Tokyo Auto Salon: TTAC Visits The 2UX3J Booth

Bertel Schmitt
by Bertel Schmitt
tokyo auto salon ttac visits the 2ux3j booth

The upscale Lexus brand and the car-kichi people that frequent the Tokyo Auto Salon usually go together like tailcoats and a Dirty Rotten Imbecils concert. As in not. This year, the Lexus booth is a major attraction, despite the fact that many people, including me, had to be told that Lexus is at the show. They are there under (a black) cover and under a false name. The designers of the Lexus booth pulled-off a whimsical and humorous concept, from the design of the all-black-on-bare-concrete booth to the choice of cars on display. It starts with the name on the booth. It says 2UX3J. But it’s Lexus.


It’s Lexus in reverse, as demonstrated by this helpful 2UX3J employee. The motto is “Urban Circus – Real Or Fake?” Most of what is in that booth is at least surreal. And I like it.

For instance this Lexus 600. The choice of Japanese heads of state and leaders of industry looks like the usual matte-black SEMA job. Step a little closer …

… and you see that this thing is adorned with spikey nails, as if it’s the daily driver of a Kabukicho fetish queen.

The BDSM style of the LS600 leaves onlookers a bit perplexed.

This is a CCS-R. It already is a Pikes Peak winner, and it still is called a concept. When I ask when this thing finally will be available for purchase, a helpful product specialist says something that sounds like Japanese played backwards. The livery however makes the car go fast even when it stands still.

Then, there is an innocent looking, but totally perplexing car. It is white, and we will cover it in the next story.

Before we do that: Someone made very creative and very daring proposals here. I have great respect for managers that approve controversial ideas like this one.

Comments
Join the conversation
3 of 11 comments
  • Oldyak Oldyak on Jan 12, 2013

    Lexus answer to BMW????? Put WW1 German helmet spikes on the hood!!!!! LOL..... The Germans are still being copied. Long live BMW!!!!!!

  • Polar Bear Polar Bear on Jan 12, 2013

    Since Bertel is too discreet to say what Kabukicho is, I will do it. Kabukicho is a red light district. If you want to grope fake school girls in uniform on a fake train, this is the place. Which reminds me. Been a while since we heard about porn star Sora Aoi. Is she working for Lexus now?

    • Bertel Schmitt Bertel Schmitt on Jan 12, 2013

      Correction: Last I looked, the chikan booth was at Sleeping Beauty, and that used to be in Shibuya. Closed. Sora Aoi defected and is a big hit in China.

  • RICK Once had 78 TOWN COUPE and wish I had never let it go! Ultimate OTT excessive luxury! Have since had RWD FLEETWOODS, RWD Fifth Avenues ,as well as 89 Lincoln Town Car Signature Series and current 2007 TOWN CAR Signature Limited! All great cars, but 77 through 79 was KING 🤴 of the road! So sad to see what is now considered a luxury vehicle 😢. Who wants to drive a glorified truck 🚚?
  • Kwik_Shift There are better cars to drop $80G on.
  • 28-Cars-Later Opulence!
  • Kwik_Shift If there is no 2WD Access Cab with 6 speed manual, then I'm not interested.
  • RedDevil Radio Garden is my go to for long trips.Thousands of radio stations all over the worldfor free as long as you have internet. Sure beats hunting for the one or two decent stations in most areas.
Next