Nissan To Trump-bashing California Dealer Ad: 'No Bueno' [Video]

Aaron Cole
by Aaron Cole
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nissan to trump bashing california dealer ad no bueno video

Nissan scolded one of its dealers Tuesday for releasing an ad showing the battering of a piñata resembling Republican presidential candidate Donald Trump, Automotive News is reporting.

The ad depicts salesmen repeatedly hitting a Trump-looking piñata and declaring, “At Van Nuys Nissan, Latinos rule.” The ad was made after Trump denounced some undocumented Mexican immigrants as “rapists” in a June political speech.

“We find these advertisements to be neither responsible or respectful, and we do not condone what they represent,” Nissan said in a statement. “We expect our dealers to establish advertising that is responsible and respectful and represents the best interest of the Nissan brand.”

Commenters have blasted Nissan of Van Nuys for airing the ad.

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7 of 69 comments
  • Kyree Kyree on Jul 29, 2015

    I don't agree with Trump either, and while I can normally separate a candidate's personality from his political stance, I think that Trump is just an all-around jerk. That said, this particular stunt is extremely low-brow and just generally likely to cause more harm than anything, and I can understand Nissan not wanting its brand to have anything to do with it...

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    • Dal20402 Dal20402 on Jul 30, 2015

      @Drzhivago138 The other loony conspiracy theory about Trump is that he's a mole planted by the GOP to protect the legit GOP candidates, both by distracting attention from their foibles and by allowing them to act righteously outraged when he does something stupid. No conspiracy theories needed, though. The guy is just a publicity hound who will do or say anything if it gets him and his brand in the news. He wants to market to lower-income whites and this is a hell of a way to do it.

  • Duncanator Duncanator on Jul 29, 2015

    I can see why Nissan would be mad when one of their dealers advertise that "latinos rule" at the dealership. It might not be a bad thing for the dealer though as the population of California has tilted in their favor. "California's Hispanic/Latino population has surpassed non-Hispanic whites. The Census Bureau released new number, which showed that as of July 1, 2014, the 14.99 million Latinos living in California have outnumbered the 14.92 million whites in the state."

  • Brn Brn on Jul 29, 2015

    A 2015 Altima for $89/month? Maybe with a $15K down payment.

  • Inside Looking Out Inside Looking Out on Jul 29, 2015

    So Nissan is the brand for Latinos. I knew that. Rental companies lately always push Altimas when I come to rent a car, I may look like Latino which is not so far fetched - I look like one. "Inconvenient Truth 2" starring Donald Trump.