This Year's Definitive Detroit Auto Show Wrap-Up

Doug DeMuro
by Doug DeMuro
this year s definitive detroit auto show wrap up

As I look back on my career in automotive journalism – which has now officially outlasted an elephant’s gestation period – I am reminded of several important highlights; several moments where I rolled out of bed, crawled over to the mirror, flashed a big smile, and said to myself, using an especially cheery, positive tone: If you really work at this, someday you might be able to make $19,000 a year.

One of those moments was the very first column I ever wrote for The Truth About Cars, almost exactly two years ago today, wherein I provided a rather unique perspective on the Detroit Auto Show without actually attending the event. So when Derek asked me to reprise my role as an occasional contributor to TTAC, I did the obvious: I said yes, and then I spent approximately nine minutes getting up to speed on Detroit.

So, without further ado, here is this year’s definitive wrap-up of the Detroit Auto Show, as told by a bona fide Detroit Auto Show expert in the sense that I looked at a few photos from 1,000 miles away.

We’re going to start with Acura, as we always do, because their name is first in the alphabet – a concoction undoubtedly dreamt up by 1980s marketers, who shrewdly realized it was the only way anyone would consider their cars.

Anyway: Acura’s big debut at this year’s Detroit show was the all-new, second-generation NSX. Coincidentally, this has been Acura’s big debut at every auto show since Plymouth announced fuel injection at the 1907 Los Angeles Auto Show, which was hosted on a vacant lot in Northridge. When reached for comment, Acura PR staff said: “Wait until you see the NSX we have in store for New York.”

One major showstopper was Audi, who released the all-new Q7 luxury SUV to the oohs and aahs of eleven journalists who could tell it apart from the old model. To help distinguish it from last year’s Q7, Audi painted the new one bright blue. “That’s a good idea,” said Acura PR staff, diligently taking notes with the same quill pens they’ve been using since the NSX was first announced. “In Frankfurt, the NSX will be blue.”

Chevrolet was responsible for two huge debuts, when they rolled out the Bolt Concept – with a 200-mile range – and the all-new Volt, with a 50-mile range and a “range extending” gasoline engine. Rumors are swirling that the next model in the series will offer 80-mile electric capabilities, plus “range extending” feathers. It will be called the Chevrolet Molt.

The all-new Ford GT drew the largest crowds in Detroit, largely because Ford offered free parking validation to any journalist who didn’t complain about its V6 engine.

My personal favorite debut at this year’s Detroit show came from Hyundai, who rolled out a concept pickup truck dubbed the Santa Cruz Truck Concept. According to a Hyundai press release, this truck was designed to serve as a “bold, aggressive reminder that Nissan and Toyota aren’t the only ones who can compete for full-size pickup leftovers.”

It wouldn’t be an auto show without a concept car from Infiniti, who used Detroit to reveal the all-new Q60 Concept – the brand’s seventh concept car in three years. When asked about this curious strategy, Infiniti PR representatives replied: “We employ a lot of people who worked on the NSX.”

Journalists in attendance were foaming at the mouth to condemn the Lincoln MKX, which is objectively an excellent car that would compete closely with Lexus and Mercedes-Benz if it were wearing literally any other badge, including the Comcast logo.

The strangest vehicle in the entire show was a concept car from Mercedes-Benz dubbed the F015 Luxury In Motion. Features include – all of this is true – “lounge-style” seating with four chairs that face one another, wood flooring, and six display screens mounted on various interior panels. “With this car, we didn’t want to create a traditional automobile,” said Mercedes-Benz PR representatives, who spent years striving for a master’s degree in communications so they could stand next to the vehicle and ask journalists to remove their shoes before climbing inside. “We wanted to create a giant slug with wood flooring.”

Nissan heralded the arrival of an all-new Titan, which will be a highly popular choice for Nissan employees interested in moving heavy furniture around greater Nashville.

Tiny automaker Smart debuted a run-out version of its Fortwo city car, inexplicably dubbed the “Flashlight Edition” despite the fact that the car doesn’t have any apparent connection to a flashlight. Other potential names reportedly included the Fortwo Gift Card and the Legal Pad Edition.

After safely watching from the sidelines as the midsize SUV segment gradually expanded over the last 25 years, Volkswagen finally rolled out an SUV concept car at this year’s Detroit Auto Show, a mere two years after they rolled out their last SUV concept car. Industry insiders expect Volkswagen to debut an actual midsize SUV in the second half of 2061, beating the Acura NSX to the market by six months.

So there you go, ladies and gentlemen: everything that mattered at this year’s Detroit Auto Show, as told to you by someone who was nowhere near the place. It’s good to be back.

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4 of 36 comments
  • S2k Chris S2k Chris on Jan 20, 2015

    So what's replacing the Ferrari???? And why didja decline my FB friend request? Come on, man!

    • See 1 previous
    • S2k Chris S2k Chris on Jan 20, 2015

      @Doug DeMuro Why would you not want to be FB friends with a bunch of weird dudes from the internet who just creep on your car stories?

  • Roadscholar Roadscholar on Jan 20, 2015

    Welcome back Doug. As for the Q7, I expected Audi to have hidden snipers ready to take out any journalist they saw scribble the word "wagon" on his notepad.

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