What's Right With This Picture? Indy Roadster Se7en by Zolland Design

whats right with this picture indy roadster se7en by zolland design

Zolland Design AB, a Swedish graphic arts and design firm that also goes by the name Vizualtech, has rendered an Indy Roadster style body they call the IndySeven with the correct dimensions to fit on a Caterham or Lotus Seven chassis. From a design standpoint it works, but then I’m fond of Frank Kurtis’ Indy Roadsters. Kurtis was one of the most prolific race car builders ever, with 120 Kurtis-Kraft cars having competed at Indy, including five race winners. From a conceptual standpoint I like it even more because it puts a clever twist on the history of the Indianapolis 500. It was Lotus, starting in 1963 and culminating with Jim Clark’s win in his mid-engine Ford powered #82 Lotus 38, that changed Indy forever, sounding the death knell for the traditional front engine roadsters. The Indy roadsters’ proportions work because the Lotus Seven has it’s powerplant up front. It was introduced in 1957, three years before Lotus’ first mid-engine racer and a full decade before the Europa, Colin Chapman’s first mid-engine road car.

The renderings look great. They take one of the original wind in your hair sports cars and make it look like it would be even more fun. The original Seven has an immediately recognizable shape, but you’d never know a Seven was under these designs.

A real Indy Roadster, made by Frank Kurtis

Between the Sevens made by Lotus, those made by Caterham, and particularly the popular Locost/Se7en DIY replicas, if someone were to take Zolland Design’s rendering and start selling those bodies, they just might have a ready market.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

A real Indy Roadster, made by Frank Kurtis




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  • Raph Raph on May 21, 2013

    I'd rock it! Well with a Hartley V8

  • Kyree Kyree on May 21, 2013

    This is pretty slick. For a while, I've been thinking about designing my own "Locost" vehicle--as these Lotus 7 clones are apparently called.

  • Gregtwelve While Sichuan managed to avoid the nationwide energy rationing witnessed in 2021, attributed to a lack of coalWe have plenty of coal. Let's sell them something for a change. And let us not forget that historically the Chinese hate the Japanese for what they did in WW2, so that might have something to do with it.
  • Jkross22 A toenail in every pot.
  • SCE to AUX If the plant had been powered by internal combustion, this wouldn't have happened. The entire plant is just a toy for the rich.
  • Jkross22 Gotta give the auto industry trollups some props - trying to guilt their johns into giving a bigger tip. Hilarious! Can't ever say Mary Barra doesn't have a helluva sense of humor.
  • SCE to AUX No, until the Board of Directors decides otherwise.Same with sports figures and actors. Don't like it? Then quit buying the product.
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