The rest of the world is becoming just as crossover obsessed as North America, and in the premium segment, a crossover is an absolute must for any car maker. PSA’s most recent round of efforts have been pretty poor, using the Mitsubishi Outlander as a starting point, but for their upscale DS brand, PSA is starting from scratch.
The DS Wild Rubis may have a silly name, but the concept previews what will be the flagship of Citroen’s premium DS sub-brand in China. Meant to compete against the BMW X3 and Audi Q5, the Wild Rubis is a plug-in hybrid SUV that will be slightly longer and wider than the Q5.
Curiously, the Wild Rubis will not use the EMP2 modular platform, but instead use the old Citroen C5 underpinnings – not only does this save costs for the Chinese market, but Citroen’s famous air suspension hydro-pneumatic suspension can also be employed. The Wild Rubis will be just the first of an onslaught of new DS products. Next up will be a large car meant to replace the C6, based on the DS Numero 9 concept, and then a smaller sedan. Hopefully this design theme extends to production cars. The C6 was a tough act to follow, but the design team seems to be capable of creating faithful successors.
Is this another directional wheel vehicle?
Subaru comes to mind with this concept.
huh… i like it.
Sorry, i just have to:
The suspension is hydro pneumatic. Air suspension is totally different.
You’re right, my bad.
Want!!!
GREAT looking ute. Pity we scared the French away with our demands that their cars not be utter merde.
Looks like this one has left and right directional wheels. French culture takes design details like that seriously. The surface on the wheels is unique and very interesting, and I really like the color of the paint.
The front view is a little too “weird French car” for my tastes, but the rear is ok; and the side view is great.
Allons-y, Citroen!
Too bad we don’t get this…
Nice looking car, too bad there’s no cargo room/trunk.
Cool lookin car. Why can’t this be the new Jeep?
Should be wildly popular with neckless narcos if it comes to the Americas.
They don’t need no stinkin’ headroom.