QOTD: Your Automotive Predictions For 2014

Derek Kreindler
by Derek Kreindler
qotd your automotive predictions for 2014

Two years ago, I sat here pontificating about the 2012 Ford Fusion and its potential to be a “game changer” in the mid-size sedan market. Without any kind of concrete claim, it’s difficult for me to gloat about the accuracy of my claim, or for you, the B&B, to mock me for my over-exuberance (ok, it’s not). But this year, I’ve got something better: a prediction market of sorts, for the automotive industry. And it’s open to everyone.

-Jeep will sell about 125,000 units of the Cherokee in 2014, it’s first full year of sales. The Cherokee is too polarizing, and upper trim models get expensive. Toldeo is currently building 220,000 Wranglers per year for global consumption, with 141,000 of those sold in the US, where dealers can’t seem to keep them on the lots. They want to do another 250,000 units globally for the Cherokee, but I’m not sure they can sustain the current pace of 10,000 units a month, which I ascribe mostly to pent-up demand.

-Cherokee will be outsold by the 2014 Nissan Rogue, which is sufficiently bland enough to appeal to crossover buyers, while Nissan’s substantial dealer network, neutral brand image and ability to both crank Rogues out at Smyrna and finance practically anyone will help give it the edge. The CR-V and Escape will remain on top.

-The full-size segment will continue to decline, as crossovers eat away at this segment and every other passenger car segment in North America. Ford will not replace the Taurus with a next-generation, as sales of both the Explorer and its Police Interceptor version make such a car redundant.

-Small crossovers will continue to be all the rage in Europe, and one of the few growth spots in a flaccid new car market. Hyundai will launch its entrant in 2014.

-The shine will wear off of the Cadillac ATS, now that Cadillac PR isn’t paying attention, and the CTS V-Sport is basking in the warm glow of the hometown hype machine. Like the Camaro before it, the enthusiast press will cease its hyperbolic praise of the smallest Cadillac and call it for what it is: a competent, but not fully baked alternative to the Germans and Lexus.

BONUS: The mainstream automotive media (the big four buff books and enthusiast-oriented online publications) will continue to place themselves and their own tastes ahead of providing value to their readers. The Ford Explorer, which was criticized for abandoning its body-on-frame construction and becoming a “boring crossover”, is on track to have its best year since 2006, and as of the end of November, was America’s best-selling large SUV, proving an example of how out-of-touch the average buffet-circuit-and-diesel-wagon-lover is with the rest of the world.

If you have any, list them below. And come January 1, 2015, feel free to mock me mercilessly for the ones I get wrong. We can review my winners and losers – and yours as well.

Join the conversation
2 of 131 comments
  • NoGoYo NoGoYo on Jan 05, 2014

    @Lie2me: Well I did say that bringing either one back would kill Buick... And I think Chevrolet should have become a car only division with GMC remaining the truck only division, GM's RAM if you will.

  • TMA1 TMA1 on Jan 06, 2014

    I am going to guess that the current versions of G37 and Q60 will no longer be available by the end of 2014.

  • Jeff S If AM went away I would listen to FM but since it is insignificant in the cost to the car and in an emergency broadcast it is good to have. I agree with some of the others its another way to collect money with a subscription. AM is most likely to go away in the future but I will use AM as long as its around.
  • BEPLA I think it's cool the way it is.If I had the money, time and space - I'd buy it, clean it up, and just do enough to get it running properly.Then take it to Cars and Coffee and park it next to all the newer Mustangs.
  • Dave M. I suppose Jethro’s farm report comes via AM, but there’s a ton of alternative ways to get that info. Move forward people. Progress is never easy.
  • BEPLA For anything but the base model, I'd rather have a pre-owned Polestar 2.
  • BEPLA "Quality is Job........well, it's someone's job, but it's not our job.Neither is building vehicles that people actually want or need.We only build what's most profitable. If only someone would buy our 97 day supply of SuperDutys."