Carmoji Has the Perfect Product for Passive-Aggressive Millennials

Steph Willems
by Steph Willems
carmoji has the perfect product for passive aggressive millennials

Horns, middle fingers and withering glares have worked well for generations of motorists, and we don’t see a reason to change.

Well, a startup company is now threatening this tradition, and they’re doing it with one of the world’s biggest scourges — emojis. MotorMood wants to insert smiley and winky face emojis into volatile vehicular traffic situations with their new product, the imaginatively named Carmoji.

Your neighbours, or maybe even a friend or relative, helped MotorMood crowdfund $117,000 for this product, which operates via a sun visor-mounted button.

Call us a bunch of grouchy Luddites, but emojis are on par with — and possibly worse — than man buns, beards down to a man’s nipples, and Tumblr. Why, you ask? Why don’t you like smiley faces that light up in a vehicle’s rear window with the push of a wireless button? What’s wrong with a provocative wink or thumbs up? When did your soul die?

For starters, we’re not GM (whose emoji addiction reached Betty Ford levels last year). There’s also a creepy, detached aspect to emojis — especially smiley faces. They can seem awkward and disturbing, like Furries or a team mascot. Granted, hand clapping emojis are useful when you can’t find that gif of Orson Welles applauding in Citizen Kane.

Another thing: when would you utilize a winky face emoji in traffic? What type of vehicular interaction warrants a wink? I saw what you did there, big boy. You sly devil, you.

If a motorist wants to assert their individual liberty and spend 20 bucks on a Carmoji, that’s their right, but driving calls for a certain level of suspicion towards other drivers. Adding a Carmoji to your rear window seems a lot like adding a target to your back, and inviting others to share less-than-friendly gestures.

That’s what vegan bumper stickers are for.

[Animated image: MotorMood]

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2 of 41 comments
  • STS_Endeavour STS_Endeavour on Jun 15, 2016

    I'm so behind the times, I still have my Jabba the Hutt Beanie-Baby from the 90's on my car's rear windscreen dash.


    Is there an animated emoticon for GFY? Guess it would look like @ ,just in motion.

  • Scott ?Wonder what Toyota will be using when they enter the market?
  • Fred The bigger issue is what happens to the other systems as demand dwindles? Will thet convert or will they just just shut down?
  • Roger hopkins Why do they all have to be 4 door??? Why not a "cab & a half" and a bit longer box. This is just another station wagon of the 21st century. Maybe they should put fake woodgrain on the side lol...
  • Greg Add me to the list: 2017 Sorento EX AWD w/2.0 Turbo GDI 68K miles. Changed oil religiously with only synthetic. Checked oil level before a rare long road trip and Ievel was at least 2 quarts down. That was less than 6 months after the last oil change. I'm now adding a quart of oil every 1000 miles and checking every 500 miles because I read reports that the oil usage gets worse. Too bad, really like the 2023 Tuscon. But I have not seen Hyundai/Kia doing anything new in terms of engine development. Therefore, I have to suspect that I will ony become a victim of a fatally flawed engine development program if I were to a purchase another Kia/Hyundai.
  • Craiger 1970s Battlestar Galactica Cylon face.