Mahindra & Mahindra In Negotiations To Buy Pininfarina
Pininfarina designs many things: Ferraris, scissors, Coke machines. Now, Mahindra & Mahindra wants the Italian house’s talents.
Bloomberg reports the Indian manufacturer — known in the United States for its tractors and its attempt to bring its trucks over to these shores — is close to closing the deal with Pininfarina after weeks of negotiation, though those negotiations still have a chance to collapse.
If successful, Mahindra could use Pininfarina to add more style to its and subsidiary Ssangyong’s offerings. The design house has worked with the manufacturer in the past, helping to develop its SUVs and designing its Halo electric sports car that was unveiled at last year’s Delhi Auto Show.
Mahindra’s bid for Pininfarina follows ChemChina’s bid for Italian tire manufacturer Pirelli in a series of foreign takeovers of Italian companies as Italy slowly emerges from its cycle of recessions.
I just used a Pininfarina-designed Lavazza espresso machine, coincidentally. On the surface, this seems preferable to what's happened to Bertone.
Maybe Toyota should be looking at acquiring the Pininfarina styling talent?
Thank you, thank you, thank you for showing a picture of a car that does not look like it was designed by an art school dropout. Of course, it'll not be made, but it awakened car-lust genes that I long thought were gone.
Will that front bumper pass pedestrian impact regs?