By on May 28, 2016

Budweiser beer

They say that any accident that results in zero injuries is a good one, but Detroit-area residents trying to beat Memorial Day Weekend traffic on Friday probably didn’t feel that relief.

Huge backups were reported west of the city after Interstate 96 was shut down for a heartbreaking reason. It was enough to make normally stoic fire officials pause as they considered what had been lost.

A refrigerated semi-trailer hauling ice-cold Budweiser for hard-working, thirsty Americans burst into flames on Friday after a tire blowout in Genoa Township. The driver was able to detach his cab, but the trailer and its contents couldn’t be saved.

Fire officials shut down the Interstate for hours as the fire — which wasn’t fueled by water, barley and hops — was brought under control and the scene mopped up. Traffic backups were reported east of Brighton as westbound drivers tried to find a way around the foamy blaze.

“The biggest impact is after the fire was out, Corrigan (Towing) had to physically remove all the product out of the trailer in order to haul the trailer away,” said Michael Evans, deputy chief of the Brighton Area Fire Department, to the Detroit Free Press.

No one was injured by the fire, but key deliveries of the King of Beers were delayed at the worst possible time for retailers — and consumers.

“There are no human casualties, injuries — however we did have several alcoholic beverage casualties,” Evans told a local radio station.

[Sources: Detroit Free Press, CBS News] [Image: GMT 02:37/Flickr]

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53 Comments on “Grim Start to the Memorial Day Weekend...”


  • avatar
    mazdaman007

    Very fortunate for all concerned. Hopefully it can be replaced by something with taste.

  • avatar
    LS1Fan

    A Moment of Silence, please.

  • avatar
    NoGoYo

    Somewhere, a Miller delivery driver laughs maniacally…

  • avatar
    kvndoom

    Ironically, such a “tragedy” might have ultimately saved someone’s life.

    No worry, all you DUI ball licking scum out there. You still have plenty of time to kill someone else before Tuesday morning.

    • 0 avatar
      Kenmore

      Bravo. You said it all.

    • 0 avatar
      28-Cars-Later

      Promises, promises.

    • 0 avatar
      mason

      If this has been a truck full of Great Lakes Chill Wave, I’d definitely be shedding a tear.

      No buttwiper for this guy.

    • 0 avatar
      LS1Fan

      Do we hold Apple responsible when their products contribute to crashes?

      Because as bad as DUIs are, driving while texting is equally awful.

      • 0 avatar
        mason

        Welp, the golden arches did get sued for having hot coffee.

        Our country is among the best in the world, and as a result we’ve become infested with leaches and free loaders looking to take advantage of it at every possible corner.

        Taking responsibility for ones actions seems to be a lost art.

        • 0 avatar
          chasingtheturtle

          Plenty of leeches and waste in the legal system for sure.

          However, I suggest you do your homework on the McDonalds coffee case before using that as an example of baseless litigation. It’s an easy one liner to cite, but the plaintiff had grounds, so to speak.

          • 0 avatar
            mason

            I’m well aware of the circumstances. I’m also aware the difference in coffee temps between then and now is only 20*F give or take. Dump a steaming fresh cup in your lap, sit there and stare at it and I guarantee your gonna receive burns to a certain extent.

            Kinda reminds me of the lawsuit Taurus firearms recently lost over certain model pistols discharging a round after being dropped. There’s only one person at fault for dropping a loaded pistol with one in the chamber, and it ain’t Taurus.

            Such is the world we live in today. Always someone else’s fault that I f*%ked up!

        • 0 avatar
          passive

          From wikipedia (https://en.wikipedia.org/wiki/Thermal_burn):

          “From 44° to 51°C (111° to 124°F), the rate of burn increases by a factor of approximately four with each Celsius degree risen or twice per Fahrenheit degree risen”

          Taken at face value, that means that 20 F difference is responsible for a *MILLION*-fold reduction in burn severity.

    • 0 avatar
      ToddAtlasF1

      Do you really think this led to a beer shortage that prevented over consumption, because your comment gives the impression that you’re capable of such a belief?

      • 0 avatar
        mason

        Nah, the low quality piss water that is otherwise known as buttwiper prevented that.

      • 0 avatar
        kvndoom

        Absolutely not. This wouldn’t even amount to a drop of rain in the ocean to AB. But knowing how many drunk drivers are out there on Memorial Day and 4th of July weekends makes it difficult for me to find any humor in this.

  • avatar
    Jeff Waingrow

    I propose you call these “crashes” instead of “accidents”. which often they are not.

  • avatar
    JohnTaurus_3.0_AX4N

    Sounds like many people were saved…from having a skull-busting headache.

  • avatar
    an innocent man

    In order to continue moving supply to retail, and since this is Michigan, will there be an executive order saying that Hours of Service regs are hereby temporarily suspended?

  • avatar
    Kabayo

    So what’s the problem? Doesn’t anyone remember Stroh’s, the ‘fire brewed’ beer from Detroit?

  • avatar
    Joss

    http://www.gannett-cdn.com/-mm-/2a8367e43d5e247b2d92869ab22245a8df78f905/c=0-0-1536-2048&r=537&c=0-0-534-712/local/-/media/2016/05/27/MIGroup/Livingston/635999728924176986-Budweiser-trailer-fire.jpg

  • avatar

    What good is Memorial Day without drunk relatives?

  • avatar
    raph

    Haha… the only grim consequence to this is that the EPA will have to declare that stretch of road a superfund site after that swill soaks into the ground

  • avatar
    bricoler1946

    It would have been truly heartbreaking if the beer in question was REAL BUDWEISER brewed in the Czech republic.

    • 0 avatar
      ToddAtlasF1

      Doesn’t AB InBev have exclusive rights to the Budweiser name in 23 out of 27 European nations? Czech beer is a snooze anyway, which is why AB Budweiser is the way it is in the first place.

  • avatar
    Big Al from Oz

    What’s odd here is the need for tyre pressure monitoring on a multi axle vehicle is of more importance than a light two axle vehicle.

    How hard would it be to have tyre pressure monitoring devices fitted to “big rigs”?

    As for the beer, it’s a pity to see any beer go to waste. I suppose it was only a Bud product, but still it would of been far better if it was a Busch.

    Now, the loss of Coors Lager or even Coors Light would of been a disaster.

    • 0 avatar
      George B

      Big Al, lots of trucks are equipped with systems that not only monitor tire pressure, but automatically adjust tire pressure. Pays for itself in reduced tire repair and fuel costs. http://www.fleetequipmentmag.com/protecting-truck-tire-psi-adding-tpms/

  • avatar
    brentrn

    “America” burns.

  • avatar
    Robert.Walter

    After the stupid idea to rebrand Bud as America, it appears that InBev will do anything to attract attention.

  • avatar
    Mikein08

    It’s only Budweiser, the dreck of beer. Now, had it been Rolling Rock
    (which alas sold out to Bud a few years back, but which Bud has maintained as a very drinkable brew) I would have shed a tear or two …

    • 0 avatar
      shaker

      Last time I checked, RR was being brewed in Newark by InBev.

      When we were drinking Bud in cans back in the 70’s, I could open a can, take a sip, and go “AARGH – NEWARK!”.

      The St. Louis stuff was the most tolerable.

  • avatar
    MrFixit1599

    All you micro brew drinking snobs miss the point. It may not be the best beer in the world, but it is still beer. Any beer lost to catastrophe is a horrible loss. If it’s the end of the night, you have run out of beer, and you want just one more beer to close out the night, a single Budweiser is perfectly acceptable to polish the evening off. Now that opportunity might not happen because of this horrible tragedy.

    Granted I tend to plan better than to ever let that happen, but still, I would be very sad if that particular situation ever occurred.

    • 0 avatar
      George B

      MrFixit1599, Budweiser is annoying in the same way as clearly inferior cars backed by massive advertising are annoying. Both take up limited consumer shelf space that could be used for better products. For Budweiser money you can buy other mass-market lagers that taste better. Dos Equis Amber and Shiner Bock, for example.

    • 0 avatar
      shaker

      “It may not be the best beer in the world”

      In the land of the blind (the 1970’s), the one-eyed man (Bud) is King.

      Credit the mass-market stuff for the micro-brew explosion we enjoy today – thanks Budweiser!

  • avatar
    Firestorm 500

    Oh, the Humanity.

  • avatar
    Jeff S

    Tragic event in deed, but less tragic than the fire in a Chinese shoe factory where 10,000 soles were lost.

  • avatar
    Kenmore

    Yo, Diabetics!

    Now is the time to step up (literally) for our Country and our Fellow Americans to help make up this loss!

    Get in line for the risers around those 55 gal. drums. When your turn comes, unzip & let rip!

    We’ll give ’em some dark lager!

  • avatar
    golden2husky

    The rebranded Bud…pretty women with big white toothy smiles, yuppie couples, professional people, nice establishments…now let’s roll the clock back to the late 1970s when Bud’s ads were geared to blue collar workers…construction sites, big bellied men wearing dirty work clothes…”You make America Work, and this Bud’s for YOU”….

  • avatar
    -Nate

    A Tragi-Comedy to be sure .
    .
    Friday I was traversing I10 West though Los Angeles and before sun set I witness a bumblehead enter an exit cloverleaf too fast and wreck his shiny new car on the guard rail ….
    .
    I assume drunk/stoned as he hit the railing before the curve really started .
    .
    Saturday early evening at nearly the same location I saw another bad crash , this one had the Fire Dept. out trying to wash the spilled oil and gas off the pavement & traffic backed up East almost to down town L.A. .
    .
    Some dimwits never really do learn .
    .
    My Son is out on Lake Mead in his speed boat right now with his Wife and my Grand Daughter , I hope they’ll be fine so farm from home in this annual drunken killfest Holiday .
    .
    There are better ways to salute the deceased Veterans than joining them .
    .
    -Nate

  • avatar
    bricoler1946

    Toddatlas,the real Budweiser,known as Budweiser Budvar in Europe is the original. ,because of the ongoing dispute with Anheuser Busch, it can be purchased in N.A as Czechvar. Go ahead and compare the two. I wouldn’t wash my car in the stuff that is brewed in N.A

    • 0 avatar
      ToddAtlasF1

      I don’t drink Budweiser, but the US produces beers like Ballast Point Sculpin, Sierra Nevada Torpedo, and Three Notch’d 40 Mile that make European beers seem like the Europeans of beer.

  • avatar
    bricoler1946

    I haven’t heard of the beers you mentioned,are they only available in NA?

    • 0 avatar
      ToddAtlasF1

      I don’t know, but I’m a big fan of drinking local beers wherever I am. I don’t think beer travels all that well, and usually local beers suit the local climate.

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