GM Up Strongly In China

Bertel Schmitt
by Bertel Schmitt

Chevy Cruze in Beijing

While GM’s head-flack Selim Bingol was swearing at Ed Niedermeyer, and that it’s not true that GM is sending its money to China, GM’s Chinese operation again outsold America. GM China sold 261,870 units in April, up 15.3%. In the U.S., GM sold 237,646 in April. In the first four months of the year, GM sold 821,707 vehicles stateside. Meanwhile in China, it sold 1,078,243.

GM China April 2013Aprl’12YoY4 monthsYoYGM China261,87015.3%1,078,24310.9%Shanghai GM121,55929.2%503,58716.8%Buick66,92323.9%275,89017.4%Chevrolet50,55921.7%216,1266.4%Cadillac4,07799.1%11,57116.8%SAIC-GM-Wuling134,8155.9%551,8926.7%Wuling124,5565.7%521,555Baojun10,25970.5%30,337FAW-GM5,124-0.3%21,653-1.8%Black: GM data. Blue: Calculated from historical GM data

Shanghai GM, i.e. Buick. Chevrolet and Cadillac are up a very solid 29.2 percent in April and gained 16.8 percent in the first four months. In April, Cadillac nearly doubled its formerly lackluster Chinese sales, boosted by 2,006 units of the locally assembled XTS. Chevrolet’s China sales are powered by 17,277 units of the Cruze compact and 15,409 units of the Sail supermini.

The small commercial sector that helped GM goose its numbers in the past is still down. Sales of the Wuling brand rose only 5.7 percent, sales of GM’s joint venture with FAW are down a bit.

GM’s strong showing, especially at its core sector, bodes very well for the Chinese auto industry.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Burgersandbeer Burgersandbeer on May 06, 2013

    Even in China they throw ///M badges on anything and everything!

  • Alexndr333 Alexndr333 on May 06, 2013

    Mr. Neidermeyer, maybe this sounds better: China is sending it's money to GM - one car at a time.

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