September 2014 Sales: Honda CR-Z Takes Another Dive

Timothy Cain
by Timothy Cain
september 2014 sales honda cr z takes another dive

September 2014 was American Honda’s lowest-volume CR-Z sales month since December 2012.

248 CR-Zs were sold last month even as Honda dealers sat on sufficient inventory, at least by the standard of the CR-Z’s low desirability quotient, to sell more. According to Automotive News, Honda had a 79-day supply of CR-Zs at the beginning of the month, and of the 963 new CR-Zs is currently showing in its database, the vast majority were in stock during the month of September.

Through the first eight months of 2014, Honda was selling 337 CR-Zs per month. Honda sold 4550 CR-Zs in 2013, equal to 379 per month. Monthly volume peaked at 1819 units in April 2011. After 5249 CR-Zs were sold in the final five months of 2010, annual sales reached 11,330 units in 2011 and then plunged to 63% to 4192 units in 2012. 2013’s recovery, at less than 9%, was moderate.

We’ve known for years that the CR-Z was not a CRX successor, but success could theoretically still have been located in some dark corner of the American car market if consumers had been convinced that the CR-Z represented something no other automaker offers. It’s an efficient two-seater with oddball styling, a desirable Honda badge, and some joy in its chassis.

Unfortunately, the CR-Z isn’t really all that efficient, with EPA numbers of less than 40 mpg on the highway. Manual-transmission CR-Zs are rated at just 31 mpg in the city.

In its record-setting month of April 2011, the CR-Z accounted for 2.6% of Honda passenger car sales, a figure which fell to 0.4% in September 2014, when sales were 86% down from that peak performance. Year-over-year, September sales were down 6%, a decline of 16 units as the overall auto industry grew 9%, as Honda brand passenger car sales jumped 17%, as Honda sold 1095 Accord Hybrids.

As for CR-Z alternatives, it’s difficult to know where to start, as there are no absolutely direct rivals. Fiat 500 sales jumped 29% to 2737 units in September. The Hyundai Veloster was up 22% to 2777 sales. Mini’s five-pronged Cooper range was down 42% to 2116 units. Scion tC sales fell 15% to 1404. Total Volkswagen Beetle volume was down 49% to 1821 units.

As for cars which sold in CR-Z-like numbers last month, that list includes the Porsche Boxster (275), Hyundai Equus (261), Jaguar XF (258), Porsche Cayman (245), the Nissan Cube (238), and Honda’s own Insight (240).

Ah yes, the Insight. We’ve already discussed its demise. As much as the CR-Z wasn’t as well executed as enthusiasts would have wanted, we can hope that Honda won’t force us to write a CR-Z eulogy any time soon. We can hope Honda will give it another shot, not with a supercharger, but with a completely new approach. There’s no need for Honda to give up. We’ve had about enough of the giving up with the dead and gone CRX, Integra, RSX, and Prelude.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • MrIcky I would like to compare the answers here against the answers in the recent civil forfeiture article- but I won't because research is hard. It's true though that currently a ticket has no punitive value on those with means and maybe an outsized punitive value on those without. That's not communism, that's just the way it is. Speeding tickets are too arbitrary anyway though: officer discretion, speed trap towns, excessively low speed zones in areas to increase ticket revenue instead of safety, etc. I could clearly see a case where expensive cars are selectively enforced over cheap cars because you only have so much time in a day to up the revenue. It's a gray rainy crap morning and I'm sure the government will do it wrong.
  • 28-Cars-Later Feels a bit high but then again... forget it Jake, its Clown World.In 2021 someone in Sewickley had an MY01 soft top in a manual with 54K otc which I am fairly certain was a 996 and not a Boxster - $20K. I already had my C70 at the shop being reborn and could have done the $20K but it would have been tight and just didn't make sense. Still...
  • SCE to AUX Q: Should Speeding Fines Be Based on Income?A: Yes. Rich people (the guy with $1 more than you) should pay less, because giving his income to the government means he has to lay off a worker at his business.Laws are for poor people./s
  • SCE to AUX "Volvo has suggested it’s capable of yielding 275 miles of range"Every non-US car's range estimate is based on WLTP - worth mentioning.EPA range never 'backs up' WLTP; it's always about 15% lower - so figure maybe 234 miles. Not great, except as a commuter.As for the interior - it's obviously a Model 3 clone, but the screen is substantially smaller. Incidentally, I suspect Tesla made the Model 3/Y interior so minimalist to save money - not just to be different. When you're trying to become profitable on EVs, every dollar counts.
  • SCE to AUX "there haven’t been a lot of good examples hitting the market recently. Most models are aimed at the affluent, resulting in 9,000-pound behemoths with six-figure price tags"I hope you were joking, because that is blatantly false.