Ferrari CEO to Depart; Marchionne to Create World's Longest Business Card

Matthew Guy
by Matthew Guy
ferrari ceo to depart marchionne to create world s longest business card

Sergio Marchionne, wearer of many hats, appears poised to don yet another cappello.

Following the departure of former Ferrari chairman Luca di Montezemolo, who high-tailed it in 2014 due to clashes with Marchionne over company strategy, Bloomberg is reporting that current Ferrari CEO Amedeo Felisa is planning to retire after the nomination of a new board of directors, expected sometime this week.

Felisa does plan to stay as a board member, but this change will leave the role of CEO vacant … and we all know how much Sergio loves to be the Big Boss of Things.

It’s not unusual for car industry executives to hold multiple roles: Carlos Ghosn is CEO of both Renault and Nissan, with Daimler AG’s CEO Dieter Zetsche (aka “Dr. Z”) leading that company’s Mercedes-Benz division.

Marchionne, however, has usurped them all in terms of sheer numbers of titles on his business card. In addition to leading FCA and being chairman of Ferrari, he is (among other things) the chairman of a Swiss product-testing company, chairman of the truck group spun off from Fiat in 2011, and an independent director of Philip Morris International. Why not add temporary CEO of Ferrari to that list? Perhaps he’ll get a bulk discount on black sweaters.

Since the company’s IPO in October, Ferrari shares have dropped by about 25%. Given the generally held reason for di Montezemolo’s departure — clashes with Marchionne over plans to expand the Ferrari brand in ways he felt did not fit with Ferrari tradition — let’s hope plans aren’t afoot to goose market share by creating a Ferrari crossover or some other cash-cow abomination.

Rumours do abound of Ferrari planning a second “entry-level” GT car in addition to the California T. This is not a wholly offensive notion. After all, there is a vast gulf in the price of admission between the raucous/oddly-doorhandled 488GTB and the droptop California T.

Amedeo Felisa was in charge of product development at Alfa Romeo before joining Ferrari, reportedly becoming one of Montezemolo’s closest aides for over twenty years. Ferrari shareholders will meet in Amsterdam on April 15. Until then, no decisions have been finalized.

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  • Frank Wait until the gov't subsidies end, you aint seen nothing yet. Ive been "on the floor" when they pulled them for fuel efficient vehicles back during/after the recession and the sales of those cars stopped dead in their tracks
  • Vulpine The issue is really stupidly simple; both names can be taken the wrong way by those who enjoy abusing language. Implying a certain piece of anatomy is a sign of juvenile idiocy which is what triggered the original name-change. The problem was not caused by the company but rather by those who continuously ridiculed the original name for the purpose of VERY low-brow humor.
  • Sgeffe There's someone around where I live who has a recent WRX-STi, but the few times I've been behind this guy, he's always driving right at the underposted arbitrary numbers that some politician pulled out of their backside and slapped on a sign! With no gendarmes or schoolkids present! Haven't been behind this driver on the freeway, but my guess is that he does the left lane police thing with the best of 'em!What's the point of buying such a vehicle if you're never going to exceed a speed limit? (And I've pondered that whilst in line in the left lane at 63mph behind a couple of Accord V6s, as well as an AMG E-Klasse!)
  • Mebgardner I'm not the market for a malleable Tuner / Track model, so I dont know: If you are considering a purchase of one of these, do you consider the Insurance Cost Of Ownership aspect? Or just screw it, I'm gonna buy it no matter.The WRX is at the top of the Insurance Cost pole for tuner models, is why I ask.
  • Mebgardner Wishing for the day of open source software in EVs, including the OS. Lets have some transparency in the algorithms and controls. No Fair data hoovering my phone when connected.I'm also wondering at the level of CANBus components in this vehicle.