'Polished Turd': Docs Show What Ford Engineers and Execs Really Thought About MyFord Touch, Sync
Customers welcomed Ford’s Sync3 infotainment system with all the enthusiasm of a child running across the tarmac to greet a returning serviceman, and with good reason.
The automaker’s MyFord Touch and Sync systems, launched at the beginning of the decade, caused irritated customers to pull out their hair and join together in a 2013 class-action lawsuit. Court documents obtained by The Detroit News now show that the frustration at Ford went all the way to the top.
In the documents, Ford engineers fret about the system’s many flaws, calling it “unsaleable.” They describe a later update — cobbled together with the help of Microsoft engineers in the wake of very harsh reviews — as a “polished turd.”
The problems plaguing the system were well-known before the technology hit the market in 2010, the documents reveal. In one company email sent before the launch, engineer Dominic Collella remarked, “Those poor customers.” Another commented that the proposed background image of Ford’s Oakville assembly plant should have a sign reading “abandon hope all ye who enter here” above the door.
The 2012 update didn’t win many fans in the engineering department either. In addition to the “turd” comment, another engineer called it “lipstick on a pig.”
While engineers worked to improve the systems, Ford executives found themselves in the same position as the brand’s customers — annoyed, frustrated, angry. And in one case, violent.
CEO Mark Fields, then president of the company’s Americas division, had a rough go with the system. The documents show repeated incidents, including failure to sync his phone with the system, and many touchscreen crashes. Fields referred to the shutdowns that plagued his Edge SUV as the “dreaded black screen.” In one incident, it seems the executive landed a knockout punch on the disabled hardware.
The system’s lead engineer, Kenneth Williams, reportedly received a photo of Fields’ smashed screen, accompanied by a message claiming the executive “may have been a little aggravated with the system.”
According to the documents, it seems Fields was the system’s harshest critic. After a 2013 complaint about his supposedly updated system, Fields went off in a company email, writing, “Is this for real … do our customers literally have to wait for a fix until July!!! I started experiencing this back in early January … I don’t even use the system anymore.”
Triple exclamation mark.
Apparently, Fields wasn’t the only executive to vent frustration over the technology. Executive chairman Bill Ford and brother Edsel Ford both aired complaints. In one incident, Bill (great-grandson of Henry) found himself stranded in an unfamiliar area after his touchscreen bit the dust, disabling his vehicle’s navigation system.
Consumers in nine U.S. states have waited some time to get their pound of flesh, but they’ll have a little longer. The class-action lawsuit goes to trial in California in April 2017. In a statement, lead plaintiff’s attorney Steve Berman claimed, “At best, what consumers paid for amounted to a pricey inconvenience, failing to live up to even the most basic of Ford’s gilded promises. But in the worst scenarios, the failed MyFord Touch system’s defects can be a hazardous distraction to drivers.”
Join the conversation
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- ToolGuy CXXVIII comments?!?
- ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
- Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
- Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
- ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂
Perhaps they should take a lesson from Tesla. Huge screen that's easy to use, extremely intuitive and it eliminates all the other controls in the car except the glove box and the hazard buttons. We love ours. By comparison, we looked at buying a new Maybach and even the salesman couldn't figure things out. The car had more switches, buttons and other controls than an antique theater organ. Tech is great but keep it understandable.
I've read awful things about the SYNC system, but in my experience with two leased Ford Explorers (2013 and 2016 models), I have nothing but good things to say about the system. I found it reasonably responsive, intuitive to use, and surprisingly free of big issues. Voice recognition works fine, navigation is ok (not quite Google maps), phone features and climate controls - all is there and works. Compared to Audi, Chevy/Cadillac, or BMW, the SYNC just seems better thought through. Maybe I got lucky?