QOTD: Parts-bin Hero or Excessive Future Crapwagon?

Aaron Cole
by Aaron Cole

News on Tuesday that Jeep could be building a Renegade Trackhawk was equal parts infuriating and fantastic. I never turn down horsepower, and more often than not, bigger engines solve all of life’s problems.

But I’m growing older, and turning into an asshole.

After writing about cars for years, I know enough to know that business cases come first; enthusiasm comes second. Which is why when automakers announce “hot” versions of their cars, it’s usually because a bloated market can usually be struck once or twice more before John Q. Carbuyer says, “OK, that’s enough. I won’t buy that.” Those “hot” cars rarely move the needle on anything, and become interesting automotive historical footnotes for Murilee Martin to write about later.

I don’t mean to take aim on the current Mercedes-AMG GLA45 — but I will.

Mercedes-AMG’s soft-roader may not make the automotive hall-of-fame tomorrow, but it makes sense (and dollars) today. The lasting legacy for that car may be that its small four cylinder was boosted to epic proportions — and did or didn’t survive — but the same mill powers the more conventional CLA45 and that car doesn’t look like a juiced-up bee. (P.S. All is forgiven if Mercedes turns it into a WRC car.)

I find myself wondering “Should they?” aloud more and more rather than “Could they?”

Jeep could build the Renegade Trackhawk tomorrow, I’m guessing. There are enough parts laying around FCA factories to piece together a sub-compact off-roader with more than 300 horsepower and sell to the public for $35,000, which would probably eagerly buy it. There’s probably a relatively sane business case for it as well. The Grand Cherokee SRT8 is the best-selling SRT vehicle, and increased production for their uber-powered Hellcats means buyers have money to burn — literally and figuratively.

But part of me wants special edition cars to feel special again. The Juke R comes to mind, an insane car for a small subset of buyers crazy enough to tempt fate and burn through ridiculous amounts of money. The Porsche 959 was a homologation special that’ll live forever on my bedroom wall. And even less extreme: The new Subaru WRX STI Launch Edition was a car they could have made all year, but limited its run just to piss me off. I kind of like that.

I guess that’s why value and cost sometimes isn’t the same thing. But I could be wrong.

What do you think B&B? Are hi-po special editions over saturated? Or am I just missing the point?

Aaron Cole
Aaron Cole

More by Aaron Cole

Comments
Join the conversation
2 of 45 comments
  • Tedward Tedward on Aug 20, 2015

    Well the first mistake is referring to this as a cuv or softroader. This is a hot hatchback with a very mild spring lift. As such it's hobbled for legendary car status bc the hot hatch market revolves entirely around on road performance bragging rights.This is going to go down as a cynical badging exercise with an interesting drivetrain, I expect it's low residual value to prompt some interesting project cars in the future.

  • S is for Supra S is for Supra on Aug 20, 2015

    I had an STI hatch, the GLA AMG is the closest thing you can get to a luxury STI hatch. It is in no way worth $60k to me but I have a feeling these are going to depreciate like mad. The question is who is really going to buy one? Your traditional AMG buyer won't and your slightly older STI buyer might but probably doesn't have the cash. A 2 year old, fully loaded, CPO GLA AMG for $40k-$45k might be very tempting.

  • Gray Here in Washington state they want to pass a law dictating what tires you can buy or not. They want to push economy tires in a northern state full of rain and snow. Everything in my driveway wears all terrains. I'm not giving that up for an up to 3 percent difference.
  • 1995 SC I remember when Elon could do no wrong. Then we learned his politics and he can now do no right. And we is SpaceX always left out of his list of companies?
  • Steve Biro I’ll try one of these Tesla driverless taxis after Elon takes one to and from work each and every day for five years. Either he’ll prove to me they are safe… or he’ll be dead. Think he’ll be willing to try it?
  • Theflyersfan After the first hard frost or freeze - if the 10 day forecast looks like winter is coming - that's when the winter tires go on. You can call me a convert to the summer performance tire and winter tire car owner. I like the feel of the tires that are meant to be used in that season, and winter tires make all of the difference in snowy conditions. Plus, how many crazy expensive Porsches and Land Rovers do we see crashed out after the first snow because there's a chance that the owner still kept their summer tires on. "But...but...but I have all wheel drive!!!" Yes, so all four tires that now have zero grip can move in unison together.
  • Theflyersfan One thing the human brain can do very well (at least hopefully in most drivers) is quickly react to sudden changes in situations around them. Our eyes and brains can quickly detect another driving dangerously, a construction zone that popped up while we were at work, dense fog out of nowhere, conflicting lines and signs on some highways, kids darting out between cars, etc. All of this self driving tech has shown us that it is maybe 80% of the way there, but it's that last 20% that still scares the crap out of us. Self driving computers can have multiple cameras feeding the system constant information, but can it react in time or can it work through conflicting data - think of construction zones with lines everywhere, orange signs with new exit information by the existing green exit sign, etc. Plus, and I think it's just GM's test mules, some systems require preexisting "knowledge" of the routes taken and that's putting a lot of faith in a system that needs to be updated in real time. I think in the next 15-20 years, we'll have a basic system that can self drive along interstates and highways, but city streets and neighborhoods - the "last mile" - will still be self drive. Right now, I'd be happy with a system that can safely navigate the slog of rush hour and not require human input (tapping the wheel for example) to keep the system active.
Next