Hammer Time: Screw Zipcar, Just Share A Govcar
There a few things I can’t wrap my mind around these days.
Take for example, Zipcar. The car sharing firm that supposedly offers the Millenial vibe, is actually run by the
old GM dumping ground for unpopular vehicles established rental company Avis.
That’s not a bad thing at all. Long story short, the opportunity for Zipcar to buy and manage vehicles at Avis procurement levels makes what was once a pipe dream, financially realistic. Avis gets to expand their fleet with minimal overhead costs (the two companies share the same vehicle fleet), and Zipcar gets to focus on expanding the idea of car sharing.
The problem for me is that the economics of car sharing under a corporate umbrella is still a bad idea for 99% of the folks out there.
You live in a university? Car sharing may make sense, but not when you deal with the strict asterisks and time-related gotchas that come with the corporate version of it.
There are times when you may want to go shopping, or to the movies, or to your favorite pharmacological distributor. Zipcar allows you to do that for about $10 an hour, plus an annual membership fee of about $15. If you are a student who doesn’t have the right to purchase a parking pass at your school, Zipcar gives you the sole out from those crowded university shuttles and long bike rides.
I’ll be blunt, Zipcar only works if you are denied a marketplace substitute, almost never drive, or once owned a rolling lemon money pit.
It’s also not a bad deal if you drive exactly twenty minutes, shop for exactly twenty minutes, and come back to where you live in 19 minutes and 59 seconds. Four students can gleefully share the ten dollar cost and a new deep seeded hatred for stop lights, slow drivers, and parking lots.
You can enjoy the infinite convenience of buying and sharing a car that you own.
You could have this. A 2009 Ford Crown Victoria.
The type of car that sparks fear in the eyes of a meandering motorist with just a few antennas on the roof, and a quick flashing of the headlights.
The price for a used one is still well short of $2500 with good mileage. Why so cheap? Because nothing is more unfashionable these days as a well-made, V8, rear-wheel drive car, bathed in government black and white, and incapable of getting more than 15 miles per gallon in the city.
Yet the economics of sharing this age old gas house, Animal House style, makes far more sense than supplementing the blogging income of cultural creatives and multi-national firms that see you as an easy target for their ecological phoniness.
That’s what ride sharing is about. They want your money. That’s it. If they cared a lick about you, the companies that
foolishly overpaid acquired these operations wouldn’t have spent their resources de-contenting rental cars and removing important safety features that may impact your well-being should that terrible day come.
So, let’s say you decide that you want to own a car, but want to get some car sharing levels of help paying for it.
It’s not that hard if you are willing to hustle a bit. Yes there is Uber, and Lyft, and a few other firms that let you become the designated driver of the local university (invest in rubber floormats and keep the cop car). However, there are an awful lot of better ways to skin that cat.
So let’s say you decide to buy this car.
Definitely click on the link, because it’s not what you would expect. A 2004 Ford Taurus SE Wagon. Stop drooling.
Yes, this car is about as hip as a 35 year old frat boy. But that’s part of my point. It has 65,000 original miles. One owner, that being a local government, and all the maintenance has been done at the dealership according to the Carfax history.
New spark plugs. New tires. New starter. For $1175 plus a new battery and the bogus buyer premium, you’re still looking at less than $1500 out the door.
The price is right, and the hipness level is perfect as well. Why? Because you want to attract the types of people who are looking at the “transportation” end of the deal. People who are capable of doing math better than the average American. In colleges and universities, these are usually grad students from overseas who have limited funds and a desire to travel. In the suburbs, or in your 20’s, it’s the young family that is trying to get established on one income. When you get to be in your 30’s and older, it will likely be the neighborhood where older folks and younger folks are already on good terms with each other.
You can have them all pay for part of the vehicle. Car insurance follows the car, not the driver, and that should be reimbursed as well along with a monthly charge for auto expenses. It is not against the law to allow a friend or relative drive your car under the permissive use policy. But, make extra sure that you are allowed to do this. Every insurance company, and many states, have varying levels of coverage and liability when it comes to permissive use. This article is a good primer on it,
Even with that said, you always want to contact your insurance company. I have done this, twice, and both times, I contacted my insurance company to make sure that everything was kosher. This isn’t a big hurdle to climb, but some states simply say yes or no to the idea of permissive use.
The whole idea about making car sharing work is nothing new. It’s older than a Bluto Blutarski belch and as utilitarian as an old government mule. If you put even a minimal level of energy towards it, you won’t need a corporation to make it work.
Do you need faith in your fellow man? Meh. But if you pick your fellow man wisely, and don’t over-invest in the asset, you should be OK for years. A cheap government car that has been maintained right can offer a value proposition that is far better for most infrequent users than the ticking two-way time bomb that is trying to shop around town with a Zipcar.
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