Toyota, Lexus Bring Low-Cost Automated Braking To Respective Ranges

Cameron Aubernon
by Cameron Aubernon
toyota lexus bring low cost automated braking to respective ranges

When Toyota and Lexus reveal their respective crossovers at the 2015 New York Auto Show, both will come with low-cost automated braking safety packages.

The all-new RAV4 Hybrid and fourth-gen RX will offer “new, multi-feature, integrated safety packages, each anchored by automated pre-collision braking and offered at a price dramatically below comparable systems across the auto industry.” According to Toyota North America CEO Jim Lentz, the packages will then spread throughout both brands’ collections, with nearly every model to have the packages by 2017.

The packages — Toyota Safety Sense and Lexus Safety System+ — offer pre-collision, pedestrian pre-collision, lane departure, automatic high beam, and dynamic radar cruise control technologies, which are handled via millimeter-wave radar and cameras. The pre-collision systems help bring a vehicle down by 19 to 25 mph within an operational speed range of 7 to 50 mph, while the dynamic radar cruise control keeps an eye on the speed of surrounding vehicles, then adjusts its vehicle’s speed accordingly.

On the Toyota side, TSS will be offered in two packages: TSS C for compacts, and TSS P for midsize and premium models. Pricing for the duo begins at $300 and $500, respectively. Lexus’ LSS+ will be a single package for all models, with pricing to range between $500 and $635.

TSS C/P will first debut on the aforementioned RAV4 Hybrid, as well as the Avalon, with three more expected later this year; LSS+ will debut with the RX and four other models over the same period.

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  • Mr. Orange Mr. Orange on Mar 31, 2015

    If my present car had this I would have cheaper insurance.

  • JimC2 JimC2 on Mar 31, 2015

    I'm wondering if these systems adjust for poor traction conditions. Except for the poor guy who gets rear ended, part of me hopes that a few idiots out there get so reliant on this automation that the system fails and they cause a wreck... except for the poor innocent guy whose car gets rear ended.

  • Inside Looking Out "And safety was enhanced generally via new reversing lamps and turn signals fitted as standard equipment."Did not get it, turn signals were optional in 1954?
  • Lorenzo As long as Grenadier is just a name, and it doesn't actually grenade like Chrysler UltraDrive transmissions. Still, how big is the market for grossly overpriced vehicles? A name like INEOS doesn't have the snobbobile cachet yet. The bulk of the auto market is people who need a reliable, economical car to get to work, and they're not going to pay these prices.
  • Lorenzo They may as well put a conventional key ignition in a steel box with a padlock. Anything electronic is more likely to lock out the owner than someone trying to steal the car.
  • Lorenzo Another misleading article. If they're giving away Chargers, people can drive that when they need longer range, and leave the EV for grocery runs and zipping around town. But they're not giving away Chargers, thy're giving away chargers. What a letdown. What good are chargers in California or Nashville when the power goes out?
  • Luke42 I'm only buying EVs from here on out (when I have the option), so whoever backs off on their EV plans loses a shot at my business.