How Can You Have Two Flagships? Lexus Explains

Aaron Cole
by Aaron Cole
how can you have two flagships lexus explains

Last week, Lexus division general manager let slip that his company was thinking that it needed a paragon as the luxury division for Toyota.

“We need a flagship. It doesn’t have to be a sedan,” Jeff Bracken, Lexus division general manager, told Reuters.

What about the LS!? Is that chopped liver now? Oh, right.

“In addition to the LS (a large sedan), there could be another flagship in our lineup,” Bracken said. “We’ll define what it is in January.”


The “flagship” should be something that resembles the LF-LC concept, a gigantic coupe in the vein of the Mercedes S63 Coupe, hopefully with V-8 motivation (or perhaps the LF-A’s V-10 sometime?) and rear-wheel drive.

According to Automotive News, Lexus trademarked the names “LC 500” and “LC 500h” last year in preparation for the coupe, which could arrive as soon as 2017.

Which begs the question: How do you have two flagships? Isn’t that like two best friends? Or two favorite flavors of ice cream?

Apparently you can have two flagships when you revise your previous statement.

Perhaps old Rice football coach Jess Neely put it best when he said: “If you have two quarterbacks, you don’t have any.”

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