By on January 22, 2015



The Outlander hasn’t proved terribly popular among TTAC reviewers, but this teaser from Mitsubishi promises something more rugged.


This teaser from Mitsubishi seems to allude to a revived Montero debuting at the Chicago Auto Show next month. The Montero is more than likely some kind of PHEV concept, as Mitsubishi seems to be going all-in on their plug-in strategy – with the plug-in Outlander selling very well in world markets.

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19 Comments on “Mitsubishi To Revive Montero?...”

  • avatar

    Oh yay another crossover, just what the markets been needing.

    • 0 avatar

      Where do Mitsubishi sell best in America? Nearest dealer to me with a decent selection is 226 miles to the North in Albuquerque. Other, smaller dealers, don’t keep much of a selection on hand and predominantly make their living from selling other brands alongs!de the Mitsus.

      • 0 avatar

        I see a surprising number of them, there’s a dealer in Raleigh, which I have never seen anyone browsing at, but apparently they do alright, or something. Nissan leafs customers must be their main buyers as they had 3 of them on the smallish lot they have last time I was around there.

    • 0 avatar

      Actually it is, the market is trending towards tall 2-box CUVs and further away from BOF hummer-style vehicles that dominated the late 90’s early 2000’s. But thanks for noticing.

  • avatar
    SCE to AUX

    Maybe they just bought the “Legend” name from Acura.

    Or maybe they’re bringing back the Zero – that was a legend.

    Or maybe Bob Lutz will take over Mitsubishi’s marketing department – he IS a legend.

  • avatar

    Or maybe they will sell the original BOF Montero, while they pulled the model from the US market they kep selling it in other markets…

    (jumps out of the way to avoid flying eggs)

  • avatar

    Perhaps the best news from Mitsubishi in a very long time.

  • avatar

    My father came to visit me at my Oldsmobile/Mitsubishi dealer in 1994 and when he saw the Diamante he said “Wow! A Mitsubishi; I used to shoot those down!”…
    He was a P-51 pilot in 1943-45.
    Today Mitsushi**y has the same build “quality” of the A6M Zero.

  • avatar

    Montero? 3000GT VR-4? Hope its not another Eclipse GT which would be a legend in Mitsu’s own mind.

    • 0 avatar
      bumpy ii

      True dat. Eclipse GSX was the top dog.

      Maybe they raided the Nissan JDM parts bin for a new Galant VR-4?

      • 0 avatar

        It was a little sad as a car-loving middle schooler who liked the Fast and the Furious movies to watch the Eclipse transform from Paul Walker’s car in the first movie into Tyrese Gibson’s car in the second movie…and then see it become this ugly thing that nobody wanted.

        • 0 avatar

          I remember in high school being very impressed by the 2000 model when it came out with that styling. They used Days Go By, by Dirty Vegas in the advert.

          • 0 avatar

            I worked on their PR, and those were very exciting times in Cypress, California. And I do miss my Tampa Blue Eclipse GT 5-speed.

            For a short while we really had the alternative Japanese brand thing going — back then Hyundai was only starting to return from near-dead.

            There were good products in that time, too. The real problem wasn’t product but the finance scheming that was a house of cards. The COO and head of sales were rightfully fired.

            Everything from the 2004 Galant on has been downhill to zombie status.

  • avatar
    John R

    “The Montero is more than likely some kind of PHEV concept…”

    Yes, as you know that sort of thing will help when negotiating the intractable and inhospitable sand dunes of the Sahara seen above!

    If you’ll excuse me. I have to go cry in a corner.

  • avatar

    There is at least a little evidence that this would mean a Montero return. Namely the roof line in the photo, and this. Since they use the same word in their Pajero marketing in other countries.

    I’ve always liked the Montero, and I think it’s one of those underrated vehicles nobody thought of. It wasn’t a victim to the reliability issues of other Mitsu vehicles, because it was one of the few never made into a DSM item. The price and lack of public knowledge killed it, I believe they were near $50k by the time the final model came around.

    But a PHEV one doesn’t interest me at all.

    • 0 avatar

      By 2005 the big Montero listed for more than a Tahoe/Yukon and only had a 3800 V-6. On the plus side, it was a truly refined off-road beast with a terrific ride, almost like a low-key Range Rover with reliability.

      But like Range Rovers before 2003, there’s no getting around that the on-road handling was terrible and it was sluggish pulling all that weight. What our head of PR really dreamed for was the diesel.

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