By on February 23, 2015

Takanobu Ito CEO Honda  Picture courtesy Bertel Schmitt

The shock news of Honda CEO Takanobu Ito’s resignation is the biggest story this morning, but it’s not the only one.

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59 Comments on “While You Were Sleeping: February 23rd, 2015...”


  • avatar
    VW16v

    Takanobu looks like someone made pee pee in his Coke. Or was it one of his airbags that smacked him in his face.

  • avatar
    VW16v

    Boohoo. Whaa whaa. You should look up the definition of racism before typing.

    • 0 avatar
      CoreyDL

      “…looks like someone made pee pee in his Coke” is a racist remark. End of story.

      • 0 avatar
        Hummer

        ““…looks like someone made pee pee in his Coke” is a racist remark. End of story.”

        Is this another situation I completely miss the sarcasm aspect?

        • 0 avatar
          CoreyDL

          It doesn’t matter much that sarcasm is involved, just that the only contribution he made was a racist remark. Didn’t even couch it in other information.

          • 0 avatar
            Hummer

            I was actually talking about what you said, I’m not catching the racist aspect. As in 100% all seriousness, I don’t even know the most basic level of racism associated with the phrase you pointed out.

          • 0 avatar
            danio3834

            What’s the racist connotation? I want to know so I can be outraged next time.

          • 0 avatar
            CoreyDL

            The line is part of a longer sing-song thing which I heard as a child, so it’s not a new thing.

            [How it was used at the time.]
            You pull your eyes at the ends to make yourself look Asian. Then you say in an accent, “I Chinese, I play joke, I make pee pee in your Coke.”

          • 0 avatar
            Hummer

            Apparently we had a very different childhood.
            I didn’t get to learn that nursery rhyme.

          • 0 avatar
            danio3834

            So VW is accusing the Chinese of peeing in Takanobu-san’s coke? Deplorable.

            Or are you generalizing all people of Asian descent as “Chinese” and relating that to an obscure childish rhyme that no-one’s heard before that happens to share a theme with the first comment?

          • 0 avatar
            CoreyDL

            It’s not sharing a theme with the first comment, the first comment IS that rhyme, just a part of it. So obviously somebody else heard this besides me.

            But next time I’ll be sure and get your permission before calling something racist.

          • 0 avatar
            Lie2me

            “You pull your eyes at the ends to make yourself look Asian. Then you say in an accent, “I Chinese, I play joke, I make pee pee in your Coke.”

            I Must have been out sick the day we learned that one

          • 0 avatar
            Pch101

            This VW character has not only referred to the Japanese as “Japs,” but has defended it.

            His OCD about Toyota and lack of interest in the facts suggest that his issue is not merely automotive.

            He’s a bigot, without a doubt.

      • 0 avatar
        VW16v

        Corey..Oh please Ms.sensitive. MAN up! Flaming liberals whine about everything. It was a joke, not even close to being racist. He looks little crabby face. Haha.

        • 0 avatar
          CoreyDL

          Oh yes please make this political. That’s a good way of asserting your correctness – throw a label around. Along with calling me a woman.

          Anything else? Haven’t thrown any queers or jew in there yet.

          • 0 avatar
            VW16v

            Whine. Boohoo. Lib.

          • 0 avatar
            Lie2me

            “Lib”

            I was on your side until this. I’m guessing you most definitely knew the “rhyme”

          • 0 avatar
            Pch101

            Of course he knew the rhyme.

            This is one of those (rare) guys who likes German cars because they’re Aryan.

          • 0 avatar
            Lie2me

            If VWs are made by the “Master Race” how come they’re not all that great?

          • 0 avatar
            VW16v

            now that was racist.

          • 0 avatar
            Lie2me

            You can’t be racist against the “Master Race” they invented it

            That’s like saying the Royal family has no class, they invented class

          • 0 avatar
            VW16v

            PCH, not even close I’m Polish. And Polish would be on the other side of that Aryan race.

          • 0 avatar
            Lie2me

            Can you “pass” for Aryan?

          • 0 avatar
            28-Cars-Later

            The so called race was a complete fiction perpetrated by Guido von List based on ideas merged with those of Madam Blavatsky. Von List’s “visions” of a pagan race worshiping Norse gods in the early 20th century later became the “Aryan” race, a race which never truly existed. Truth: Von List’s occult ideas later formed the basis for NSDAP mysticism and played into prevailing occult practices already peculating in Europe prior to 1914.

            http://en.wikipedia.org/wiki/Guido_von_List

            youtube.com/watch?v=zTpS_eyDTzQ&list=PL5BtDFBS67bN0F5lelCaTWmY7Y9GiHzdt

          • 0 avatar
            Lie2me

            Yeah, I know there’s no such thing, but when certain Germans subscribed to the blonde hair, blue eyed northern European ideal they kind of put the concept on the map and will forever be associated with it

          • 0 avatar
            VW16v

            Corey got a little out of control when he started bringing up the word “Jew” and it pissed me off. I’m usually entertained by ones that like to play the nanny state. But, this got a little out of control.

          • 0 avatar
            28-Cars-Later

            Many are unaware of the notable fictions (or facts) of the Second World War.

        • 0 avatar
          tonekids

          Welp I was on the fence, but now it seems that you’re a clown…

        • 0 avatar
          MattPete

          As do flaming conservatives.

          If I have to hear, from my old college roommate, one more time on facebook about how oppressed Christians are in this country (I’m pretty sure he is a card carrying member of the Catholic League), I’m going to be sick.

      • 0 avatar
        CooperS

        I’m new to this site. But, it looks like you were the one calling VW a racist. He said an odd line. But, then you started in with the racist lines. Of course he is going to bark back, you called him a Racist. Is this some politically correct site and people rat each other out for saying odd comments? The p p in Coke was not funny and not over the top racist in anyway.

  • avatar
    izzy

    Corey-
    At first I thought you over-reacted. But now that you explained it. I think VW16v owe us and explanation as to how he thinks it is not at all racist.

    • 0 avatar
      VW16v

      I did not think it was racist when typing. Takanobu’s face just looked hilarious, he is a CEO of a billion dollar company and he looks like a little kid that got scolded by his mom. But, I did not think Corey would be some emotional about the joke, then be called a racist. Sorry for any issues about the joke.

  • avatar
    TW5

    Can’t say I’m too shocked about Takanobu Ito. Honda was trying to out-beige Toyota, which isn’t the best business plan I’ve seen. The plan to keep the Civic affordable was pragmatic, but the lack of performance products, and the ongoing NSX boondoggle were not helping the company. Plus the Fit problems, and Honda’s proximity to the airbag controversy.

    He probably got a nice golden parachute, and now he can relax. Happy retirement, Ito san. I’m sure you’ll find a lucrative consulting gig somewhere.

  • avatar
    rockets

    We can only hope this will spice up the Honda lineup eventually, but I won’t hold my breath.

  • avatar
    dal20402

    Great. 31 replies and all but two are feeding a primitive racist troll.

    Ito-san isn’t being fired (and that’s clearly what it is) because Honda is too beige. He’s being fired because Honda has had a number of missteps in 1) build quality and 2) production management. The second was partly, but only partly, because of the tsunami; Honda had a harder time recovering from it than anyone else.

    I don’t expect this tells us anything one way or the other about Honda product planning going forward. I do think we may see improved execution, which is critical to the brand’s health — for every fanboy who buys a Honda based on his memories of 1998 VTEC YO!, there are 10,000 buyers who want a Honda because “they’re good on gas and they don’t break.”

  • avatar
    River

    I don’t care about a jobless rich guy I’m curious about two things.

    1: Where does Honda go from here?

    2: How much laughter is shaking Nissan Headquarters?

  • avatar
    johnhowington

    “Takanobu looks like someone made pee pee in his Coke. Or was it one of his airbags that smacked him in his face.”

    Replace Takanobu with pretty much any name you like, and racism pretty much doesnt factor into it.

    Log off the internet now and get a life people.

    And Honda can enjoy its new feminized Honda Pilot, a frank embarrassment which has little resemblance to its masculine, handsome predecessor.

    • 0 avatar
      Drzhivago138

      Right, because it’s not at all sexist to say feminine=bad and masculine=good.

      • 0 avatar
        28-Cars-Later

        While generally not something which can be measured with a Boolean “good/bad” metric, too much in the automotive space has been purposely feminized which I characterize as being out of balance and therefore bad.

        • 0 avatar
          Drzhivago138

          How is it out of balance?

          • 0 avatar
            Lie2me

            Because mommy cars, ugh!

          • 0 avatar
            28-Cars-Later

            The male to female ratio in the US between 15-64 is 1.00 and the total ratio is 0.97 if we include all age groups. Yet in the automotive space, this ratio is clearly not 1:1, or even close. Some have noted in the past a rugged product such as the Toyota Tundra suffered from less than masculine styling which impacts sales. The posted circa 2007 link refers to the Tundra but speculates quote: “Ford’s F-150, was slightly feminized one generation back, and Toyota has tried to capture a bit of that civilized look without, it must be said, much success.”. The need to appeal to a female audience is understood, but given the 1:1 nature of the 15-64 buying demographic one would expect a healthy mix of masculine, feminine, and neutral models. Take a look at the landscape and decide if what is being offered matches the 50% male demographic (hint, it does not).

            http://www.automobilemag.com/features/columns/0702_2007_toyota_tundra/

            http://en.wikipedia.org/wiki/List_of_countries_by_sex_ratio

          • 0 avatar
            Lie2me

            Let’s make it easy

            Boy cars: Pick-up trucks, some Jeeps, Ford Fusion(company/salesman’s car) German cars (certain models)

            Girl cars: Everything else

          • 0 avatar
            28-Cars-Later

            Most of the Jeeps as of late are “girl’s cars” using your logic.

      • 0 avatar
        johnhowington

        “Right, because it’s not at all sexist to say feminine=bad and masculine=good.”

        hook, line, and sinker.

  • avatar
    ceipower

    This is all symbolic. Something to make the press and others feel like Honda is taking charge of a bad situation. The reality is Honda today is all about outsourcing , and the lowest bidder is most likely going to get the job. When it all goes bad , Honda can blame the supplier. I strongly suspect the CEO was only doing what was expected of him by the directors. That is: increase our bottom line by whatever means necessary. There was a time when Honda was fanatical about quality, those days ended almost immediately after the death of its founder.
    Hondas “edge” as a unique builder of high quality products is almost entirely resting on the products of 20+ years ago. If Honda has any interest in quality and innovation, it’s largely symbolic.

  • avatar
    DrGastro997

    Takanobu looks to be holding it back big time. Stepping down from a high position in Japan is a very big embarrassment to himself, his family and the entire Honda corporation. It explains the many suicides that occur after quitting or being fired. Completely different culture than the U.S.

  • avatar
    Firestorm 500

    That’s called “losing face”. It causes them extreme stress.

  • avatar
    Garagezone

    what a load of hooey! I thought this was a “car site”

  • avatar
    johnny ringo

    I thought this was supposed to be a web site on cars, not a repository of racist and snide comments. A little discipline, please. Having said that, with the death of its founder Honda seems to have lost its way. The company seems to be drifting with no real sense of direction. With Takanobu stepping down, Maybe Honda can start to find itself again-I hope.

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