PSA Hires Ex-Renault COO Tavares As Next CEO

TTAC Staff
by TTAC Staff
psa hires ex renault coo tavares as next ceo

PSA confirmed that former Renault COO Carlos Tavares will take over the reins starting January 1st. Tavares assumes the role at a fortunate point in time for PSA: an alliance with Chinese car maker Dongfeng is underway, and Tavares’ predecessor, Philippe Varin, has already completed the difficult task of closing factories and cutting thousands of job s, a difficult task in a country like France.

Now, Tavares will be tasked with helping PSA turn things around, with a slate of new product, a leaner organization and reorganized brand structure. Despite Varin laying much of the groundwork for a potentially revitalized PSA, Tavares could end up in the right place at the right time – able to fulfill his dream of running a car company, while presiding over a successful turnaround.

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  • Sector 5 Sector 5 on Nov 26, 2013

    I don't know if la gem are ready to return to PSA in droves. There's been a couple of lost generations of buyers by now. Do you think Peugeot will be able to tackle Audi & BMW in the profitable luxury market and win? Perhaps Tavares is in there to fatten the juicy parts for Carlos?

  • Nidzovski Nidzovski on Nov 27, 2013

    The most important thing is that Mr.Tavares is a real car guy and racing enthusiast unlike Varin who was number specialist!