Bloomberg Interview: American Car Design Rennaissance?

Thomas Kreutzer
by Thomas Kreutzer
bloomberg interview american car design rennaissance

If you have a spare four minutes and four seconds (plus time for the commercial) take the time to check out the following discussion over at As a layman, I find these kind of discussions very interesting and would like to hear the best and the brightest, many of whom I know to be connected with auto industry, give a little perspective to what seems to me to be a very shallow look on the subject of modern car design.

The active premise of the Bloomberg piece is that American car design lost its way in the 1970s, ’80s and ’90s, and is now beginning to return to its former glory. There is no doubt in my mind that improvements automotive technology have ushered in a golden age of performance, dependability and longevity, but I am left feeling cold when I hear people talking about how superior the “new designs,” are to the ones that came before.

There were some fantastic designs in the ’70s, ’80s and ’90s and when I look back at the clean, classic lines of many of those cars I miss the days when designers used a straight edge as a part of their work. The Chevrolet Vega and Monza, while mechanically problem prone, are still wonderful looking little cars that have aged quite gracefully. The mid 80s Fox Body Mustangs, shown in the piece alongside both previous and later versions, look especially good to my eye. Of course you already know my thoughts on the Chrysler LH cars of the 1990s – I like them so much I put my money where my mouth is and have a 300M Special in my driveway.

My take is that there were some damn good designs in the eras these people are deriding. Sure there were some uninteresting and even outlandish designs too, but that doesn’t mean that designers have spent the last 30 years sleeping on the job. They were trying new things and some of those really worked. So, tell us now, what are your favorite cars from the much derided ’70s, ’80s and ’90s?

Thomas Kreutzer currently lives in Buffalo, New York with his wife and three children but has spent most of his adult life overseas. He has lived in Japan for 9 years, Jamaica for 2 and spent almost 5 years as a US Merchant Mariner serving primarily in the Pacific. A long time auto and motorcycle enthusiast he has pursued his hobbies whenever possible. He also enjoys writing and public speaking where, according to his wife, his favorite subject is himself.

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  • Compaq Deskpro Compaq Deskpro on Apr 07, 2013

    I love absolutely everything from the 80's. The exotics (Countach, Testarossa, Lotus Esprit), American iron (K cars, Dodge Diplomats, B-bodies), pony cars (IROC-Z, Foxstang), Japanese stuff (Z-cars, Integras, Italian-nose Mitsubishi HVAC guy), German stuff (diesel Mercedes tanks, featherweight BMWs, whale tail Porsches).

  • John Franklin Mason John Franklin Mason on Apr 11, 2013

    Did Bill Mitchell donate stolen car drawing(s) to the Henry Ford Museum?

  • Inside Looking Out All that is BS. Nissan just tries to buy time. By 2028 every Tesla will have fusion reactor under the hood. Commercial fusion reactor is under development as we speak 5 miles away from my home in Sandia labs in Livermore.
  • Lou_BC For some odd reason my new truck is more of a pain when it comes to incoming texts. I need data activated on phone and have it plugged into truck with Android Auto on. It doesn't work well with poor internet wireless access.The old Ford Sync system of 2010 vintage would play the text via a robotic voice and not allow a reply unless stopped. It was much more seamless and easier to work.
  • 28-Cars-Later Isn't that the Cayenne?
  • Kendahl I will look at my phone long enough to determine whether the caller is someone I really should talk to. If it is, I keep driving until I find a safe place to pull over before answering. If it isn't, to hell with them.I am greatly annoyed by people who sit at green traffic lights or drive well below the speed limit because they are focused on their phones instead of their driving. However, I don't express my frustration because (1) they don't think they're being inconsiderate and (2) may retaliate with road rage.
  • VoGhost What to name a car for people insecure about the size of their 'manhood'? Magnum. What do name a car for people insecure about their orientation? STR8. Nobody -- and I mean nobody -- knows their customer base like FCA/Stellantis.