m always troubled by the sight of a fourth figure on a lease statement.

So, I suggested that Edward try a 340 xDrive. It’s about as fast as his current S4, and it has all-wheel drive. Best of all, it’s currently offered with the usual BMW subsidized lease at something like $459/month. We went for a test drive. Edward dug the proverbial shit out of it. It was fast enough, handled well enough. But it was a little light on equipment, and he didn’t think it looked aggressive enough.

Luckily for us, the dealership had something slightly different in stock: a 440xi Gran Coupe in white with white leather. BMW’s lineup has proliferated to the point where even I can’t quite keep track of it, but this is a rough guide: A 4-Series is a two-door 3-Series. Except when it’s a 4-Series “Gran Coupe”, which is a four-door 3-Series with a lower roofline — a massive power-operated hatchback! Edward’s big on doing home improvement projects. The minute he saw the hatch open, I figured he was sold. And the lease price was right: $509/month for a 440i AWD with M Sport package.

There was just one little problem: Edward wanted the car fully loaded. His perfect 440i Gran Coupe would be the Buddhist model: one with everything, as they say. So he and the salesman sat down to mock up one to his specs. And when that was done, they ran some approximate numbers. The final lease tab: $820 a month, on the same terms they used for the $1,100-a-month M3.

My response to this: Get the $509/month model… and a Corvette. But Edward is thinking that life is too short to drive a stripped-out car. And if he’s going to spend $820 for a 440i, he might as well spend $1,100 for an M3. I can’t really disagree with this. He should get what he wants. But I don’t see how it’s not better to have a new Corvette and a pretty decent turbocharged hatchback. So, we’re gonna sell the S4, at which point he’ll drive one of my cars until he can make a decision. But what would you say, dear reader? It is better to serve in GranCoupeLand, or reign in an M3?

Jack Baruth
Jack Baruth

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  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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