Bentley SUV, Imported From Bratislava

Derek Kreindler
by Derek Kreindler
bentley suv imported from bratislava

As the Bentley SUV continues its inevitable march towards production, the latest news from Bentley itself is that the SUV won’t be built in its famed Crewe, England factory, but in Bratislava, Slovakia.

Apparently, VW’s board may demand that production take place in Bratsilava, where vehicles like the Volkswagen Touraeg are built. While Eastern European factories have long proven their ability to produce reliable, high-quality vehicles, it would be a huge departure for Bentley. And of course, it all comes down to money.

In a stunning expropriation of today’s environmentally friendly vernacular, Bentley chief Wolfgang Schreiber told Autocar

“We want to build sustainable cars that make money, but we have the components and the craftsmanship skills in Crewe.”

In this case, “sustainable” has nothing to do with polar bears or rainforests, but simply “making a lot of profit off of a Touraeg” by building it in a low-cost country. So how would VW get around this?

If the model were to be built in Bratislava, it would be the first Bentley sold without the famed ‘Made in Crewe, England’ plaque since some examples of the Flying Spur were built in Dresden in 2005/06. Instead, a ‘Designed in Crewe, England’ plaque would likely feature.

Rather than trot out the usual backward-looking tropes about “heritage” and “brand values”, let’s recognize that we’re in a different era, and any honor associated with the Bentley brand went out the window when they produced those ghastly Breitling Bentley watches. Instead, let’s applaud Bentley and the VW Group for the absolutely predatory cynicism involved here. They know they can make a very profitable vehicle (a high margin ultra-luxury SUV) even more profitable by building it in Slovakia, because the nouveau riche of the BRIC Countries – and America, for that matter, will not give a lick as to its country of origin. Bravo!

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2 of 20 comments
  • MRF 95 T-Bird MRF 95 T-Bird on Mar 20, 2013

    Gaudy, looks like a Range Rover left at the Pimp my Ride shop. You figure they could design a SUV.CUV with the elegant lines of a Continental or Arnage.

  • Otterpops Otterpops on Mar 20, 2013

    Oh good. The additional height will make it easier to identify The Worst Drivers in China at a distance.

  • Robert I have had 4th gen 1996 model for many years and enjoy driving as much now as when I first purchased it - has 190 hp variant with just the right amount of power for most all driving situations!
  • ToolGuy Meanwhile in Germany...
  • Donald More stuff to break god I love having a nanny in my truck... find a good tuner and you can remove most of the stupid stuff they add like this and auto park when the doors open stupid stuff like that
  • John Williams Sounds like a Burnout Special you can put together on any 5.0 F150. Whoever said this was Cars and Coffee bait is right on the money.
  • ToolGuy Question: F-150 FP700 (  Bronze or  Black) supercharger kit is legal in 50 states, while the  Mustang supercharger kit is banned in California -- why??