Dacia Borrows Iconic Queen Hit For New Duster Commercial

dacia borrows iconic queen hit for new duster commercial
“Another one bites the dust.” Queen, 1980.

“Another one drives the Duster.” Dacia, 2016.

As the elites gaze at yet another Dacia Duster drive by, they adopt the 36-year-old words of Queen. Sort of.

“Another one drives the Duster,” Dacia’s latest ad repeatedly says.

“Relax, you can drive one too,” the commercial ends. And if you live in one of Dacia’s mostly European markets, you surely can. The Dacia is priced from only £9,495 in the United Kingdom, less than half the price of Nissan UK’s Rogue twin, the X-Trail.

If you, like me, capture major European sporting events through European-based streaming services, you’re bound to come across this Queen-inspired Duster ad before long. You’ll be uncomfortable at first – are they saying, “Another one bites the duster?” – and then you’ll simply perceive the ad as dorky. But the Duster ad manages to fulfill its mission of showcasing a Romanian SUV that you won’t be embarrassed to drive.

The Dacia Duster surely can’t be great, but if it’s any good at all, the Duster could be the modern SUV version of little European cars which dismissed class distinctions in decades past. According to Automotive News, Dacia’s European market share in 2016’s first five months stands at 2.7 percent, not far back of Kia and well ahead of Volvo.

Across the pond, Dacia is known mainly for being the focal point of a running Top Gear gag. But that Top Gear era is over.

[Image Source: Dacia, Dacia Denmark YouTube Channel]

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Daniel J Also, the additional 20K is spread out over a loan, which could end up closer to 24K.
  • Wolfwagen When will GM and Dodge/Ram come out with a BOF 2 door sport utility? Im not one that jumps on the first year new vehicle bandwagon, but for a new Ramcharger, I'd sleep out in front of a dealership for days to be first in line for preordering (or infront of my computer for hours)
  • Wolfwagen Is it me or does the front end look like a smaller silverado?
  • MQHokie Who decided moving all headlight control to the touchscreen was a good idea? I assume this means no manual high beam control anymore, so you're at the mercy of the automatic system that gets fooled by street lights, porch lights, sign reflections etc. Not to mention a good software bug or a light sensor failure might render the lights inoperable. With all the restrictions the NHTSA has placed on USA headlight design over the years, it amazes me that this is even legal.
  • Teddyc73 The Bronco just doesn't have enough editions and models.