Capsule Review: 2014 Ford Fiesta 1.0L EcoBoost SFE

Timothy Cain
by Timothy Cain

Back in June when Ford delivered a conventionally-powered 2014 Ford Fiesta to our driveway for a week-long visit, I realized that, “The subcompact buyer who wants to chase fast cars on twisty roads must move the Fiesta to the top of the list.”

With its direct and interactive steering, back-road handling chops, and surprising ride quality, the 1.6L-powered Fiesta was really rather entertaining despite its underhood shortcomings. The Fiesta easily proved why it’s used as the foundation for a genuine hot hatchback, the Fiesta ST.

Unfortunately, that which is found under the hood of the vast majority of Fiestas is a true disappointment. On paper, there’s 120 horsepower. In action, the 1.6L doesn’t want to rev. You’ll always want a lower gear, yet you’ll never find yourselves smack dab in the centre of a powerband. No subcompact should be forced to fight with such a grumpy mill.

Even with that disappointment of an engine, I had plenty of fun in the Fiesta SE in June. Fortunately, Ford Canada lent us a more appetizing Fiesta last week for an EcoBoost exercise. I never thought I would recommend paying $995 more for a three-cylinder engine, but regardless of what this bite-sized powerplant achieves on the Eco front, a strong performance from the Boost side of the equation provides a strong value-conscious answer, at least in terms of pitting Fiesta against Fiesta.

After all, besides its base engine, the Fiesta still has a number of significant deficiencies which limit the car in this increasingly competent segment. The rear seat is not up to snuff in comparison with America’s segment leader, the Nissan Versa. The cargo area and the flexibility of the cargo area – it’s impinged upon by seat brackets and large chunks of plastic inside the rear bumper – is laughable when one considers the Honda Fit’s knack for hauling.

Shifting this manual trans-equipped car (that’s the only way the EcoBoost 1.0L comes) into second or fourth mandates an elbow/front-of-armrest conflict. The front door armrests don’t extend as far rearward as is necessary. The driver’s side door in our test car never sounded as though it was closed, not at the moment of attempted closure; nor in motion on the highway, when all the noises crept inside like a crane fly enters your basement on a September’s night.

The radio sucks. I don’t want to know what that headliner is made out of. The shifter’s throws require reaches from one zip code into another. The seats squeezed me where I didn’t want to be squeezed and ignored me when I wanted to be held.

These frustrating traits arose in numerous conversations all week, as onlookers noticed the extensive badging: not just EcoBoost but SFE, too! Hooray!

“Would you recommend this over an Accent, Versa, or Fit?” they’d ask. “That depends,” I’d respond, “How much do you like to drive?”

And how much do you like to row your own gears? How much do you enjoy just sticking it in third, thereby allowing a wave of torque to cope with virtually every on-road scenario? How much do you like the idea of a car that sounds like half a 911? Do you want to be tempted into using second gear to crack the 60 mph barrier every time you hit an on-ramp? To what extent do you appreciate an instantly familiar clutch?

Oh, and can you cope with a little bit of turbo lag, some strange and pervasive vibrations at low revs, an upfront price penalty that might just take decades to earn back, and those wheels?

The lag and NVH issues are one thing. Well, actually they’re two things.

The price you’ll pay for a non-ST EcoBoost Fiesta must be seen as a performance upgrade, however, as the opportunities for economic advancement are not significant, even in our best-case scenario. (With limited highway time, we saw 29 mpg with the 1.6L. With plenty of highway driving, we did 39 mpg with the 1.0L.)

Add to that the limited availability of the 1.0L in the Fiesta lineup – SE only, no automatic, these wheel covers – doesn’t make for an attractive package for every potentially willing buyer. Then there’s the actual limited availability of the car on the whole. Only six of the 34 Fiestas at my three local Ford dealers are fitted with the 1.0L. In Cars.com’s inventory, only 336, just 3%, of the 11,546 Fiestas at U.S. dealers come with the 1.0L.

In the late 90s, perhaps even more recently, this kind of power would have been appropriate for an SVT Fiesta in North America, undercutting the 170-bhp Focus SVT by 47 horsepower and a few thousand dollars. We want our intentionally hot hatchbacks to be more aggressive these days, with less body roll, stickier tires, and wheel covers that weren’t borrowed from a 1988 Fiat Uno Turbo.

That doesn’t take away from the Fiesta’s remarkable ability to provide a genuinely fun experience at downright legal speeds, nor does it deny the Fiesta’s ability to remain poised beyond the legal limit. But it’s not the best subcompact in 2014, not more than four years after going on sale, and I suspect no engine would change that.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

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  • EricJ EricJ on Sep 23, 2014

    I've been baffled by the 1.0L cars. I know they're aimed at the hypermiler set, where steel wheels über alles (or at least street cred among their brethren), but alloys are not even an option. On a higher priced car. It's like they're saying, "Here's a penalty box, but we'll toss you a bone in the form of an engine.".

    • Highdesertcat Highdesertcat on Sep 23, 2014

      Generally, you can always get aftermarket alloys either mail-order or if you live in/near a big city like Los Angeles, CA, you can buy blanks and the wheel place will drill them out to match your lug nut pattern.

  • Buckshot Buckshot on Sep 25, 2014

    I´m not a Fordfanboy, but if you look at some uk magazines they think that the Fiesta is the best small car on the market.

  • VoGhost Love this collective clutching of pearls over a vehicle name not a single commenter will ever see, drive or buy.
  • 28-Cars-Later "Here's why" edition_cnn_com/2018/06/13/health/falling-iq-scores-study-intl/index.html
  • 28-Cars-Later Seriously, $85. GM Delta I is burning hot garbage to the point where the 1990 Saturn Z-body is leagues better. My mother inherited an '07 Ion with 30Kish otc which was destroyed in 2014 by a tipsy driver with a suspended license (driver's license enforcement is a joke in Pennsyltucky). Insurance paid out $6,400 when it was only worth about $5,800 IIRC, but sure 10 year later the "hipo" Delta I can fetch how much?
  • Buickman styling does not overcome powertrain, follow the money. labor/materials.
  • VoGhost It's funny, until CDK raises their prices to cover the cost. And then the stealerships do even more stealing because they're certainly not taking the hit - why do you think they make all those political donations? So who pays in the end?
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