Report: Dodge Viper Will Come To An End in 2017
Proving that no good deed goes unpunished, Dodge will end production of its supercar Viper in 2017 when the current generation has finished its run, Allpar reported.
(OK, so the Viper wasn’t exactly perfect.)
The website reported that United Auto Workers proposed contract with Fiat Chrysler Automobiles doesn’t include a product at the Viper’s Conner Avenue plant when Viper finishes in 2017. Viper has languished since its introduction in 2013, suffering from a high price and increased competition from the Chevrolet Corvette. Last year, Dodge sold 760 coupes, which was the best year for the current generation so far, but far from the nameplate’s zenith in 2003 when it sold 2,103 examples.
This year, Dodge rolled out the Viper ACR, a track-focused version of the Viper, to spur further sales of the highly specialized V-10 supercar. ( Read Jack Baruth’s excellent review here.)
But the Viper never overcame the significant blow of Chevrolet’s C7 Corvette. At roughly the same time as the ACR, FCA rolled out the Charger and Challenger Hellcat models, of which sales have exploded. Production on Viper halted for two months for the company to sell what cars it had on lots.
The Viper was discontinued once before, for three years, and became somewhat of a football for FCA executives during negotiations to either keep shelved or sell to another specialized automaker.
It seems with the Conner Avenue facility’s uncertain future, Viper’s future is equally in doubt.
A spokeswoman for FCA didn’t immediately comment on the report.
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