Canada, Ontario Governments Kick in Millions for Toyota Plant Upgrades

Aaron Cole
by Aaron Cole

Federal and provincial governments in Canada have offered more than $100 million (USD $77 million) for improvements to the Cambridge and Woodstock plants, CTV news is reporting.

The incentives are part of a $421 million (USD $323 million) investment that will be used for light metal stamping in Woodstock, which makes the RAV4, and plant improvements in Cambridge, which produces the soon-to-be-gone Toyota Corolla and Lexus RX vehicles. Toyota has said it will move the Corolla to Mexico, but hasn’t announced what would replace it at the Cambridge plant.

The Canadian government tipped in $34 million in 2013 for improvements to the Cambridge plant to produce the RX 450h.

Toyota’s announcement may be welcome news for Ontario’s car-building complex. Fiat Chrysler Automobiles CEO Sergio Marchionne recently told media in Toronto that building cars in Canada is becoming more expensive, and former Oshawa mayor John Gray calling for a GM boycott if the automaker doesn’t replace the Camaro when production ends in November.

Both Volvo and Land Rover have opted to build plants in Southern U.S. states that could potentially offer more in incentives than Canada’s most populous province, which is heaping more public debt on itself through public infrastructure projects.

The announcement could also signal a better working relationship between the governments and automakers. FCA may be looking for incentives as it prepares to make a $1 billion decision on its Brampton plant, which produces the Dodge Challenger, Charger and Chrysler 300.

Marchionne asked federal and provincial governments in 2014 for incentives to retool the company’s Windsor plant that produces minivans. After a contentious public debate over the size of the financial package requested, FCA decided to go it alone. The future of the Brampton plant, which will also require funding to finance retooling for the next-generation rear-wheel drive sedans, is uncertain.


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  • Big Al from Oz Big Al from Oz on Jul 31, 2015

    What a shameful socialist display. What a waste of tax payer dollars. I suppose the poor slob who is a carpenter, plumber, even a small restaurant would not have access to money to buy new hammers, shovels and pots. I suppose it comes down to large socialist labour and business reliant on sucking the life out of others for their own selfish means. The money could be better spent or taxes reduced, then maybe people would have more to spend, increasing the economy with greater efficiency. Like the great Iron Lady, Margret Thatcher stated, socialism is viable until everyone else money is spent. Industrial welfare is a negative and only socialists and the ultra greedy lazy fncks will support it.

    • See 4 previous
    • Bd2 Bd2 on Aug 04, 2015

      @Lou_BC Plutocracy - the same thing is happening whether it is in the US, Canada, China, Russia, etc.

  • Superdessucke Superdessucke on Aug 01, 2015

    Easy math. If requested incentive is less than the annual cost to supplement a Wal Mart worker × # of workers x actuarily calculated remaining life expectancy of the plant's workforce you give the incentive. If not you don't.

  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.
  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
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