China 2015: Cars of Harbin, Heilongjiang Province

Matt Gasnier
by Matt Gasnier

After Mudanjiang, we are staying in the Heilongjiang province to travel to its capital, Harbin. It’s the 8th most populous Chinese city and the most populous in Northeast China, home to a total of 10.6 million inhabitants.

The uniqueness of Harbin resides in its Russian heritage. Refugees from the Russian socialist revolution in 1918 made Harbin the largest Russian enclave outside the Soviet Union. The Russian Harbin community peaked at 120,000 people in the early 1920s, accounting for well over half of the city’s population back then. As a result, a large part of the old town is comprised of Russian-influenced buildings including the St. Sofia Orthodox Cathedral. Harbin’s main pedestrian street is packed every night, including during the week, with locals enjoying their growing spending power as street food stands offer scorpions and centipedes among other delicacies.

A happily bustling city with a heart and a story to tell made it one of the highlights of this Northeastern China exploration. But what cars are Harbin inhabitants most fond of?

After spending almost a week in mid-sized cities (read: one million inhabitants) and even after going through Changchun, which is a booming, oversized country town, the contrast with Harbin is blatant. Traffic jams! Taxis with a smartphone on their dashboard! It costs 126 yuan to get to the airport whereas I never paid more than 40 yuan outside of Shanghai! Starbucks coffees are back! Harbin is in another category altogether, an already cosmopolitan city with its sights firmly set to the world. It would also end up being the only city outside of Shanghai where I spotted fellow Westerners – although I could count them on one hand.

As with every location I explored so far, Harbin has a unique car landscape impacted by its geographical location, wealth and the manufacturer(s) present in the region. Being the most developed and outward-looking city outside of Shanghai and Beijing I have visited so far, the Harbin car landscape is logically skewed towards foreign brands, accounting for at least 80 percent of the park. Volkswagen, Hyundai, Kia and Toyota are the most popular.

Let’s start with the composition of taxis, making up for a large part of the Harbin traffic. The VW Jetta dominates head and shoulders, with the König-Pionier generations (1997-2013) representing around 60 percent of all taxis in circulation in town, and the Night model (2013-) at roughly 20 percent and growing. The Hyundai Elantra is at 10 percent, the VW Santana Vista at 7 percent and the rest includes the Soueast V3, V5 and BYD F3 ChangAn Eado.

When looking into the Harbin private car landscape, it quickly becomes very clear that all the national superstars of the past couple of years have already had a good run here. If the Shanghai and Beijing car landscapes are in no way representative of the national sales ranking, Harbin is the city where I could tick the most boxes and get reassured that the monthly sales data was at least partially justified. It is because of car-hungry cities like Harbin that the Chinese national sales charts look the way they do.

Despite is wealth and size, Harbin is home to many Wuling Hongguangs, challenging my assumption that this model had built its #1 ranking solely on the back of less developed, rural countryside success. The Baojun 730 is already well represented, as are the Ford Escort, Haval H1, JAC Refine S3, Ford Ecosport, Zotye T600, Honda Vezel and XR-V, Peugeot 2008 and Hyundai ix25. I also spotted my first Dongfeng Fengshan AX7, GAC Trumpchi GA3 and Qoros 3 SUV — the Great Wall Voleex C50 with a facelifted front aligning its design with the Haval lineup — of the trip and a handful of ChangAn V3 sedans.

Harbin is the home of Chinese manufacturer Hafei, but as opposed to Changchun where locally-produced FAW models were at every street corner, here the Hafei influence, although present, is much more muted. This is because state-owned Hafei is struggling. Acquired in 2009 by ChangAn, it only uses 10 percent of its production capacity of 400,000 vehicles a year. A long-term sales success is the Hafei Saima, a license-built Mitsubishi Dingo launched in 2001 that has received a couple of facelifts since but kept its body shape. All three generations of the model can be seen regularly in Harbin but it should not rank higher than 20th overall. A reasonable amount of various Hafei minivans also roam the streets, including a few Hafei Minyi Police minivans as pictured at the very end of this Photo Report.

Another distinctive trait of the car park in Harbin is the unusual frequency of really expensive nameplates. It’s one thing to see many Audi A6 in wealthy Shanghai, it’s another to witness a continuous flow of BMW 5 Series and VW Magotan in the centre of Harbin. The 5 Series is especially frequent, which is very surprising given Volkswagen’s traditional stranglehold on this segment in China and on the Harbin market as a whole. The Audi A8L and BMW 7 Series are not rare here either, which completes the particularly visible display of wealth in Harbin. Mercedes, on the contrary, isn’t as strong. Finally, I spotted one shiny FAW Hongqi H7 swooshing past my overheating Jetta taxi on the way to the airport.

Even though Harbin is the most developed city I visited so far in China after Shanghai and Beijing, pickup trucks still seem to be allowed in town ( many large Chinese cities forbid the entrance of pickup trucks within their walls). And it was the opportunity to spot the more obscure representants of this segment, such as the Huanghai Plutus Luxury and a shining new bright blue Kawei K10 (a Ford F-150 clone). The Harbin police has received a batch of brand-new BAW BJ40 Jeeps, and the highway to the airport is lined up with dealerships of almost all manufacturers present in the country, including no less than 3 Wuling dealers pushing the new Hongguang V minivan and large Journey MPV, 3 Dongfeng stores displaying a large amount of 330/360 and larger MPVs and one huge Lexus dealer that seems to still be playing catchup based on the low amount of their cars I spotted in the streets.

The stranglehold Volkswagen maintains over the taxi market (roughly 9 out of 10 taxis in circulation in Harbin are Volkswagens) transpires onto the private car park, with Volkswagen by far the most successful brand in town. The VW Jetta Night should be the overall best-seller here with the Bora, Sagitar, Magotan and Santana also popular in this order. It also seemed to me that the Gran Lavida was more successful than the Lavida sedan here, which if it is in fact true would be the first city I visited to display this pattern.

One discovery I made in Harbin is the fact that the previous generation Jetta (named Pionier) seems to still be in production and selling as I spotted a couple of sparkling new specimens not even registered yet (no license plate) in the centre of town. A final note on the Volkswagen park in Harbin is the indifferent success of both the FAW- and Shanghai-Volkswagen joint-ventures, interesting as we are clearly closer to the FAW fief (Changchun) than we are to Shanghai. The Jetta, Bora, Sagitar and Magotan are manufactured by FAW-VW, whereas the Lavida, Gran Lavida, Santana and Passat as well as the entire Skoda range are manufactured by Shanghai-VW — and Skoda is at its strongest in Harbin, well above any other Chinese city I visited so far.

As we travel further North, the consumer’s taste logically grows more and more similar to neighbouring Russia, and this couldn’t be more true in Harbin. What I called the ‘steppe’ trends during my previous trips to Siberia and Mongolia are back with a vengeance in Harbin, namely a fondness for mid and large SUVs coming from Japan and Korea. The Hyundai ix35 leads them all, with its facelifted front only available in China and South Korea, along with the Toyota RAV4, Honda CR-V, Nissan Qashqai and Kia Sportage. One nameplate I have noticed a lot more frequently than before during this trip is the Toyota Prado, including the latest generation on sale for the past 18 months.

This concludes the exploration of the cars of Harbin, next we are travelling to the northernmost point in China. Stay tuned!

Matt Gasnier is based in Sydney, Australia and runs a website dedicated to car sales, trends and analysis called BestSellingCarsBlog.

The Full Photo Report (26 pictures) continues below.

Citroen C-Elysée and Chery E5
VW Jetta König in front of the St-Sofia Orthodox cathedral in Harbin
Harbin street scene
Dongfeng Fengshan AX7
VW Santana and Nissan Tiida in Harbin
BMW 5 Series
ChangAn CS75
Harbin street scene
Kia KX3 and facelifted Great Wall Voleex C50
VW Jetta taxis in Harbin
Chery Cowin 3
Hafei Saima
VW Jetta in Harbin
Hafei Minyi Police van in Harbin
Skoda Octavia, Fiat Ottimo and Skoda Rapid in Harbin
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  • Marty The problem isn't range; it's lack of electricity in multi-unit building parking. All you need is level 1 - a standard 120v wall socket - and if you're plugged in 10 hours overnight you get 280 miles per week or more. That's enough for most folks but you can use public charging to supplement when needed. Installing conduit circuits and outlets is simple and cheap; no charge stations needed.
  • 2manyvettes Tadge was at the Corvette Corral at the Rolex 24 hour sports car race at the end of January 2023. During the Q&A after his remarks someone stood up and told him "I will never buy an electric Corvette." His response? "I will never sell you an electric Corvette." Take that Fwiw.
  • Socrates77 They're pinching pennies for the investors like always, greed has turned GM into a joke of an old corporate American greed.
  • Analoggrotto looking at this takes me right back to the year when “CD-ROM” first entered public lexicon
  • Alan My comment just went into the cloud.I do believe its up to the workers and I also see some simplistic comments against unionisation. Most of these are driven by fear and insecurity, an atypical conservative trait.The US for a so called modern and wealthy country has poor industrial relation practices with little protection for the worker, so maybe unionisation will advance the US to a genuine modern nation that looks after its workers well being, standard of living, health and education.Determining pay is measured using skill level, training level and risk associated with the job. So, you can have a low skilled job with high risk and receive a good pay, or have a job with lots of training and the pay is so-so.Another issue is viability of a business. If you have a hot dog stall and want $5 a dog and people only want to pay $4 you will go broke. This is why imported vehicles are important so people can buy more affordable appliances to drive to and from work.Setting up a union is easier than setting up work conditions and pay.