A B-Class With Buyers? Mercedes-Benz Plans Yet Another Crossover Model
No one’s really sure what the B-Class is, so Mercedes-Benz seems ready to add a crossover version to lure utility-obsessed buyers.
The automaker recently registered the GLB name, implying a sporty crossover based on the unpopular front-wheel-drive B-class people hauler — a model so confused, it sells more in Canada than it does in the United States.
Using connect-the-dots logic, the GLB would slot in between the smaller GLA and larger GLC. Remember, there’s also a GLE and GLS. If Mercedes-Benz seems in danger of running out of letters, as well as cars to turn into crossovers, the company isn’t worried.
Thomas Weber, the automaker’s research and design chief, told Auto Express earlier this year,”The SUV segment is one of the most important because it is clear there he global demand,” adding, “Is there room for additional SUVs? Why not?”
In the U.S., Mercedes-Benz only offers the B-Class Electric Drive EV, while Canada gets a turbocharged 2.0-liter variant. European models see a range of gas and diesel powerplants.
A brawnier body that less resembles a Toyota Prius V would help the model get recognition from those who would normally ignore a B-Class completely.
[Source: Auto Express] [Image: Mercedes-Benz USA]
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All Mercedes needs to do is sell the turbocharged version in the US, badge it as the GLBT, and pitch it to steal sales from part of Subaru's targetted demographics. *rimshot* I'll be here all week. Tip your waitress and try the veal.
How much is that damn thing going to cost - $50,000? Just imagine a Prius with a three-pointed star on the hood. It will be only bought to show the world you've arrived in a Benzzzz.
If the gas/diesel version was offered in the U.S., along with the EV, it would compete directly with the Audi A3 and Lexus CT200h. Just sayin!
B class doesn't sell in numbers because its a 35k electric car that stickers for 44k.