Adventures In Marketing: 1970 Toyota Corona Beats Green Monster Jet Car In Drag Race

Murilee Martin
by Murilee Martin

Since my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one!


Yes, the ’70 Corona sedan beats the mighty F-104-engined Green Monster LSR car in all categories, including a 98-yard drag race (in which the Corona gets about a 95-yard head start). As for trunk space and ease of parking… well, you’re better off with a Corona than a jet dragster any day!

Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

More by Murilee Martin

Comments
Join the conversation
2 of 16 comments
  • -Nate -Nate on Sep 14, 2013

    There are still a few of these puttering around So. Cal. When fitted with the optional AC , the glove box door was removed & replaced with three round vents . I rather like the Coupe version but IIRC the '69's had the terrible 3RB engine made (apparently) of balsa wood . -Nate

  • Blowfish Blowfish on Sep 14, 2013

    i may have drove one of these corona briefly one summer, it was owned by my bro, nice little car. It may have a 2 spd toyo-glide tranny. correct me if wong.

  • EBFlex Interesting. We are told there is insatiable demand for EVs yet here is another major manufacturer pivoting away from EV manufacturing and going to hybrid. Did these manufacturers finally realize that the government lied to them and that consumers really don’t want EVs?
  • Kwik_Shift_Pro4X What's worse than a Malibu?
  • MaintenanceCosts The current Malibu is poorly packaged; there's far more room inside a Camry or Accord, even though the exterior footprint is similar. It doesn't have any standout attributes to balance out the poor packaging. I won't miss it. But it is regrettable that none of our US-based carmakers will be selling an ordinary sedan in their home market.
  • Jkross22 You can tell these companies are phoning these big sedans in. Tech isn't luxury. Hard to figure out isn't luxury.This looks terrible, there are a lot of screens, there's a lot to get used to and it's not that powerful. BMW gave up on this car along time ago. The nesting doll approach used to work when all of their cars were phenomenal. It doesn't work when there's nothing to aspire to with this brand, which is where they are today. Just had seen an A8 - prior generation before the current. What a sharp looking car. I didn't like how they drove, but they were beautifully designed. The current LS is a dog. The new A8 is ok, but the interior is a disaster, the Mercedes is peak gaudy and arguably Genesis gets closest to what these all should be, although it's no looker either.
  • Ajla My only experience with this final version of the Malibu was a lady in her 70s literally crying to me about having one as a loaner while her Equinox got its engine replaced under warranty. The problem was that she could not comfortably get in and out of it.
Next