For a Brief Shining Moment You Could Take an Uber Ride in a Hellcat MOPAR Based on a Toy Car Based on a Character in the New Star Wars Movie

Ronnie Schreiber
by Ronnie Schreiber
for a brief shining moment you could take an uber ride in a hellcat mopar based on a

This is a bit like a Tinker to Evans to Chance double play, but as part of a promotion for the upcoming “Star Wars: The Force Awakens” movie from Lucasfilm, folks in New York City on Friday were able to order up a free Uber ride in one of eight Dodge Chargers trimmed in Star Wars Stormtrooper white and black livery, with a few Hot Wheels stickers for good measure.

The cars, including SRT and Hellcat versions, were loaned to Uber and Mattel by FCA. The cross promotion involved four different companies: Lucasfilm, Uber, Mattel and FCA, and it was timed to coincide with “Force Friday”, a synchronized introduction of the licensed toys tied to the film, which opens just before Christmas.

Technically speaking, since the ridesharing vehicles are also meant to promote the licensed Force Awakens toys from Mattel, the Chargers are not actually based on Stormtrooper characters in the movie. They’re based on a toy car based on the movie soldiers. The producers are also licensing Mattel to make HOT WHEELS® STAR WARS™ Character Cars, Hot Wheels cars ostensibly based on characters in the movie.

I’m not quite sure if the Character Cars represent what those characters would drive, if they drove cars, or if the Character Cars represent what those characters would be if they were cars. Perhaps the latter if you consider how many licensed toys have been sold of the anthropomorphic autos and trucks in Pixar’s Cars.

In the past, Mattel has licensed car companies to make full sized Hot Wheels cars, limited edition production cars with Hot Wheels trim that can be bought from dealers. However, like many Hot Wheels cars, the HOT WHEELS® STAR WARS™ Character Cars are flights of fancy, not obviously related to any actual cars, so I’m pretty sure that those eight Stormtrooper Chargers, with their white paint, and black rims, will be all the full size HOT WHEELS® STAR WARS™ Stormtrooper™ Character Cars there will be.

A spokesperson for FCA said the Stormtrooper Chargers were a “one time promotion”, separate from the promotional agreement announced last month between the automaker and Lucasfilm. That “partnership” was described as “an expansive, historic promotional campaign” for “Star Wars: The Force Awakens”, but so far no details of the promotion have been released.

There’s also been no word on what Chrysler plans on doing with the Stormtrooper Chargers after the promotion ends, but my guess is that someone with both MOPAR and Star Wars collections would pay a pretty Galactic Standard Credit to get a Stormtrooper Hellcat.

Photos: Chrysler and Mattel

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  • Scout_Number_4 Scout_Number_4 on Sep 09, 2015

    The late, great (OK, good) Johnny Evers rolls over in his grave.

  • Sector 5 Sector 5 on Sep 09, 2015

    They get early storyboard images which don't always make it thru to the final edit. Case in point Lego and the Jurassic World sets. The jeeps by Lego are blue in keeping with the new movie logo. In the final edit old red & beige jeeps appeared from Jurassic Park.

    • Corey Lewis Corey Lewis on Sep 10, 2015

      Lol, those red Jeeps are tied in my mind with Newman. And then I think of Jerry going, NEWMANNNN.

  • LYNN DELANEY Mine is a 2001 Pure White Miata. I bought it at Concord Mazda. I love it but Imay be about to get rid of it I guess. It's been in my garage for quite awhile. Why? 1. I don't have a lot of money (I'm a retired teacher) And I've had issues with it that require financing. For example when you insert the key and turn it nothing happens. Why? I got it at Concord Mazda and somehow. it came to my condo shared garage to die and has remained such to this day. If you want to experience it you put the key in the keyhole and turn it but silence ensues and you wonder why but you know it's because the key was "programmed and it worked when you brought it home but not since.I'm told it requires a new battery but I've not had the financial energy to deal with it. I love my Miata but will I keep it? I'm unsure. Next step? Install a new battery...When it came home from Concord Mazda it was perfect for a quick minute. I tested it. I drove it around my block in Oakland, California just one time. That was the end of it. Since them I'm told it needs a new battery. It's a 2001. Shall I go ahead and splurge?
  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.